You might already be a pretty shopping-savvy saver, and we're not encouraging you to become a crazy-coupon lady, but there's no reason you can't save even more by checking out the lengths to which other bargain-hungry shoppers will (or won't) go for a great deal.
Americans will go to great lengths to save, according to a Consumer Reports National Research Center national survey in which we asked 1,021 women about their bargain-hunting habits. (The survey was conducted for ShopSmart magazine, the quick and easy guide from Consumer Reports.)
The percentage of women looking to save has increased in recent years: Today, 83 percent say they're a bargain shopper, up from 76 percent in 2011. And only 1 percent of women today say they aren't sure whether they are deal seekers.
Some other figures that jump out from the survey:
You'll find more details from the survey below, including inforamtion on coupons and haggling.
Where are you on the bargain-crazy spectrum? Share your thoughts in our best deals discussion.
Things have changed a lot in three years. Clipped and printed coupons are out, and smart-phone deals are in.
Check our calendar of deals for when all sorts of products are on sale, and look chic on the cheap by using our guide to outlet stores and tips for finding first-rate deals at luxury consignment shops.
In December 2013, the Consumer Reports National Research Center conducted a nationally representative phone survey to assess the bargain-hunting habits of 1,021 adult female U.S. consumers. Consumers were asked about their motivation for bargain shopping, techniques they use to get a great deal, and post-bargain shopping behavior. This article was adapted from the May 2014 issue of ShopSmart magazine.
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