New 2016 Scion iM hatchback aims to be fun and frugal

After its splashy debut at the LA Auto Show in concept form, the production Scion iM hatchback was unveiled at the New York International Auto Show. The brand makes no bones about its ongoing attempt to draw a younger audience, evidenced by the car's sporty FR-S-inspired styling, hands-free Bluetooth connectivity, and a starting price of under $20,000.

Sized like a Mazda3, the iM gets a 137-hp, 1.8-liter four-cylinder engine hooked up to either a six-speed manual or continuously variable transmission. Those feeling timid about getting a stick will be relieved that the DIY model comes with Hill Start Assist, which helps prevent the car from rolling back when you're starting on an incline. The CVT has a Sport mode, as well as manual shifting capability with seven stepped shift points. EPA fuel economy estimates are 30 mpg in the city, 37 on the highway, and 32 overall with the CVT. The manual's fuel economy is slightly less.

Handling hardware includes a double-wishbone rear suspension and standard 17-inch alloy wheels.

Inside, iM buyers are treated to bolstered front sport seats, leather-wrapped steering wheel (with buttons for audio, multi-info display and phone operation), and a 60/40-split fold-down rear seat. There is also an auxiliary audio jack and USB port with iPod connectivity. The cabin also gets an acoustic layer windshield, foam-type insulation and floor silencer sheets in an attempt to keep noise at bay—an issue we've had with just about every Scion we've tested.

Pet lovers can buy accessories especially fitted to the iM, such a dog harness with tether, door guards, seat pet barrier, and even a grass pad designed to discourage your pooch from standing on center console.

Music fans can bask in a six-speaker Pioneer stereo that can stream content from a smartphone. We can only hope the large display screen, controls and operation are better than on past models. In particular, the FR-S we tested came with a head unit that had no tuning knob and inscrutable small buttons and labels that are difficult to see and use.

Standard safety equipment includes a backup camera and eight airbags, including a driver's knee airbag and a front passenger seat cushion airbag.

As with other Scions, numerous accessories will be available to personalize the iM and improve performance.

The iM arrives in dealerships this fall and shares the spotlight with the new iA sedan.

See our complete 2015 New York auto show coverage.

—Mike Quincy