Amazon Echo Show is on sale for Amazon Prime Day with other Echo smart speakers, Fire TV streaming devices, and Fire HD tablets.

Amazon Prime Day, now in its fifth year, kicked off at 3 a.m. Eastern time/12 a.m. Pacific time today and ends 48 hours later.

As usual, many of the deepest discounts are for Amazon’s own branded products, including Echo speakers, Fire TV streaming players, and Fire HD tablets. These are listed below. We’re also following sales on smart home devices, such as Nest thermostats and Ring video doorbells. 

Competing retailers, including Target and Walmart, are offering their own deals for Prime Day. According to the couponing site RetailMeNot.com, more than 250 retailers will hold Prime Day-related sales this year, a 30 percent jump from 2018. In some cases, other retailers could offer better deals, so take a few minutes to shop around before you buy.

Check back here throughout the two-day sale for updates. 


Full Coverage: Amazon Prime Day

Echo Speakers

Amazon Echo Show (2nd Generation)

    The Echo Show, which normally sells for $230, has a 10-inch HD touch screen and a Zigbee smart home hub, and it sits near the top of CR’s ratings. When it comes to sound quality, the new Show is a big improvement over the older Show, and the new device has a bigger screen, too. During the sale, Amazon is dropping the price to $160.  

    Amazon Echo (2nd Generation)

      The second-generation Echo, which normally sells for $100, is the classic, simple Amazon Echo—no screen and sound that’s just okay, though it beats what you’d get from the diminutive Echo Dot. Amazon had already discounted this speaker in advance of the official sale and started offering it for half price just after midnight Monday morning. If you want better sound—and, of course, a screen—consider the Echo Show, above. Any of these products get you the skills of Amazon’s voice assistant, Alexa. 

      Amazon Echo Dot Kids Edition

        The Echo Dot Kids Edition is a regular black Dot speaker swaddled in one of three bright covers—blue, green, or red. At $80 usually, the device is significantly pricier than the $50 non-Kids version, but it comes bundled with a year’s subscription to Free Time Unlimited, which includes access to Audible children’s books and other content. (You can add those services to other Echo products, too.) It’s on sale until 3 a.m. ET. Wednesday morning.

         

        Note that the device transmits data back to Amazon, just like other Echo products, and privacy advocates recently filed a complaint with the Federal Trade Commission saying that the Echo Dot Kids Edition violates children’s data privacy laws. 

        Streaming Devices

        Amazon Fire TV Stick with Alexa Voice Remote

          Amazon’s entry-level streaming player, the Fire TV Stick with Alexa Voice Remote, retains the rectangular stick-style design of its predecessor, and it’s among the least expensive streamers you can buy. During this sale it will cost just $15, down from a regular price of about $40.

           

          A 1080p HD model, it lacks some of the features you’ll find on its pricier siblings—such as 4K HDR video and Dolby Atmos sound—but it’s a solid, lower-priced performer. A big plus is the Alexa voice remote, which can be used to find, launch, and control content. The Fire TV Stick can also pair with, and be controlled by, other Alexa devices, such as the Echo, and it will work with other smart home devices, such as compatible lights, thermostats, and security cameras.

          Amazon Fire TV Cube

            Essentially a mashup of two of Amazon’s popular Alexa-powered devices—the Fire TV streaming player and the Echo Dot smart speaker—the Fire TV Cube throws an additional interesting element into the mix: universal remote-control capability.

             

            The Fire TV Cube, which did well for picture quality and features in our tests, can play 4K videos with high dynamic range (HDR) technology, which can yield brighter, more colorful images when used with a 4K TV.

             

            What makes the Fire TV Cube unique, though, is that it lets you control other compatible audio/video gear, including TVs, sound bars, receivers, and even some cable and satellite boxes. It also lets you use voice commands with Alexa to find shows and movies, navigate to specific channels and programs, and call up streaming services that support it. During the sale it’ll cost $70, down from its normal selling price of about $120.  

            Amazon Fire TV Stick 4K

              This stick-style streamer, which pops into your TV’s HDMI port, is a good choice for Amazon Prime subscribers looking to either add or beef up the streaming options on their 4K TV. During this sale, it will be about half its normal selling price of $50.

               

              Like other Fire TV players, it did well in our tests. Although Fire TV streamers push Amazon’s own streaming services a bit aggressively, this version has a nice array of content and features—including voice control and Dolby Vision HDR—for the price. Bonuses include being able to control it from Alexa-enabled devices such as the Echo or Dot, and using the included remote to control power and volume on many TVs and sound bar speakers.  

              Tablets and E-Readers

              Amazon Fire HD 10 (32GB)

                The Amazon Fire HD 10, introduced in 2018, is the highest-scoring Amazon tablet in CR ratings. The regular price is $150. The display quality and performance are just so-so compared with the far pricier tablets from other brands, but there’s plenty of value here if you want to read books, go through email, and catch up on the news. The very bright screen and low glare make it easy to do all that even when you’re outdoors. Note that you can normally only use apps from the Amazon Appstore rather than the bigger Google Play Store that’s accessible to other Android-based tablets. There’s a workaround for getting access to Android apps, but it takes some fiddling.

                 

                 

                During the sale, the Fire HD 10 tablet is $100, or you can buy two for $180.  

                Amazon Fire HD 8 2018 (16GB)

                  The Amazon Fire HD 8, from 2018, is the highest-rated of Amazon’s smaller tablets. The display quality and performance are just so-so compared with the far pricier tablets from other brands, but there’s plenty of value here if you want to read books, go through email, and catch up on the news. The very bright screen and low glare make it easy to do all that even when you’re outdoors.

                   

                  During the sale, the Fire HD 8 tablet is just $50, or you can buy two for $80. You can also take $50 off the Amazon Fire HD 8 Kids Edition, which normally sells for $130, or get two of those for $140. It’s essentially the same gadget as the less expensive version of the tablet, but with a protective case, more storage, and access to FreeTime, a subscription service for kids’ content. (CR has not tested the kids version separately.)

                  Amazon Kindle Paperwhite w/o Special Offers (WiFi & 3G) (3rd Gen)

                    The Kindle Paperwhite earned top scores on readability, how quickly you could change pages, and the ease of navigation when CR last tested it a couple of years ago. If you want a traditional e-reader, with long battery life and great readability in bright light, the Kindle Paperwhite line has been a great choice. During the sales event, Amazon will be selling this Paperwhite starting at $85, for savings of up to $50.