Best Black Friday TV Deals You Can Already Get

The Hisense 75 U8QG is a higher-end 2025 4K ULED set, positioned just below the flagship Hisense U9QG model. It performed very well in our picture quality tests and offers great high dynamic range performance. (It supports both Dolby Vision and HDR10+ HDR formats.) It has lots of features, including a Mini LED backlight with local dimming, a 165Hz native refresh rate, and support for Dolby Atmos audio. The 4.1.2-channel speaker system delivers great sound. The set uses the Google TV smart system, with built-in Google Assistant.

The 77-inch OLED77C5PUA is LG’s midtier OLED TV for 2025, and it’s among the best sets you can buy, with great picture quality, high dynamic range, and sound. It features numerous gaming capabilities, including a 144Hz refresh rate. But note that most retailers have been selling it for about $2,700 in recent weeks, not $3,700.

We didn’t test the Samsung QN77S84FAEXZA, the larger sibling to the 65-inch Samsung QN77S84FA, which is also on this list. But we expect it to perform similarly, with top-notch picture quality and very good HDR performance. It appears to be a model found mainly at Best Buy; however, at Costco, the model is listed as the Samsung QN77S84FD, and it’s available for the same sale price. It has most of Samsung’s TV features, including support for object-tracking sound and Dolby Atmos immersive audio.

The TCL 75QM6K is $100 more than the best price we’ve seen in the past few months, so add it to your watchlist and keep an eye out for a lower price closer to Black Friday. This TV is part of TCL’s entry-level QM series of 2025 TVs that use Mini LED backlights, and it offers very good overall picture quality but only so-so HDR performance. It has a fairly wide viewing angle for an LCD/LED-based set. Like other QM-series models for 2025, it utilizes the Google TV smart platform with Google Assistant built in. Though it has a Mini LED backlight with local dimming, it has fewer dimmable zones than the step-up QM-series models. The price at several retailers has dropped by $200.

Situated in the sweet spot of LG’s 2025 OLED TV lineup, the OLED65C5PUA offers a nice balance of price and performance, with top-notch marks for all key picture quality and sound attributes. Unlike the flagship G5-series sets, which utilize a new "four-stack" OLED technology to enhance brightness, the C5 features a WOLED panel but still achieves sufficient brightness to excel with high dynamic range. The model features numerous gaming capabilities, including a 144Hz variable refresh rate.

The Samsung QN65S84FA is a 2025 OLED TV that appears to be exclusive to Best Buy. It’s well-priced for its performance, with impressive overall picture quality and very good HDR. Another plus is its above-average sound. It includes most of Samsung’s TV features, including support for object-tracking sound and Dolby Atmos immersive audio.

The Samsung QN65Q8F, a 65-inch midtier model in Samsung’s 2025 QD-OLED lineup, is among the best sets you can buy, with impressive overall picture quality, top-notch high dynamic range, and great sound. (Samsung TVs support HDR10+ and Dolby Atmos sound, but not Dolby Vision HDR.) This set supports a maximum 4K 144Hz refresh rate, as well as Auto Low Latency Mode and variable refresh rate.

The Sony XR-65X90L is a midtier model from 2023 that’s available at this price at a few retailers. It lacks the Mini LED backlight found in the model above, but does have a full-array backlight with local dimming. It did well in our tests, with very good overall picture quality and excellent HDR. It also has very good sound and an ATSC 3.0 tuner for receiving "Next-Gen TV" over-the-air broadcasts. Like other Sony sets, it uses the Google TV smart system. The Sony XR-65X90CL is similar but sold via warehouse clubs. Walmart no longer lists it as a sale price, so it won’t increase in price again—it may become cheaper for Black Friday, however.

The LG 65QNED90TUA, a higher-end model in the 2024 QNED lineup featuring Mini LED backlights, delivers very good overall picture quality and a satisfying, if not top-notch, HDR experience. (LG TVs support Dolby Vision but not the HDR10+ HDR format.) The model has a fairly wide viewing angle for an LCD set, and the sound is very good. It utilizes LG’s own webOS smart TV system, featuring Amazon Alexa and its own ThinQ virtual assistants built in.

We didn’t test this 70-inch 4K smart TV from Samsung, a fairly basic “Crystal UHD” set for 2025. However, we did test its 50-inch sibling, the Samsung UN50U7900F, and it performed well in terms of overall picture quality; however, it was unable to deliver a decent HDR experience. (Samsung sets support HDR10+, but not Dolby Vision.) Currently, Best Buy offers the lowest price.

This 55-inch 4K TV is from Amazon’s step-up Omni series for 2024. It does well for overall picture quality, but not as good for high dynamic range. It does have a wider-than-average viewing angle for an LCD set. It’s a QLED model with a Mini LED backlight, which can help boost contrast and improve black levels. It supports Dolby Vision HDR and HDR10+ HDR and a 144Hz variable refresh rate for gaming.

We didn’t test this model. However, we did test a similar Insignia NS-55F301NA25 set, and it performed well in terms of overall picture quality, although it wasn’t able to produce a compelling HDR experience. It also had very good sound. This model, offered at a very attractive price for a set this size, utilizes the Amazon Fire TV smart platform, featuring the Alexa voice assistant

This 55-inch 4K Amazon Fire TV, part of the company’s step-up Omni series, does well for overall picture quality, though it’s less-than-impressive for HDR. (It supports both Dolby Vision and HDR10+ HDR formats.) Like the other Amazon Omni set above, its main drawbacks are a limited peak brightness and the lack of any local dimming feature to improve blacks and contrast. The price recently dropped by about $60.

This 55-inch smart TV, a new model for 2025, is an entry-level QLED set that nonetheless provides a satisfying picture, though it lacks the brightness to deliver a compelling HDR experience. (The TV supports Dolby Vision and HDR10+ HDR, plus Dolby Atmos audio.) It also lacks some features, such as local dimming, found in step-up models. Sound quality isn’t great, so you might consider adding a soundbar. It uses the Amazon Fire TV smart system with Alexa built in.

This 55-inch OLED TV from Samsung is CR Recommended, and it’s currently available at a significant discount at several retailers. It’s an excellent choice for a set this size because it has very good color accuracy, superior deep black levels, excellent 4K UHD picture quality, very effective HDR performance, and an unlimited viewing angle. It received fantastic scores in all our lab tests, excelling in most areas.

This is a 55-inch QLED set from Insignia, Best Buy’s house brand. We didn’t test this model, but in general, Insignia TVs have done fairly well in our tests for overall picture quality, and not as good for HDR. This set supports both Dolby Vision HDR and Dolby Atmos sound, and utilizes the Amazon Fire TV smart system, featuring Amazon Alexa built in.

Part of Samsung’s 2025 Frame Pro series, the Samsung QN55LS03F is a 55-inch QLED TV equipped with a full-array LED backlight and local dimming. It has satisfying picture quality, but it wasn’t quite as good for HDR. Like other Frame models, designed to display artwork and photos from Samsung’s art store when you’re not watching TV, it features a picture frame-like design, a matte screen for a print-like appearance, and minimal reflections. It comes with a slim wall mount that allows the TV to be placed flush against the wall.

We didn’t test the 2025 entry-level LG OLED48B5PUA, but we did test its predecessor, the LG OLED48B5PUA, and expect this model to perform similarly. That set offers great overall picture quality, though its HDR performance lags that of the higher-tier C5 and G5 sets. It also has very good sound. The price on this set has been fluctuating; it’s now $100 less than it was just a few days ago.

We didn’t test this 50-inch 4K QLED smart TV from Vizio, a brand now owned by Walmart. Although it’s a 60 Hz set, it has a decent number of features, including WiFi 6 for streaming and support for Dolby Vision HDR

We didn’t test the Amazon Fire TV Soundbar (B0C4BZ28PG), but it’s a fairly basic, low-cost model at a very nice price (it was $10 less during Amazon’s Prime Big Deal Days at the beginning of the month). As a 2.0-channel system, it features a single bar with stereo speakers and no separate subwoofer. It supports DTS Virtual: X, which attempts to create a more immersive experience using just the two speakers in the main enclosure. The model offers Bluetooth audio for streaming music from a smartphone.

We didn’t test this 11.1.4-channel soundbar system from Samsung, which has been on sale for around $1,000 for some time, but based on the models we have tested that are below this model in the company’s lineup, we expect it to deliver great sound. It supports both Dolby Atmos and DTS: X immersive audio formats, and both the main enclosure and rear satellite speakers include upfiring drivers for Atmos sound. (This model supports wireless Atmos audio.) It also has 11 front-firing speakers, and a separate wireless subwoofer is built in.

The Sony HT-S2000 is an all-in-one 3.0-channel soundbar for 2023 that offers decent overall sound quality, making it a suitable choice for less finicky listeners who will likely find it works well for both music and movie soundtracks. It includes a dedicated center-channel speaker for reproducing dialog, and it supports Dolby Atmos and DTS:X immersive audio. It’s getting harder to find, and Amazon has the best price right now.

The Samsung HW-B650 is a 3.1-channel system, featuring both a center-channel speaker in the main enclosure to enhance dialogue from the TV and a wireless subwoofer. It can be expanded to true surround sound by purchasing an optional rear-speaker kit. We didn’t test this model, but we did test the Samsung HW-B550 soundbar—a model below it that lacks the center-channel speaker—and it has decent overall sound quality. It’s an older model, and Best Buy has the best price right now.

The Bose Smart Soundbar is a Dolby Atmos model that delivers decent overall sound, making it suitable for both music and movie soundtrack playback for more casual listeners. It’s a full-featured, 3.0.2 nonsurround model that can be expanded into a full 5.1.2-channel surround system. It can also be used as part of a multi-room WiFi audio system. It features Amazon Alexa built-in and works with Google Assistant (via the Google Home app on a mobile device and/or an optional Google smart speaker). It also has Bluetooth wireless connectivity for streaming audio from a portable device.

This Vizio Elevate SE is a 5.1.2-channel model that supports Dolby Atmos and DTS: X immersive sound. It delivers decent overall sound quality, not quite as good as some earlier Elevate models we’ve tested. Like the other Elevate models we’ve tested, its front enclosure’s speakers will automatically rotate upward when Atmos sound is detected, directing sound up and off the ceiling to create an overhead height effect. It also comes with a separate wireless subwoofer and rear surround speakers. However, this model does not come with a remote control; instead, you use a Vizio app on your phone or tablet, or a Vizio TV remote that can control the soundbar.

The Sony Bravia Theater Bar 6 is a 3.1.2-channel soundbar that delivers satisfying sound, so it’s a good choice for both movies and music. This model supports both Dolby Atmos and DTS:X immersive sound, and the main enclosure has upfiring drivers for height sounds. The soundbar features Bluetooth wireless connectivity for streaming audio from portable devices.

This full-featured Dolby Atmos soundbar speaker from Sonos, an all-in-one model that doesn’t require a separate subwoofer, is among the top models in our ratings, with very good overall sound quality. It should provide satisfying sound even for more critical listeners for both music and movie/TV soundtracks. The soundbar features a total of 11 drivers, including one on each end, as well as two upfiring drivers positioned at the top for Dolby Atmos audio. This model can be configured as part of a full surround-sound system when paired with a Sonos subwoofer and rear Sonos speakers, and/or as part of a multiroom system. It features Amazon Alexa and Google Assistant built in for responding to voice commands, and it’s also compatible with Apple AirPlay. But like some other Sonos models, it lacks Bluetooth wireless audio

We didn’t test this model, a 2024 flagship soundbar. It’s a 9.1.5-channel model, with a unique upfiring center-channel speaker, which the company says can make voices clearer. (It has a total of five upfiring speakers.) This model supports both Dolby Atmos and DTS:X immersive audio, and comes with a wireless subwoofer and rear satellite speakers. It features LG’s Wowcast technology, which lets you connect the soundbar to an LG TV wirelessly.

The Amazon Fire TV Cube is a mashup of an Amazon Echo and a 4K Fire TV streamer. Its universal remote control capabilities let you control a host of other compatible A/V gear, including TVs, soundbars, receivers, and even some cable and satellite boxes. New features include HDMI 2.1 connections—one input and one output—for controlling other devices using your voice. (One cool trick is that the Cube will also upscale any content from a source connected to its HDMI input.) Other features include support for WiFi 6E, support for both Dolby Vision and HDR10+ HDR, and an Off button that disconnects the microphones if you don’t want the device in an always-listening mode. This is the lowest price we’ve seen, about $10 lower than its usual deal price.

The Roku Streaming Stick 4K, which is now $10 more than its best price, shares most of the same features as the more expensive Roku Streaming Stick 4K+, including improved WiFi, support for HDR10+ and Dolby Vision HDR, and compatibility with Amazon Alexa, Apple AirPlay, and Google Assistant. But it uses the older WiFi 5 standard to connect to home networks and comes with a standard Roku remote. We recommend waiting and watching this one for a better price before you buy.

Among the improvements in the updated Amazon Fire TV Stick 4K is a faster processor, which the company says makes it nearly 30 percent more powerful than its predecessor. The model, which was $5 less during the last big sale, also features WiFi 6 wireless technology and support for Dolby Atmos audio, as well as the HDR10, HLG, Dolby Vision, and HDR10+ formats. The company says the generative AI can make searching for content easier by allowing users to ask more nuanced questions in a conversational way. The price just dropped by $5.

This latest stick-style streaming player from Amazon—the Fire TV Stick 4K Max—is among the company’s fastest, thanks to a more powerful processor; apps launch quicker than on earlier models. The player works on the WiFi 6 wireless standard and includes support for both the Dolby Vision and HDR10+ formats, as well as Dolby Atmos audio.

The Roku Ultra LT is a slightly de-featured version of the regular Roku Ultra streamer, a top-rated model, and it’s only sold at Walmart. The main differences are that this version lacks a USB port, and the remote doesn’t have a headphone jack for private listening. It comes with a voice remote and an HDMI cable. Note that we’ve seen the price as low $34 during the holidays last year.

We haven’t tested the Amazon Fire TV Stick 4K Plus, a new model that features AI search and WiFi 6 streaming capabilities. But it is essentially the same as the Amazon Fire TV Stick 4K, which did well in our tests. It supports Dolby Atmos audio, as well as the HDR10, HLG, Dolby Vision, and HDR10+ HDR formats.