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Ad watchdog tells EdenPure to tone down space heater claims

Consumer Reports News: August 28, 2012 04:53 PM

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The maker of EdenPure heaters has been told to discontinue its claims that the portable heaters are safer, superior and save more than other heaters. Suarez Corp, the manufacturer, can continue to boast that the heaters are "made in the U.S.A." after a review by the Electronic Retailing Self-Regulation program. Consumer Reports recently included an EdenPure model in its tests of portable heaters but it didn't make the list of eight top picks.

Among some of the EdenPure claims reviewed by the ERSP were:
"... the new EdenPure heats better, faster, saves more on heating bills, and runs almost silent."
"... made in the U.S.A. using Patent Pending exclusive dual heating technology. Our heaters are more efficient, more effective, and better built."
"Children and pets can come up to the EdenPure cabinet and touch it and not be harmed."

While the American-made claim passed muster, the ad watchdog concluded that the advertisers could not support claims to monthly savings and that it should discontinue comparative safety and superiority claims. It also asked that the company discontinue safety claims involving children.

In Consumer Reports space heater tests, the large EdenPure Gen4, $397, was mediocre at room heating and worse at spot heating. But as the company claims, it was very quiet and was also cool enough to safely touch. Other brands in our tests got hot enough to cause a burn. The EdenPure also lacked a tip-over safety switch. Two other large heaters performed better overall including the Duraflame 10HM4126-0107, $230, and the Heat Surge HT-XL, $400.

EdenPure has made headlines before, including last year when Costco pulled the EdenPure US 1000 from its shelves after getting reports that it had a tendency to overheat. EdenPure said it was an isolated incident and that the company investigates all reports of the units overheating or causing fires.

Mary H.J. Farrell

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