PICTURE QUALITY This model's high-definition picture quality, though good, was below that of most other sets. It did a very good job displaying fine detail. Color accuracy was very good, with images looking quite natural. Color temperature was slightly on the cool side, lending images a bluish tone. Contrast--the difference between the darkest blacks and brightest whites--was good, so images had depth and dimension, but highlights, such as on faces, were more emphasized than expected. The brightness level was good, making it a suitable choice for most rooms. Black levels were only fair -- black areas of the image were too bright, and darker scenes looked unnaturally illuminated. There was slight banding (unnatural contours) on scenes with subtly shaded light-to-dark areas, such as a sky during sunset, rather than a smooth transition in the shaded areas. Film mode operation for HD film-based content was excellent, with no visible jaggies along the edges of objects during motion scenes. Deinterlacing was very good, with minimal jaggies visible when converting 1080i video content, such as from cable, to the display's native resolution.
VIEWING ANGLE This Haier has a moderate viewing angle overall, decent, but not quite as good as the better-performing LCD sets we've tested. The optimal seating position for best picture quality is directly in front of the TV. If your family is seated in chairs off to the side of the TV, they'll see decent but compromised image quality.
When we moved off to the sides the horizontal viewing angle was fair; the picture showed a slight loss of color so flesh tones looked a bit washed out, along with a slight color shift. Black levels brightened significantly, making dark scenes look hazy. When viewing the image from above or below eye level to the screen, the vertical viewing angle was very good. The picture showed minimal change in color, contrast, and black level.
MOTION BLUR This Haier TV has only fair motion performance, with significant blurring on our motion tests. Though it claims to have a higher frame rate than 60Hz, a feature designed to reduce motion blur, it could not be found in the menu, and performance was worse than on models with an effective similar feature. On typical program content, the blurring effect is often fleeting and may not bother most people. However, keen-eyed viewers may detect the loss of texture and detail on scenes with movement, especially in high-quality video such as a Blu-ray movie.
SCREEN REFLECTIVITY Though not as mirror-like as on some LCDs, this screen surface is glossy and therefore susceptible to reflections from a nearby lamp or window. The screen is dark so it does a good job reducing glare from ambient light and maintains contrast even in a bright room.
SOUND QUALITY This TV's sound is only fair, acceptable for typical programming but shortcomings become obvious with movie soundtracks and music. It has a limited volume range allowing the TV to play just adequately loud. At more typical listening volume levels the TV's sound lacks bass, has rolled off highs, and is noticeably thin-sounding. If sound quality matters to you, you might want to add a soundbar or other external speaker system to this set.
EASE OF USE Overall, we found the set easy to use. Setting up the TV for the first time was straightforward, as was access to features and controls you'll probably adjust only once. Ease of access to features you typically use more often was very good. Also, the remote is very good, and the on-screen menu is easy to navigate.
When making a video adjustment, the on-screen menu covers a significant part of the screen making it difficult to see the picture as you make adjustments. It lacks the ability to add custom labels to different input sources.
STAND ASSEMBLY Mounting the TV to the included support stand is easy, though the stand requires the assembly of two parts before mounting.
INTERNET FEATURES This TV does not have access to the Internet.
CONNECTIONS This TV includes three HDMI inputs, one shared connection between the component and composite inputs (which means you can only use one type or the other at a time), one VGA input, coaxial digital audio out, and one USB port. This TV has no type of wireless connectivity. The cable connections on the rear panel are recessed with side or bottom-facing ports, so wires don't protrude beyond the display's depth.
INCLUDED IN THE BOX The TV comes with: a printed user manual, an electronic manual in the TV's menu, and a remote with batteries. ABOUT FIRMWARE VERSION: Our test results and picture settings are valid for the version of firmware indicated. If your TV's firmware differs from the one shown you either have an older or a newer version of firmware. Manufacturers may periodically upgrade the TV's firmware to enhance operation, fix bugs, or add features. Firmware upgrades may be downloadable directly to your TV via a wired or wireless network (if internet capable), USB port, or memory card, depending on your TV's capability. You can check your TV's firmware version, or upgrade to the latest firmware by pressing the menu button on your remote and navigating to the appropriate submenu, typically under settings. Consult the user manual or manufacturer's website if further guidance is needed.
