Best Black Friday TV Deals You Can Already Get

The Hisense 75 U8QG is a higher-end 2025 4K ULED set, positioned just below the flagship Hisense U9QG model. It performed very well in our picture quality tests and offers great high dynamic range performance. (It supports both Dolby Vision and HDR10+ HDR formats.) It has lots of features, including a Mini LED backlight with local dimming, a 165Hz native refresh rate, and support for Dolby Atmos audio. The 4.1.2-channel speaker system delivers great sound. The set uses the Google TV smart system, with built-in Google Assistant.

The 77-inch OLED77C5PUA is LG’s midtier OLED TV for 2025, and it’s among the best sets you can buy, with great picture quality, high dynamic range, and sound. It features numerous gaming capabilities, including a 144Hz refresh rate. But note that most retailers have been selling it for about $2,700 in recent weeks, not $3,700.

We didn’t test the Samsung QN77S84FAEXZA, the larger sibling to the 65-inch Samsung QN77S84FA, which is also on this list. But we expect it to perform similarly, with top-notch picture quality and very good HDR performance. It appears to be a model found mainly at Best Buy; however, at Costco, the model is listed as the Samsung QN77S84FD, and it’s available for the same sale price. It has most of Samsung’s TV features, including support for object-tracking sound and Dolby Atmos immersive audio.

The TCL 75QM6K is $100 more than the best price we’ve seen in the past few months, so add it to your watchlist and keep an eye out for a lower price closer to Black Friday. This TV is part of TCL’s entry-level QM series of 2025 TVs that use Mini LED backlights, and it offers very good overall picture quality but only so-so HDR performance. It has a fairly wide viewing angle for an LCD/LED-based set. Like other QM-series models for 2025, it utilizes the Google TV smart platform with Google Assistant built in. Though it has a Mini LED backlight with local dimming, it has fewer dimmable zones than the step-up QM-series models.

Situated in the sweet spot of LG’s 2025 OLED TV lineup, the OLED65C5PUA offers a nice balance of price and performance, with top-notch marks for all key picture quality and sound attributes. Unlike the flagship G5-series sets, which utilize a new "four-stack" OLED technology to enhance brightness, the C5 features a WOLED panel but still achieves sufficient brightness to excel with high dynamic range. The model features numerous gaming capabilities, including a 144Hz variable refresh rate.

The Samsung QN65S84FA is a 2025 OLED TV that appears to be exclusive to Best Buy. It’s well-priced for its performance, with impressive overall picture quality and very good HDR. Another plus is its above-average sound. It includes most of Samsung’s TV features, including support for object-tracking sound and Dolby Atmos immersive audio.

The Samsung QN65Q8F, a 65-inch midtier model in Samsung’s 2025 QD-OLED lineup, is among the best sets you can buy, with impressive overall picture quality, top-notch high dynamic range, and great sound. (Samsung TVs support HDR10+ and Dolby Atmos sound, but not Dolby Vision HDR.) This set supports a maximum 4K 144Hz refresh rate, as well as Auto Low Latency Mode and variable refresh rate.

The Sony XR-65X90L is a midtier model from 2023 that’s available at this price at a few retailers. It lacks the Mini LED backlight found in the model above, but does have a full-array backlight with local dimming. It did well in our tests, with very good overall picture quality and excellent HDR. It also has very good sound and an ATSC 3.0 tuner for receiving "Next-Gen TV" over-the-air broadcasts. Like other Sony sets, it uses the Google TV smart system. The Sony XR-65X90CL is similar but sold via warehouse clubs. Walmart no longer lists it as a sale price, so it won’t increase in price again—it may become cheaper for Black Friday, however.

The LG 65QNED90TUA, an upper-tier set in the 2024 QNED lineup that includes Mini LED backlights, offers very good overall picture quality and a satisfying, if not top-notch, HDR experience. (LG TVs support Dolby Vision but not the HDR10+ HDR format.) The model has a fairly wide viewing angle for an LCD set, and the sound is very good. It uses LG’s own webOS smart TV system, with Amazon Alexa and its own ThinQ virtual assistants built in.

It sold for under $800 earlier this year, so it’s worth waiting for a bigger sale to potentially save more.

This 55-inch 4K TV is from Amazon’s step-up Omni series for 2024. It does well for overall picture quality, but not as good for high dynamic range. It does have a wider-than-average viewing angle for an LCD set. It’s a QLED model with a Mini LED backlight, which can help boost contrast and improve black levels. It supports Dolby Vision HDR and HDR10+ HDR and a 144Hz variable refresh rate for gaming.

We didn’t test this model. However, we did test a similar Insignia NS-55F301NA25 set, and it performed well in terms of overall picture quality, although it wasn’t able to produce a compelling HDR experience. It also had very good sound. This model, offered at a very attractive price for a set this size, utilizes the Amazon Fire TV smart platform, featuring the Alexa voice assistant

This 55-inch 4K Amazon Fire TV, part of the company’s step-up Omni series, does well for overall picture quality, though it’s less-than-impressive for HDR. (It supports both Dolby Vision and HDR10+ HDR formats.) Like the other Amazon Omni set above, its main drawbacks are a limited peak brightness and the lack of any local dimming feature to improve blacks and contrast.

This 55-inch smart TV, a new model for 2025, is an entry-level QLED set that nonetheless provides a satisfying picture, though it lacks the brightness to deliver a compelling HDR experience. (The TV supports Dolby Vision and HDR10+ HDR, plus Dolby Atmos audio.) It also lacks some features, such as local dimming, found in step-up models. Sound quality isn’t great, so you might consider adding a soundbar. It uses the Amazon Fire TV smart system with Alexa built in.

This 55-inch OLED TV from Samsung is CR Recommended, and it’s currently available at a significant discount at several retailers. It’s an excellent choice for a set this size because it has very good color accuracy, superior deep black levels, excellent 4K UHD picture quality, very effective HDR performance, and an unlimited viewing angle. It received fantastic scores in all our lab tests, excelling in most areas.

We didn’t test the 2025 entry-level LG OLED48B5PUA, but we did test its predecessor, the LG OLED48B5PUA, and expect this model to perform similarly. That set offers great overall picture quality, though its HDR performance lags that of the higher-tier C5 and G5 sets. It also has very good sound. Currently, we can only find this TV at this price at Best Buy.

We didn’t test the Amazon Fire TV Soundbar (B0C4BZ28PG), but it’s a fairly basic, low-cost model at a very nice price (it was $10 less during Amazon’s Prime Big Deal Days at the beginning of the month). As a 2.0-channel system, it features a single bar with stereo speakers and no separate subwoofer. It supports DTS Virtual: X, which attempts to create a more immersive experience using just the two speakers in the main enclosure. The model offers Bluetooth audio for streaming music from a smartphone.

We haven’t tested this soundbar, which was $50 less during Amazon’s last big sale, but it’s a 3.1-channel system with a dedicated center-channel speaker, which can help make dialogue clearer. The unit supports both Dolby Atmos and DTS:  X spatial audio and comes with a separate wireless subwoofer. It is Fire TV ready, so you can use one remote to control your TV and soundbar.

We didn’t test this 11.1.4-channel soundbar system from Samsung, which has been on sale for around $1,000 for some time, but based on the models we have tested that are below this model in the company’s lineup, we expect it to deliver great sound. It supports both Dolby Atmos and DTS: X immersive audio formats, and both the main enclosure and rear satellite speakers include upfiring drivers for Atmos sound. (This model supports wireless Atmos audio.) It also has 11 front-firing speakers, and a separate wireless subwoofer is built in.

The Amazon Fire TV Cube is a mashup of an Amazon Echo and a 4K Fire TV streamer. Its universal remote control capabilities let you control a host of other compatible A/V gear, including TVs, soundbars, receivers, and even some cable and satellite boxes. New features include HDMI 2.1 connections—one input and one output—for controlling other devices using your voice. (One cool trick is that the Cube will also upscale any content from a source connected to its HDMI input.) Other features include support for WiFi 6E, support for both Dolby Vision and HDR10+ HDR, and an Off button that disconnects the microphones if you don’t want the device in an always-listening mode.

The Roku Streaming Stick 4K, which is now $10 more than its best price, shares most of the same features as the more expensive Roku Streaming Stick 4K+, including improved WiFi, support for HDR10+ and Dolby Vision HDR, and compatibility with Amazon Alexa, Apple AirPlay, and Google Assistant. But it uses the older WiFi 5 standard to connect to home networks and comes with a standard Roku remote. We recommend waiting and watching this one for a better price before you buy.

Among the improvements in the updated Amazon Fire TV Stick 4K is a faster processor, which the company says makes it nearly 30 percent more powerful than its predecessor. The model, which was $5 less during the last big sale, also features WiFi 6 wireless technology and support for Dolby Atmos audio, as well as the HDR10, HLG, Dolby Vision, and HDR10+ formats. The company says the generative AI can make searching for content easier by allowing users to ask more nuanced questions in a conversational way.

This latest stick-style streaming player from Amazon—the Fire TV Stick 4K Max—is among the company’s fastest, thanks to a more powerful processor; apps launch quicker than on earlier models. The player works on the WiFi 6 wireless standard and includes support for both the Dolby Vision and HDR10+ formats, as well as Dolby Atmos audio.

The Roku Ultra LT is a slightly de-featured version of the regular Roku Ultra streamer, a top-rated model, and it’s only sold at Walmart. The main differences are that this version lacks a USB port, and the remote doesn’t have a headphone jack for private listening. It comes with a voice remote and an HDMI cable. Note that the price was $34 during the holidays.