Walmart says it will match competitors' prices—no proof required

Consumer Reports News: May 20, 2011 04:42 PM

If Walmart customers find a lower price advertised elsewhere, Walmart says it will match that price at the register without requiring a copy of the competitor's advertised price as proof.

Walmart reported that store managers are regularly checking competitor prices, so that they can streamline the price-matching process at the time of checkout.

Walmart's advertisements for its "ad match" program are part of an overall strategy as the big box store tries to come back from a relatively recent sales slump. Last month, Walmart announced it was bringing back products that were cut from store lineups.

In an interview with CNNMoney, Walmart's chief merchandising officer, Duncan Mac Naughton, said "What our customers are telling us is that they want the right products in a one-stop shop at the lowest prices. We're trying to reestablish that message."

Do you shop at Walmart? Have you tried to price match when you checkout? Is the policy advertised at the register?

Walmart Reinforces its Commitment to Deliver Low Prices [Walmart]
Walmart: Price-matching without an ad? [MoneySavingMom.com]
Wal-Mart's Ready To Do Battle [CNNMoney]

—Maggie Shader