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    LT43MAW804
    A 43-inch LCD (LED) 4K UHD TV from JVC, with 2160p resolution, three HDMI inputs, and one USB port. This TV is internet enabled.
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    Description
    A 43-inch LCD (LED) 4K UHD TV from JVC, with 2160p resolution, three HDMI inputs, and one USB port. This TV is internet enabled.
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    We investigate, research and test so you can choose with confidence.

    Become a member to compare products & get access to ratings.

    We investigate, research and test so you can choose with confidence.

    Become a member to compare products & get access to ratings.

    We investigate, research and test so you can choose with confidence.

    CR Expert Take

    How did it perform in our owner surveys and expert lab testing?

    Overall Score

    The Overall Score for this model incorporates our expert lab test results, as well as ratings for that brand’s reliability and owner satisfaction from our annual product owner survey of members.
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    Current Range of Tested TVs

    What goes into the Overall Score?

    OWNER SURVEYS

    Learn More
    Predicted Reliability
     /  5
    Owner Satisfaction
     /  5
    HD picture quality
     /  5
    UHD picture quality
     /  5
    HDR
     /  5
    Viewing angle
     /  5
    Motion blur
     /  5
    Sound quality
     /  5
    Versatility
     /  5
    Data privacy
     /  5
    Data security
     /  5
    Ultra HD Picture Quality
     /  5
    Ultra HD performance
     /  5
    Color
     /  5
    Screen size (in.)
     /  5
    TV resolution type
     /  5
    Display type (Backlight)
     /  5
    Internet-enabled
     /  5
    Energy cost/yr. ($)
     /  5

    Detailed Test Results

    HD PICTURE QUALITY HD picture quality was Very Good, overall. Reproduction of fine HD image detail was Excellent. Color accuracy was Very Good, with flesh tones in particular, looking natural. Very Good contrast—the difference between the darkest blacks and brightest whites—gave images convincing depth and dimension. Image brightness was Good (with the backlight control turned up), making it a suitable choice for all but the sunniest rooms. Its reproduction of smooth edges on image content was generally Excellent and free of "jaggies" (jagged edges), whether for "up-converting" HD-to-UHD images, deinterlacing 1080i video, or detecting the film mode of 1080i film-based content. However, black levels were OK and maintained some contrast in darker scenes, but fell short of the better TVs. The quality appeared worse as we viewed from the sides—see our Viewing Angle results, below. There was slight display non-uniformity in our test sample—it appeared as brighter cloudy areas which were most noticeable on very dark scenes (or in the black bars of a letterboxed movie)—the severity can vary from model to model.

    4K UHD PICTURE QUALITY Overall 4K UHD picture quality was Very Good, overall. In our UHD testing, we played native-4K movies and test videos (non HDR) thru the TV's HDMI input, and found their image detail was all there. For color, contrast and black level, the TV performed similarly to its HD picture quality.

    HIGH DYNAMIC RANGE (HDR) PERFORMANCE HDR performance was ineffective. In our tests, the display did not have the peak brightness capability necessary (by HDR standards) to reproduce the extended contrast on our HDR content.

    VIEWING ANGLE This JVC model has a moderate viewing angle overall, decent, but not quite as good as the better-performing TVs we've tested. The optimal seating position for best picture quality is directly in front of this model. We examined the picture at various viewing angles, and saw the image quality was not consistent. In our tests, the picture did show some slight dimming from the sides, but not to a distracting degree. When we viewed the TV from the sides, image quality got worse. The picture showed a moderate loss of color, so flesh tones looked a bit washed out. Black levels visibly brightened, and reduced the contrast especially on dark scenes. We viewed the image from above and below center screen, and noticed Good vertical viewing angle performance, with only slight changes in color, contrast, and black level.

    MOTION BLUR In our motion tests, this JVC TV had Good motion performance, with some blurring. It does not have a special feature to minimize motion blur.

    SOUND QUALITY We got sub-par sound quality, with below average performance. It could be acceptable for typical programming, but its shortcomings would be obvious with movie soundtracks and music. In our listening evaluations, we found the bass (low frequencies) to be lacking. Treble (high frequencies) lacked detail. The overall sound was thin and closed in. This TV should be OK if the room isn't too noisy—we found the speakers could produce a Good volume level and quality did degrade at the highest settings. At higher volume, its dynamic-compression feature prevented gross distortion, but noticeably limited the clarity and naturalness of loud peaks. If sound quality matters to you, you might want to add a soundbar or other external speaker system.

    EASE OF USE Consider the TV's stand is 38 inches wide when choosing a table top to place it on. The remote controls the TV via an IR light beam which must be pointed at the TV. It has a simplified design with a reduced set of buttons. It includes many of the typical buttons we expect, but annoyingly it lacks the channel-up/down, and source-input buttons. It does have dedicated buttons for streaming Apple TV+, Disney+, Hulu, and Netflix.

    INTERNET FEATURES This TV provides internet functionality via its "Roku TV" portal, with access to a library of applications from the Channel Store. Movie streaming services that can be downloaded to this TV, or are built-in, include Netflix, YouTube, Amazon Prime Video, Hulu, Disney, Apple TV and HBO Max—and these can be streamed in either HD or 4K UHD. Claimed support for external voice assistants (not built in to the TV) include Amazon Alexa, Google Assistant, and Apple Siri HomeKit.

    CONNECTIONS This model has three HDMI inputs. It also has one USB port, an optical digital audio out, a headphone out, an Ethernet port, WiFi wireless networking, DLNA—to access files within your home network, and AirPlay—for sharing videos, photos, music, and more from Apple devices to the TV.

    WHAT'S INCLUDED A quick start guide, an electronic user guide via the TV's menu, and a remote control with batteries. No printed manual is included.

    ABOUT UHD TESTING Ultra-high definition "UHD" can refer to both the TV and program content. While the UHD industry standard includes 4K and 8K, most UHD TVs and UHD content at this time are 4K. A 4K UHD image is presented as 3840 x 2160 pixels—four times the pixel-count of HD. We test UHD TV picture quality using 4K UHD movies, videos, photos, and test patterns to confirm these displays deliver performance to this format's full potential. We examine the TV's ability to reproduce 4K UHD image detail, as well as high dynamic range (HDR)—for TVs that support this capability. Image quality is tested using a UHD movie player connected to the TV's HDMI input, and from files stored on USB flash drive. We also check how well the TV can upscale HD movies to the display's higher UHD resolution while keeping artifacts such as "jaggies" along the edges of image content to a minimum. The best UHD TVs, and HDTVs, present high fidelity images that reveal the full quality of the best source content without degradation.

    About

    The JVC LT43MAW804 is a 43-inch LCD (LED) 4K UHD TV with a native resolution of 3840x2160 (2160p).

    It includes an Ethernet jack allowing for a wired connection to your home network. It is also WiFi capable, so you can connect it to your home network wirelessly. It is DLNA certified, so you can view content stored on a compatible computer, phone, or other mobile device also connected to your home network.

    This TV has three HDMI inputs. It also has one USB port, which may be used to play media-photos, videos, and music-stored on a flash drive.

    The JVC LT43MAW804 measures 24.4 inches high by 38 inches wide by 8.7 inches deep, including its base. The panel itself is 2.8 inches thick including any protrusions.

    The warranty on this model covers both parts and labor for 12 months.

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