Best Early Amazon Prime Day Deals on Fire TVs and Other Amazon Devices

You can already score Prime Day prices on Amazon products

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Amazon Echo Show Photo Illustration: Lacey Browne/Consumer Reports, Amazon

Amazon Prime Day 2022 officially falls on July 12 and 13, but you can already start shopping some better-than-usual sales. Every year since the first event back in 2015, Amazon has rolled out early Prime Day deals, and this year is no different.

Unsurprisingly, the bulk of these offers center around Amazon’s own lineup of products, from Fire TVs and Fire streaming devices to Echo speakers, Kindle tablets, and items from smart home brands like Blink and Ring. These early prices tend to be just as good as what we see on Prime Day. Some may get just a bit better when the sale begins, but it’s usually a negligible difference.

The presale offers have only just begun, so there aren’t too many options just yet, but we expect more opportunities to save on a broader array of Amazon devices (and plenty of other products as well) as we approach the big savings event. Keep checking back—we’ll be adding new deals daily as they become available.

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This is not only the latest stick-style streaming player from Amazon but also the fastest, thanks to a more powerful processor, so apps launch quicker. The model supports the new WiFi 6 standard, but you need a WiFi 6 router to take full advantage of the tech. (If you don’t have one, no worries—the device works with older routers, too.) The player supports the HDR10, HDR10+, HLG, and Dolby Vision HDR formats, as well as Dolby Atmos audio. It comes with an Alexa voice remote, so you can find, launch, and control content or even change inputs using voice commands. Enter the coupon code ADDFTV at checkout to take another $10 off the listed sale price and bring the price closer to what we typically see on Prime Day.

CR’s test results: Amazon Fire TV 4K Max

If you’re not picky about having the fastest speeds and WiFi 6 compatibility, the Fire Stick 4K delivers a solid performance at a better price. The 4K stick-style player has a nice array of content and features—including voice control and Dolby Vision HDR. You can control it from Alexa-enabled devices such as the Echo and Dot, and use the included remote to control power and volume on many TVs and sound bar speakers. The player comes with an Alexa remote control with dedicated buttons for Amazon, Disney+, Hulu, and Netflix.

We’ve seen the model sell for as little as $25 during the holidays— last Prime Day, too—so you may be able to save even more if you wait for the big sale.

CR’s test results: Amazon Fire TV Stick 4K

This TV may be a good option for budget shoppers who don’t need all the bells and whistles. It offers HD picture-quality—no 4K here—but at a great price, particularly if you need a set for a guest room or playroom. The 32-inch smart TV offers above-average picture quality, but as with many sets this size, the viewing angle is fairly narrow. The model uses Amazon’s Fire TV platform for access to streaming services, and it has built-in support for Amazon’s Alexa voice-powered digital assistant. We’ve seen the model go on sale for $140 to $150 throughout the year. It dropped to $120 during the holiday season, making this the best price all year.

CR’s test results: Insignia NS-32DF310NA19

If you’re looking for a budget 4K TV, this 50-inch set from Pioneer might do the trick. It gets above-average scores for picture quality and 4K UHD performance, and at under $300, it’s a real bargain for a model this size. CR’s tests did reveal that the viewing angle is narrower than average and the HDR performance is limited, but given the impressive size, picture quality, and 40 percent discount, those details may be easy to overlook.

CR’s test results: Pioneer PN50951-22U

This model may be a good choice if you want a smart TV with 4K and don’t wish to deal with a streaming device. It comes with the Fire TV platform built in, so you’re ready to stream as soon as you set the unit up, and while it doesn’t perform quite well enough to live among the best TVs CR has tested, it does get above-average scores for 4K UHD performance. It has a wide viewing angle, too, making it suitable for a family room or other commonly used space in your home.

CR’s test results: Toshiba 65M550KU