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Why Walmart ice cream sandwiches don't melt

Consumer Reports takes a look at five frozen treats

Published: August 09, 2014 11:30 AM

Have you picked up on all the buzz about Walmart Great Value ice cream sandwiches that, so the story goes, don’t melt? We're not kidding. One YouTube video about the frozen treats has more than 4.8 million views as of August 8.

Intrigued by all the talk, the Consumer Reports Sensory team sampled five different ice-cream sandwiches—the Walmart along with products from Blue Bunny, Klondike, Nestlé, and Walgreens—to find out what's going on.

Find out what happens by watching the video above or here.

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