HD PICTURE QUALITY. HD picture quality was Very Good, overall. Reproduction of fine HD image detail was Excellent. Color accuracy was Excellent, so colors, especially flesh tones, look very natural and lifelike. Very Good contrast—the difference between the darkest blacks and brightest whites—gave images convincing depth and dimension. Black levels were Very Good, and delivered fairly deep blacks that helped the contrast in darker scenes. Hisense's full array "Local Dimming" feature helped. The quality appeared worse as we viewed from the sides—see our Viewing Angle results, below. This was among the brightest models we've tested (with the backlight control turned up), so the picture was well suited for a very sunny room—a lower setting is recommended for a dimmer viewing environment. There was slight display non-uniformity in our test sample—it appeared as brighter cloudy areas which were most noticeable on very dark scenes (or in the black bars of a letterboxed movie)—the severity can vary from model to model. Its reproduction of smooth edges on image content for "up-converted" HD-to-UHD images was generally Excellent and free of "jaggies" (jagged edges); deinterlacing of 1080i video was Excellent; and film mode detection from 1080i content was Excellent.
4K UHD PICTURE QUALITY. Overall 4K UHD picture quality was Very Good, overall. In our UHD testing, we played native-4K movies and test videos (non HDR) thru the TV's HDMI input, and found their image detail was all there. For color, contrast and black level, the TV performed similarly to its HD picture quality.
HIGH DYNAMIC RANGE (HDR) PERFORMANCE. HDR performance was generally effective. In our tests, the display's very high peak brightness capability was Excellent, and greatly helped reproduce the realism of our HDR 4K content. It revealed only a little contrast between moderately bright and very bright highlights, while the brightness levels in the mid-to-lower tones, like those in an indoor scene, were preserved. It did a good job reproducing a greater range of nuanced shadow detail, from black to white, with no obvious banding within the gradually shaded areas. There was no visible loss of detail within the highlights of the brightest areas. Brightly colored objects remained nicely saturated.
VIEWING ANGLE. This Hisense model has a narrow viewing angle overall, below-average performance among TVs. Only those seated directly in front of the screen will see the best picture quality. We examined the image quality at various viewing angles—its image quality notably decreased as we moved away from the center position. When we viewed the TV from the sides, image quality got worse. The picture showed a moderate loss of color, so flesh tones looked a bit washed out. Black levels visibly brightened, and reduced the contrast especially on dark scenes. Halo effects around objects in darker scenes (a side effect of the local dimming feature) also become more prominent at off angles. We viewed the image from above and below center screen, and noticed Good vertical viewing angle performance, with only slight changes in color, contrast, and black level.
MOTION BLUR. In our motion tests, this Hisense TV had Very Good motion performance, with minimal blurring thanks to Hisense's "Blur Reduction." This feature is designed to reduce motion blur, a shortcoming of most displays. Although this TV also includes a "Motion Clearness" setting that we found was slightly effective at reducing motion blur, it limited the brightness of the image and added some flicker to the picture so we left the feature off.
SOUND QUALITY. We got Very Good sound quality, better than most models we've tested. Whether you're watching a blockbuster movie, a concert, or TV show, it can to deliver a satisfying listening experience. In our listening evaluations, we found the bass (low frequencies) was moderately deep and provided some sense of fullness but lacked definition. Treble (high frequencies) was satisfactory. The overall sound was closed in. This TV should be OK in rooms large or small, noisy or quiet—we found the speakers could play at a fairly loud volume level, but quality did degrade at the highest settings. Unlike most of our tested models its sound should satisfy the more discerning listeners, so give this a listen before opting for an external sound bar.
EASE OF USE. Consider the TV's stand is 36 inches wide when choosing a table top to place it on. On first power up, an on-screen guide appeared—which you could choose to follow when setting up the TV. The remote controls the TV via an RF signal and doesn't need to be pointed at the TV. It has a full number keypad for entering channel numbers. It includes all the buttons we typically expect: power, channel up/down, volume control, mute, source input, menu, and exit. The remote has a microphone for accessing a built-in voice assistant feature. The TV also has a microphone for accessing a built-in voice assistant feature. It also has dedicated buttons for streaming Netflix, Prime Video, and YouTube.
INTERNET FEATURES. This TV provides internet functionality via its "Android TV" portal, with access to a library of applications from the Google Play Store, and a full web browser. Movie streaming services that can be downloaded to this TV, or are built-in, include Netflix, YouTube, Amazon Prime Video, Hulu, Disney and HBO Max. More so, Netflix, YouTube, Amazon Prime Video and Disney can be streamed in 4K UHD. Includes built-in Google Assistant, a virtual assistant, which allows you to use natural speech to ask questions, launch applications, and search programming by talking to the remote or to the TV. Claimed support for external voice assistants (not built in to the TV) include Amazon Alexa.
CONNECTIONS. This model has four HDMI inputs (one supports ARC, audio return channel). It also has two USB ports, an optical digital audio out, a headphone out, an Ethernet port, WiFi wireless networking; DLNA, to access files within your home network; Casting, which allows you to send streaming content from your mobile device to the TV via your home network; Screen mirroring, where the image on your smartphone or other compatible device can also appear on the TV.
WHAT'S INCLUDED. You get with this TV: a quick start guide, a remote control with batteries, and a detachable power cord. No printed manual is included.
ABOUT UHD TESTING: Ultra-high definition "UHD" can refer to both the TV and program content. While the UHD industry standard includes 4K and 8K, most UHD TVs and UHD content at this time are 4K. A 4K UHD image is presented as 3840 x 2160 pixels—four times the pixel-count of HD. We test UHD TV picture quality using 4K UHD movies, videos, photos, and test patterns to confirm these displays deliver performance to this format's full potential. We examine the TV's ability to reproduce 4K UHD image detail, as well as high dynamic range (HDR)—for TVs that support this capability. Image quality is tested using a UHD movie player connected to the TV's HDMI input, and from files stored on USB flash drive. We also check how well the TV can upscale HD movies to the display's higher UHD resolution while keeping artifacts such as "jaggies" along the edges of image content to a minimum. The best UHD TVs, and HDTVs, present high fidelity images that reveal the full quality of the best source content without degradation.
