Best Super Bowl TV Deals of 2025

The LG OLED77M3PUA is a top-performing 4K OLED TV with a unique twist: All connections are made via a Zero Connect box, which then sends audio and video signals to the TV wirelessly, so there are no cables other than the power cord. But this innovation comes at a price: This is the most expensive TV in our ratings. It delivers excellent picture quality and HDR performance, plus very good sound. (Nearly any TV’s audio can be improved with the addition of a soundbar.)

The 75-inch Sony K75XR90, aka the Bravia 9, is Sony’s flagship 4K QLED TV for 2024. It has top-notch sound, aced all our picture-quality tests, and has great HDR, thanks to its high peak brightness capability. As with other Sony sets, it uses the Google TV smart system and comes with an ATSC 3.0 tuner for receiving NextGen TV signals where they are available.

The Sony KD75X85K is a midrange 4K TV from 2022 that’s still available at a few retailers. It offers very good overall picture quality and sound, but subpar HDR performance. It lacks a local dimming feature, which can help with contrast and black levels, found on pricier Sony models. This set includes an ATSC 3.0 tuner for receiving "Next-Gen TV" over-the-air broadcasts.

The Hisense 75U7N, a midrange 2024 ULED model, does well for overall picture quality, but provides only decent HDR performance. It has a lot of features, including support for variable refresh rates up to 144Hz and Dolby Vision HDR. This model comes with an ATSC 3.0 tuner for receiving NextGen TV signals.

The LG 75UQ7590PUB, an entry-level 4K set, offers performance comparable to the Hisense set above, with very good overall picture quality but a limited HDR experience. Unlike some other LG sets, its viewing angle is fairly limited.

The TCL 75Q750G is a midtier 4K Google TV for 2023 that offers very good overall picture quality. Though it lacks the Mini LEDs found in TCL’s 8-series sets, it does have a full-array LED backlight with a good number of local dimming zones. This set had been selling for over $1,000, but recent price drops make it eligible for this list.

Although a 2023 set, the LG OLED77C3PUA is a top-performing OLED that’s worth owning, and thanks to more than a year of price drops it’s a lower, though still not inexpensive, price. It aced our picture quality tests, has great sound, and very good HDR performance. We saw this set for about $100 less at Best Buy during Black Friday and Cyber Monday sales, but every other major retailer never sold it for under $2,000—Amazon and Walmart now list it at full retail value for around $1,800.

Not everyone has the room—or the back strength—to handle a 100-inch TV in their living room. But if your budget has so far been your biggest obstacle to getting a set this size, consider the Hisense 100QD7N, a mid-tier 2024 QLED TV. Though it lacks some features found in the company’s ULED sets, such as Mini LEDs and local dimming, it does have support for Dolby Vision and HDR10+ HDR, Dolby Atmos audio, and a 144Hz refresh rate (great for gaming). The model uses the Google TV smart platform with Google Assistant built in.

The best part? Its price has just dropped $200, knocking it back down to the same low we saw for Black Friday.

This 100-inch Hisense 100QD76N is a 4K ULED model that appears to be a step up from the model above—and it’s only $100 more. It has a full-array LED backlight with local dimming rather than the Mini LED backlights we see in most ULED sets. It has a 120Hz panel with 144Hz variable refresh rate, support for Dolby Vision and HDR10+ HDR formats, plus Dolby Atmos audio. It uses the Google TV smart platform with Google Assistant and Chromecast built in.

This 77-inch OLED TV is only available at Best Buy. Also called the Samsung QN77S84D (and the Samsung QN77S84BEXZA), it appears to be an offshoot of the S85D model, which uses a WOLED panel rather than the QD-OLED found in step-up Samsung OLED TVs for 2024. Like other Samsung sets, it supports HDR10+ but not Dolby Vision. We didn’t test this series, but Samsung’s OLED TVs have done well in our ratings and we expect this will do likewise. It’s a really good price for a major-brand set this size.

This 85-inch entry-level set is now $100 less than it was in December. It’s in Samsung’s Crystal UHD lineup. We didn’t test this screen size, but we did test the 75-inch UN75DU7200, and it does well for overall picture quality, though its HDR performance is subpar because of limited peak brightness. The sound quality of the model we tested is very good.

Shoppers looking for a truly jumbo-sized TV at a bargain might consider this 98-inch behemoth from TCL, at the lowest price we’ve seen so far. It hails from a 2024 entry-level 4K QLED Google TV series but has some premium features, such as a 120Hz refresh rate, support for Dolby Vision and HDR10+ HDR, and nice gaming features. We didn’t test this set; other models in the series do well for overall picture quality but aren’t so hot at HDR performance. It’s $100 less than it was during the holidays, and given that Walmart is no longer displaying it as a sale price, it’s likely it will remain at this price, for a while at least.

This 100-inch Hisense 100U76N is now $100 more than it was for the holidays. And while we haven’t tested this exact set, we think it is still worth a look if you want a truly jumbo TV for the Big Game. It is a 4K ULED model, though it has a full-array LED backlight with local dimming rather than the Mini LED backlights we see in most ULED sets. It has a 120Hz panel with 144Hz variable refresh rate, support for Dolby Vision and HDR10+ HDR formats, plus Dolby Atmos audio. It uses the Google TV smart platform with Google Assistant and Chromecast built in.

The Samsung QN65G80D is the top model in the company’s regular QLED lineup, below the Neo QLED sets. Instead of the Mini LED backlights those sets get—which can help improve black levels and contrast—this model has a full-array LED backlight with local dimming. It offers very good overall picture quality and sound, plus a great HDR experience. Like other Samsung sets, it supports HDR10+ but not Dolby Vision. The Samsung QN65Q80DD model is similar but is sold via warehouse clubs.

The Sony XR-65X90L is a midtier Sony LED/LCD set from 2023. It delivers very good overall picture quality, top-notch HDR thanks to high peak brightness, and very good sound. Unlike Sony’s higher-tier models, it lacks a Mini LED backlight, but it does have a full-array LED backlight with local dimming. It has a few step-up features, such as variable refresh rate (VRR) for gaming, and an ATSC 3.0 tuner for receiving NextGen TV over-the-air broadcasts. It uses the Google TV smart system.

The Samsung QN65Q80C, the company’s top QLED model for 2023, has very good overall picture quality and HDR, and excellent sound. It lacks the Mini LED backlights found in the higher-tier Neo QLED sets, but has a full-array LED backlight with local dimming. The Samsung QN65Q80CD set is similar, but is sold via warehouse clubs.

The TCL 65QM751G, a midtier model in the company’s step-up Q (short for QLED) series of TVs for 2024, offers very good overall picture quality and top-notch HDR. It’s the least expensive model to get a Mini LED backlight, which can help with black levels and contrast. If you want to go bigger, this TV is also offered in 75-, 85-, and 98-inch screen sizes.

Unlike some other Onn TVs we’ve tested, which have done fairly well for overall picture quality, the 65-inch Onn 100012587 from Walmart’s private label brand does only okay in our tests and worse than that for HDR. Still, this is a very low price for a 4K set this size and might be an option for less finicky viewers on a tight budget. It’s a Roku TV, so it has access to a lot of streaming services. It matches the price we saw on Cyber Monday.

This is one of Amazon’s newest TVs, in the company’s step-up Omni series. We didn’t test this model, but other Omni-series sets have done well for overall picture quality. We expect this set to do well, as unlike the other Omni TVs we’ve tested this is part of a new series that use Mini LED backlights, which can help in areas such as contrast and black levels. It was $40 less for the holidays.

The TCL 55Q550F, which uses the Amazon Fire TV smart system, is an entry-level QLED TV from 2023 that does well for 4K picture quality in our tests, though not as well for HD or HDR performance. Right now we see this set, which has the Alexa voice assistant built in, only at Best Buy. Note that it’s now $20 more than on Cyber Monday.

The TCL 55F35 is a QLED model in the company’s 2024 lineup that uses the Amazon Fire TV smart system, with the Alexa voice assistant built in. We didn’t test this set, but other entry-level TCL sets have done well for overall picture quality, though not HDR. This model is only available at Best Buy, and it was $20 cheaper on Cyber Monday.

We didn’t test this 55-inch Roku set, made by Roku, but we did test the 65-inch version and it does very well for both overall picture quality and HDR. Roku’s top-of-the-line Pro-series TVs use Mini LEDs in the backlights, which can help improve overall brightness, as well as contrast and black levels. It’s back down to the same price we saw on Black Friday, after jumping up $100 at both retailers. Walmart’s not listing it as a sale now, giving the impression the price won’t increase again.

Anyone looking for a top-performing 48-inch 4K OLED TV should consider this set, which delivers in every respect except for HDR performance, where our test results show it’s only so-so. It’s in an entry-level OLED TV series for 2024.

This is a well-rated, full-featured, all-in-one Dolby Atmos soundbar. Like with other Sonos models, you can use its Trueplay calibration technology to adjust the sound to the room’s acoustics, but that requires the use of an Apple (iOS) mobile device. The soundbar has Amazon Alexa and Google Assistant built in for voice commands, and it’s also compatible with Apple AirPlay. The price jumped at a few retailers, but these two still have a great deal.

The JBL Bar 5.0 Multibeam is a compact 5.0-channel soundbar that delivers decent overall sound quality in our tests. It has a good number of features, including built-in streaming via Apple AirPlay and Google Chromecast, plus Bluetooth. This model also has Virtual Dolby Atmos, meaning it can play Atmos content, but it lacks the upfiring speakers needed to produce the height channels.

It’s now back down to its Black Friday price.

This is a mid-tier 3.1-channel Samsung soundbar from 2022. We didn’t test this model, but did test the Samsung HW-B550/ZA, the model below it in the company’s lineup and it has decent overall sound quality. Unlike pricier models, it doesn’t support Dolby Atmos or DTS:X immersive audio formats.

We didn’t test the Q-series 3.1-channel soundbar from Samsung, a 2023 model that supports Dolby Atmos audio, though not DTS:X. In general, Samsung soundbars in this price range have done well in our tests. Samsung Q-series soundbars include the Q-Symphony feature that lets you use both the TV speakers and soundbar together for a more immersive soundfield.

We tested the Samsung HW-Q600C, a 2023 soundbar, and it does very well in our ratings. It’s well-priced for a 3.1.2-channel Dolby Atmos/DTS:X soundbar and it includes a center-channel speaker for dialogue, as well as upfiring speakers to create a sense of height for Dolby Atmos Audio. It doesn’t have rear satellite speakers, but they can be added to create a full surround-sound setup.

We didn’t test this flagship 11.1.4-channel soundbar system from Samsung, but based on the models we have tested that are below this model in the company’s lineup we expect it to deliver great sound. It supports both Dolby Atmos and DTS:X immersive audio formats, and both the main enclosure and rear satellite speakers include upfiring drivers for Atmos sound. (This model supports wireless Atmos audio.) It also has 11 front-firing speakers, and a separate wireless subwoofer is built in.

The Amazon Fire TV Cube is a mash-up of an Amazon Echo and a 4K Fire TV streamer. It has Amazon Alexa voice assistant built in, and its universal remote control capabilities let you control a host of other compatible A/V gear, including TVs and sound bars. The updated model has a faster processor, which upscales lower-resolution content to 4K, and HDMI 2.1 connections for controlling other devices using your voice. (One cool trick is that the Cube will also upscale any content from a source connected to its HDMI input.) Other features include WiFi 6E, support for both Dolby Vision and HDR10+ HDR.

The Roku Express 4K+ is still available for the same price we saw during Black Friday and Cyber Monday. It is a small set-top box that offers 4K picture quality, plus support for both HDR10 and HDR10+ high dynamic range formats, though not Dolby Vision, which is found in some pricier models. The included WiFi voice remote control has TV controls that let you turn on the TV, adjust the set’s volume, and use Roku Voice to search and launch channels.

This stick-style player has a slightly faster processor and more storage (16GB instead of 8GB) than its predecessor. It also has a newer WiFi technology—WiFi 6e—though you’ll also need a WiFi 6e router to take advantage of it. It also has a new feature, called the Fire TV Ambient Experience that lets you see information, such as calendars and reminders, control smart devices, or view artwork and photos, on the screen when you’re not watching TV.

As with the Roku model above, we expect this price to remain steady through the holiday season. Situated right below the Roku Streaming Stick 4K+ model, the Streaming Stick 4K has most of the same features—including improved WiFi, support for HDR10+ and Dolby Vision HDR, and the ability to work with Amazon Alexa, Apple AirPlay, and Google Assistant voice assistant—but not the new rechargeable Voice Remote Pro remote control. The price is about $10-$15 more than we saw during Black Friday and Cyber Monday.

The Roku Ultra LT is a slightly de-featured version of the regular Roku Ultra streamer, a top-rated model, and it’s only sold at Walmart. The main differences are that this version lacks a USB port, and the remote doesn’t have a headphone jack for private listening. It comes with a voice remote and an HDMI cable. Note that the price was $34 during the holidays.