CES 2015

LG doubles down on OLED at CES 2015

Although it will also have quantum dot UHD TVs, LG contines to push OLED with its first 4K UHD OLED TVs

Published: January 05, 2015 08:15 AM
LG's UHD TVs, such as this EG9600-series model, get a new Go Pro channel.

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While other companies are apparently having a hard time making OLED TVs a viable business, LG unveiled an even larger OLED TV lineup here at at CES 2015, including the industry's first UHD TV OLED TVs. Screen sizes will range from 55 to 77 inches.

Like Samsung, LG isn't abandoning curved TV screens, which will appear in several of its OLED sets this year. That includes the 55EC9300 OLED TV we tested last year, which will remain in the lineup as its sole 1080p OLED TV.

Perhaps the standout—and priciest—set will be the 77-inch 77EG9900 model, which sports a flexible screen. This will allow you to bend or flatten the TV at the press of a button, based on your viewing preference. The model, which didn't get a price, will also have the company's new "floating Art Slim" design, and a more powerful "deca" processor.

Like its LCD-based UHD TVs, which we covered earlier, all the new 2015 OLED TVs will have LG's updated webOS smart TV platform with faster boot times and the ability to optimize menus on the Launcher Bar, plus quad-core or faster processors, 3D, and new sound systems co-designed with Harman Kardon.

Looking for a new HDTV? Check out our TV buying guide and Ratings.

Among the new 4K OLED TVs will be the 77-inch 77EG9700, which has an Art Slim design, a curved 4K screen, and a dual core processor. Curve fans will also get 65- and 55-inch sets in the EG9600 series, which sport the company's Floating Art Slim design and quad-core processors.

But if you think flat is where it's at, you'll find it in the 65-inch set, the 65EF9800, with the Art Slim design, as well as in the 65- and 55-inch sets in the EF9500 series, which also get the Floating Art Slim flat design. All the sets include LG's Magic Remote point-and-click remote control.

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During CES, LG also announced new content relationships with several providers. The most interesting to us are Go Pro, which will get a dedicated Go Pro Channel App, so LG TV owners can stream Go Pro videos on demand, and DirecTV, which recently launched a 4K TV service that's so far only been available on Samsung RVU-enabled TVs. Later in the year, LG TV owners who have the DirecTV Genie DVR will be able to get DirecTV 4K video-on-demand programming. LG's UHD sets will also be able to receive 4K streaming from Amazon, Netflix, and YouTube.

There are a lot of TV announcements today and throughout the rest of the week, so keep checking back for all of our CES 2015 updates.

—James K. Willcox

Click on the image above to find all of Consumer Reports' coverage from CES 2015.

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