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    KD43X720E
    A 43-inch LCD (LED) Ultra HD TV with an LED backlight from Sony, with 2160p resolution, and a claimed 240-hertz refresh rate (may not be true native frame rate), three HDMI inputs, one component-video input, and three USB ports. This TV is internet enabled.
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    * This Model May Have Limited Distribution

    Description
    A 43-inch LCD (LED) Ultra HD TV with an LED backlight from Sony, with 2160p resolution, and a claimed 240-hertz refresh rate (may not be true native frame rate), three HDMI inputs, one component-video input, and three USB ports. This TV is internet enabled.
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    We investigate, research and test so you can choose with confidence.

    Become a member to compare products & get access to ratings.

    We investigate, research and test so you can choose with confidence.

    Become a member to compare products & get access to ratings.

    We investigate, research and test so you can choose with confidence.

    CR Expert Take

    How did it perform in our owner surveys and expert lab testing?

    Overall Score

    The Overall Score for this model incorporates our expert lab test results, as well as ratings for that brand’s reliability and owner satisfaction from our annual product owner survey of members.
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    Current Range of Tested TVs

    What goes into the Overall Score?

    OWNER SURVEYS

    Learn More
    Predicted Reliability
     /  5
    Owner Satisfaction
     /  5
    HD picture quality
     /  5
    UHD picture quality
     /  5
    HDR
     /  5
    Viewing angle
     /  5
    Motion blur
     /  5
    Sound quality
     /  5
    Versatility
     /  5
    Data privacy
     /  5
    Data security
     /  5
    Ultra HD Picture Quality
     /  5
    Ultra HD performance
     /  5
    Color
     /  5
    Screen size (in.)
     /  5
    TV resolution type
     /  5
    Display type (Backlight)
     /  5
    Internet-enabled
     /  5
    Energy cost/yr. ($)
     /  5

    Detailed Test Results

    HD PICTURE QUALITY. HD picture quality was very good. It did an excellent job displaying the finest detail of HD content. Color accuracy was generally very good, though color temperature was slightly on the warm side, lending images a reddish tone. Contrast--the difference between the darkest blacks and brightest whites--was good, so images had depth and dimension, typical of most models we test. The brightness level was good, making it a suitable choice for most rooms. Depth of black level was below average, with darker scenes in particular looking hazy, with little contrast. In scenes with subtly shaded light-to-dark areas, such as a sky during sunset, the model did a very good job producing a smooth transition without distinct, coarse bands. There was slight display non-uniformity that created brighter cloudy areas most noticeable on very dark scenes (or in the black bars of a letterboxed movie). We routinely see this issue with LCDs and severity can vary from model to model. The deinterlacing and film mode operations were excellent on HD content; there was little or no trace of jaggies on the edges of objects for video and film-based 1080i video content, such as from cable.

    VIEWING ANGLE. This Sony has a wide viewing angle overall, better than that of most TVs. It will provide the same picture quality, with fewer problems than most TVs, for typical viewing conditions -- say, if your family is seated across a long sectional or in chairs off to the sides. The picture did show some dimming from the sides but not to any point we found distracting. With dark scenes this model didn't fare quite as well. When viewed from the sides, the depth of black levels varied depending on the vertical position of the viewer's head. As we moved closer to the screen this limitation became even more apparent, especially if seated on the floor looking upward where black levels brightened significantly.

    ULTRA HD PERFORMANCE. Overall UHD performance was very good but HD-to-UHD upconversion fell short. All native 4K content (non HDR) we played on this model, including movies and test videos, was presented in full 4K detail with excellent fidelity when played back via the TV's HDMI input. This TV can stream 4K programs from Netflix and YouTube. Images were clean and finely detailed. High-resolution photos were displayed in full 4K detail. With regular HD content, the TV's HD-to-UHD up-conversion processing fell short, revealing some visible jaggies along the edges of diagonals when playing HD content.

    HIGH DYNAMIC RANGE (HDR) PERFORMANCE. HDR performance was limited. The display's lack of high brightness capability (by HDR standards) limited its ability to show the benefits of HDR to full effect on our test videos, while revealing at least some contrast between moderately bright and very bright highlights within a scene. It did a good job reproducing a greater range of nuanced shadow detail from black to white, with no obvious banding on areas of the image that have subtle shade variations. There was no visible loss of near-white shadow detail in the brightest areas. Very bright, colored objects remained nicely saturated, and an extended range of color capability was not apparent from our test patterns.

    MOTION BLUR. This Sony TV has only fair motion performance, with significant blurring on our motion tests. Though this model includes Sony's "Motionflow", a feature designed to reduce motion blur, it also activates the so-called "soap opera" effect that removes film judder (the slightly jerky motion visible during camera pans on film-based content). This gives movies a less film-like appearance that some may not prefer. We turned the "Motionflow" feature off. This TV also includes a "Clearness" setting that was effective at reducing motion blur it limited the brightness of the image and also added some flicker to the picture, so we left the feature off as well. The visibility of blurring on typical program content is often subtle and may not bother most people, but keen-eyed viewers may detect some loss of texture and detail on scenes with movement.

    SCREEN REFLECTIVITY. Though not as mirror-like as on some models, this screen surface is glossy and therefore susceptible to reflections from a nearby lamp or window. It does a good job reducing glare from ambient light and maintains contrast in a brighter room environment.

    SOUND QUALITY. This model has good sound quality; about average among the models we've tested. When watching a movie blockbuster, a concert, or TV show, it delivers decent performance but falls short of the better performers. Bass was lacking, but treble was nicely detailed, while the overall sound was on the bright side and closed in. The speakers could play at a fairly loud volume level and without obvious distortion. Most people will find this sound quality acceptable.

    EASE OF USE. On first power up there is an on-screen guide that helps you through setting up the TV. Sony's basic remote offers a traditional button keypad with high contrast labeling that remains fairly readable in a dimly lit environment. It provides direct button access to Netflix and YouTube streaming services, and the built-in microphone allows the user to search the internet via voice commands.

    INTERNET FEATURES. This TV provides basic Internet functionality with a limited selection of applications via its "All Apps" portal with access to a library of applications. Movie streaming services include Netflix, YouTube, Amazon Prime Video and Hulu.

    CONNECTIONS. This model has three HDMI inputs-- one supports ARC (Audio Return Channel), one "component/composite shared" input (which means you can only use one type or the other at a time). It also has three USB ports, an optical digital audio out, a headphone out, an Ethernet port, WiFi wireless networking; DLNA, to access files within your home network; Casting, which allows you to send streaming content from your mobile device to the TV via your home network; Screen mirroring, where the image on your smartphone or other compatible device can also appear on the TV. Analog connections are made via a special breakout cable adapter (included) that attaches to the TV as a single plug. That means you plug your component, composite, or stereo cables into a dangling "pigtail" rather than the back of the TV itself. This is actually a more convenient way to make the connections on slim-profile models, but if you lose that adapter you'll have no way to connect your cables directly to the TV. Note: HDMI and other cable connections made to the rear-facing panel will protrude beyond the panel's slim depth.

    INCLUDED IN THE BOX. A printed user manual. A quick start guide. A remote control with batteries. Breakout cable adapters (one Component/Composite).

    ABOUT ULTRA HD TESTING: We test UHD picture quality using 4K movies, videos, photos, and test patterns to confirm these displays deliver performance to this format's full potential. We check the TV's ability to reproduce 4K image detail, as well as high dynamic range (HDR) for TVs that support this capability. Image quality is tested using a 4K movie player connected to the TV's HDMI input, as well as from files stored on flash drive plugged into the TV's USB port. We also check the quality of 4K streaming from Netflix or YouTube (if the service is supported by the TV), and how well the TV can upscale HD movies to the display's higher UHD resolution while keeping artifacts such as "jaggies" along the edges of image content to a minimum. The best UHD TVs, and HDTVs, present high fidelity images that reveal the full quality of the best source content without degradation.

    About

    The Sony KD43X720E is a 43-inch LCD (LED) Ultra HD TV with a native resolution of 3840x2160 (2160p). Rather than the basic 60Hz, it has a claimed 240Hz frame rate, a feature designed to reduce motion blur.

    It includes an Ethernet jack allowing for a wired connection to your home network. It is also WiFi capable, so you can connect it to your home network wirelessly. It is DLNA certified, so you can view digital photos stored on a compatible computer, phone, or other mobile device also connected to your home network.

    This TV has three HDMI inputs, and one component-video input. Which also doubles as a composite-video input. It also has three USB ports, which may be used to play media--photos, videos, and music--stored on a flash drive.

    The Sony KD43X720E measures 24.5 inches high by 38.25 inches wide by 9.625 inches deep, including its base. The panel itself is 2.875 inches thick including any protrusions, and the screen has a glossy finish.

    The warranty on this model covers parts for 12 months and labor for 12 months.

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