Amazon Echo Dot and Echo Show 5 smart speakers

Amazon Prime Day is now in its second day. The 48-hour sales event is serving up thousands of deals across almost every category, and Consumer Reports is watching closely for impressive offers on products approved by our testers.

As usual, many of the deepest discounts are for Amazon’s own branded products, including Echo speakers, Fire TV streaming players, and Fire HD tablets. Below, we’ve listed the best Prime Day deals on Amazon devices.

Competing retailers, including Best Buy, Target, and Walmart, are offering their own deals for Prime Day as well. So once you find an item you want, take a few minutes to shop around to ensure that you’re getting the best price.

There will be more deals as the sales event continues, so check back here, as well as at our Prime Day hub.

Echo Speakers

Amazon Echo Dot (3rd-Gen.) Smart Speaker

    This is the lowest price we’ve ever seen for the third-generation Dot, so there’s a good chance it will sell out before Prime Day ends. 

    This is not the Echo Dot that Amazon unveiled late last week, with an all-new spherical design. This one is the older hockey-puck-like version. The music playback doesn’t sound the best, but you can use the auxiliary jack to connect the device to a better speaker for your tunes and still get easy access to Amazon’s digital assistant Alexa for voice-command help with drafting the grocery list and staying up to date on the weather. 

    CR’s test results: Amazon Echo Dot 3rd-generation smart speaker

    Amazon Echo Show (2nd gen.)

      If you want a smart speaker with a screen, the second-generation Echo Show is a great choice. It has decent overall sound quality compared with the other options, and the 10-inch screen is 3 inches larger than the one on the original Show, which is  handy if you want to watch a cooking video or stream a show on Prime Video.

      This deal will be available for the duration of Prime Day. It matches last year’s Black Friday pricing, and this is the first time we’ve seen the sale price dip below $180 since then. There’s no guarantee it’ll be this price again for Black Friday, so if you want one, get it while it's nearly $100 off.

      CR’s test results: Amazon Echo Show (2nd-generation) smart speaker

      Amazon Echo Show 5

        This is the steepest discount we've seen yet on this smart speaker. It's not going to wow you with music playback, according to our testers. If that’s a problem for you, check out the second-generation Show, listed above. If you just want a smart speaker with a screen that won’t break the bank, the Show 5 may be a great option. With a 5-inch screen, it’s also much smaller than its counterpart.

        CR’s test results: Amazon Echo Show 5 smart speaker

        Amazon Echo Show 8

          The Show 8 is a great middle-of-the-road option in terms of quality and price, especially now that it's available for half off. The Show 8 had test results that were similar to the second-generation Show’s, but it didn’t score quite as highly. Its screen is 2 inches smaller, so it’s a bit less ideal for viewing. But given that the price tag is dramatically smaller, this is a top deal to consider.

          CR’s test results: Amazon Echo Show 8 smart speaker

          Fire Tablets

          Amazon Fire 7 Kids Edition

            This model comes with a thick and chunky rubber case that protects it from falls. Even more comforting is Amazon’s “two-year, worry-free guarantee,” which means Amazon will replace your tablet if it breaks. The model also comes with a one-year free subscription to Amazon Kids+, which gives you and your family access to thousands of kid-friendly movies, TV shows, books, and apps. Battery yet, Amazon’s robust parental controls allow you to create different profiles for different kids, setting hard limits on what each can look at, and when and how long the tablet can be used.

            CR’s test results: Amazon Fire 7 Kids Edition

            Amazon Fire HD 10

              Amazon cut the price for its top-level Fire tablet almost in half for Prime Day. While we haven’t yet evaluated the latest model, the 2019 version did fairly well in our tests. Its battery life was longer than most, and thanks to an SD card reader, you can expand storage easily.

              CR’s test results: Amazon Fire HD 10 (2019) tablet

              Fire TV Televisions and Devices

              Amazon Fire TV Cube

                The Fire TV Cube is 30 percent off for Prime Day. It is a combination of two Amazon devices: the Echo Dot and the Fire TV streaming device. The benefit in combining them is that you effectively get a universal remote that you can control with voice commands. This model scored well in CR’s tests, thanks to faster response times than the first version’s as well as Dolby Vision HDR and versatile controls. You can adjust the volume, change channels, and even search for shows and open different streaming services all without lifting a finger.

                CR’s test results: Fire TV Cube (2nd-generation)

                Amazon Fire TV Recast

                  The Amazon Fire TV Recast, one of the newer DVRs on the market, is a good choice if you already have—or plan to buy—an Amazon Fire TV television or media player, or an Echo Show.


                  At $230, the two-tuner version is among the pricier options we tested, but the $100 discount makes it far more enticing. It has a 500GB hard drive, enough to record 75 hours of HD content. For those who do a lot of recording, a four-tuner model that usually costs $280 is also $100 off for Prime Day.


                  The Recast lacks an HDMI output, so it doesn't connect directly to the TV, and it doesn't have its own interface. Instead, to control it you need to use a Fire TV media streamer, an Alexa-enabled smart display such as an Echo Show or Echo Show 5, or a mobile device loaded with the Fire TV app.

                  Toshiba 32-Inch 720p Fire TV Edition Smart TV

                    This HD set, the Toshiba TF-32A710U21, is selling for about $60 more right now at Best Buy, making Amazon's Prime Day deal worth a look. We didn’t test it, but other Toshiba HD Fire TVs have done decently for HD picture quality.

                    Toshiba 32-Inch 2020 Fire TV Edition Smart TV

                      The Toshiba 32LF221U21 is also selling for about $60 more right now at Best Buy. Like Insignia Fire TV Edition sets, Toshiba Fire TVs are generally available only at Amazon and Best Buy.

                      Insignia 43-Inch 4K Smart Fire TV

                        We didn’t test this exact model, but its 55-inch sibling did go through our rigorous evaluation process. Like the Toshiba below, it scored well for high-definition and ultra-high definition 4K picture quality but not as well for high dynamic range (HDR). It also has a narrow viewing angle and would be better suited for a smaller area of your home, such as a guest bedroom, an office, or a den. The 50-inch model is currently on sale for $300, a $50 discount, if you want something a bit larger.

                        Toshiba 43-Inch 4K Smart Fire TV

                          This 43-inch 4K smart TV from Toshiba, an Amazon Fire TV Edition set, does a nice job for both high-definition and ultra-high definition 4K picture quality, but the high dynamic range (HDR) is ineffective, mainly because of peak brightness limitations. (The TV supports HDR10 and Dolby Vision.) Also, the TV’s viewing angle is narrow. The set works best when you sign in with your Amazon account, giving you access to all the Fire TV streaming services, plus the Alexa voice-powered digital assistant. (If you don’t sign in, you can still use the TV in an optional basic mode, but you lose access to the full assortment of streaming content.)

                          CR’s test results: Toshiba TF-43A810U21 43-inch 4K smart TV

                          Toshiba 55-Inch Fire TV Edition Smart TV

                            Although Amazon is claiming a $150 savings, you can get this set, the Toshiba TF-55A810U21, for about $380 at Best Buy right now. We didn’t test the model, but other 4K Toshiba Fire TV Edition sets have done fairly well for overall picture quality, though not for HDR performance.