PICTURE QUALITY This model had very good high-definition picture quality. It did an excellent job displaying the finest detail. Color accuracy was very good, with images looking quite natural. Color temperature was slightly on the warm side, lending images a reddish tone. Contrast--the difference between the darkest blacks and brightest whites--was good, so images had depth and dimension, typical of most models we test. The brightness level was good, making it a suitable choice for most rooms. Black levels were only fair -- black areas of the image were too bright, and darker scenes looked unnaturally illuminated. Dark scenes, in particular, were lacking in contrast. In scenes with subtly shaded light-to-dark areas, such as a sky during sunset, the TV did a very good job producing a smooth transition without distinct, coarse bands. There was a noticeably uneven brightness effect that created cloudy areas that were distracting in dark scenes. We routinely see this type of issue with many brands of LCD TVs, regardless of the type of backlight used (CCFL or LED). Though it's generally not a significant problem, it can vary in degree from TV to TV. Film mode operation for HD film-based content was excellent, with no visible jaggies along the edges of objects during motion scenes. Deinterlacing was very good, with minimal jaggies visible when converting 1080i video content, such as from cable, to the display's native resolution.
VIEWING ANGLE This Hisense has a moderate viewing angle overall, decent, but not quite as good as the better-performing LCD sets we've tested. The optimal seating position for best picture quality is directly in front of the TV. If your family is seated in chairs off to the side of the TV, they'll see decent but compromised image quality.
When we moved off to the sides the horizontal viewing angle was good; the picture showed a slight loss of color so flesh tones looked a bit washed out. Black levels brightened significantly, making dark scenes look hazy. When viewing the image from above or below eye level to the screen, the vertical viewing angle was very good. The picture showed minimal change in color, contrast, and black level.
MOTION BLUR This Hisense TV has only fair motion performance, with significant blurring on our motion tests. While this model's 120HZ effect feature does moderately reduce motion blur, it also activates a smooth-motion effect that removes film judder (the slightly jerky motion visible during camera pans on film-based content), giving movies a video-like appearance that some may not prefer. We turned the feature off. On typical program content, the blurring effect is often fleeting and may not bother most people. However, keen-eyed viewers may detect the loss of texture and detail on scenes with movement, especially in high-quality video such as a Blu-ray movie.
SCREEN REFLECTIVITY Though not as mirror-like as on some LCDs, this screen surface is glossy and therefore susceptible to reflections from a nearby lamp or window. The screen is dark so it does a good job reducing glare from ambient light and maintains contrast even in a bright room.
SOUND QUALITY This TV's sound is good, fine for typical TV programming, but won't reproduce the full range of movie soundtracks and music. It has a wide volume range, allowing the TV to play loud with no obvious distortion. At more typical listening volume levels the TV's sound has only decent bass and impact, and is thin-sounding. All told, none of these issues were overly distracting and most will find this sound quality acceptable.
EASE OF USE Overall, we found the set was easy to use for the most part. Setting up the TV for the first time was straightforward, as was access to features and controls you'll probably adjust only once. Ease of access to features you typically use more often was good. Also, the remote is very good, and the on-screen menu is moderately easy to navigate.
It lacks a dedicated menu button on the television display, so you can't access the menu if you lose the remote. Remote has a dedicated button to access Internet features. The remote's major function buttons were sufficiently large and have high-contrast labeling, making them easier to see and navigate. Labeling uses non standard icons making button selection less intuitive to use. When making a video adjustment, the on-screen menu covers a significant part of the screen making it difficult to see the picture as you make adjustments. We found the set responds slowly to commands from the remote. Lacks the ability to add custom labels to different input sources.
STAND ASSEMBLY Mounting the TV to the included support stand is easy, though the stand requires the assembly of two parts before mounting.
INTERNET FEATURES This TV provides advanced Internet capability. Features include a full Web browser and access to a library of applications via "Google Play Store. Movie streaming services include: Amazon Instant Video, Google Play Movies & TV, Netflix, Vudu, Redbox Instant, Movies by Flixster, M-GO Legacy.
CONNECTIONS This TV includes four HDMI inputs, one shared connection between the component and composite inputs (which means you can only use one type or the other at a time), one VGA input, optical digital audio out, three USB ports, an Ethernet port, and Wi-Fi (via yes USB adapter). Wireless connectivity includes: DLNA network file sharing. The cable connections on the rear panel are recessed with side or bottom-facing ports, so wires don't protrude beyond the display's depth.
INCLUDED IN THE BOX The TV comes with: a printed user manual, an electronic manual in the TV's menu, a quick start guide, a remote with batteries, and one IR extender cable. ABOUT FIRMWARE VERSION: Our test results and picture settings are valid for the version of firmware indicated. If your TV's firmware differs from the one shown you either have an older or a newer version of firmware. Manufacturers may periodically upgrade the TV's firmware to enhance operation, fix bugs, or add features. Firmware upgrades may be downloadable directly to your TV via a wired or wireless network (if internet capable), USB port, or memory card, depending on your TV's capability. You can check your TV's firmware version, or upgrade to the latest firmware by pressing the menu button on your remote and navigating to the appropriate submenu, typically under settings. Consult the user manual or manufacturer's website if further guidance is needed.