PICTURE QUALITY This model's high-definition picture quality, though good, was below that of most other sets. It did a very good job displaying fine detail, though we did detect some added edge enhancement applied to the image. Color accuracy was acceptable, but below that of most sets. Color temperature was slightly on the cool side, lending images a bluish tone. Contrast--the difference between the darkest blacks and brightest whites--was good, so images had depth and dimension, typical of most models we test. The brightness level was good, making it a suitable choice for most rooms. Black levels were only fair with darker areas of the image looking unnaturally illuminated. Highlights in the image looked a little to bright. Images had an excellent level of detail without any enhancement. In scenes with subtly shaded light-to-dark areas, such as a sky during sunset, the TV did a very good job producing a smooth transition without distinct, coarse bands. The deinterlacing and film mode operations were excellent on HD content; there was little or no trace of jaggies on the edges of objects for video and film-based 1080i video content, such as from cable.
VIEWING ANGLE This Haier has a wide viewing angle overall, better than that of most LCDs. It will provide the same picture quality, with fewer problems than most LCD sets, for typical viewing conditions--say, if your family is seated across a long sectional or in chairs off to the sides of the TV.
With brighter scenes, like sporting events, the display did a fine job maintaining accurate colors and contrast whether we moved off to the sides or were viewing from above or from below screen. The picture did show some dimming from the sides but not to any point we found distracting. With dark scenes the display didn't fare quite as well. When viewed from the sides, the depth of black levels varied depending on the vertical position of the viewer's head. As we moved closer to the screen this limitation became even more apparent, especially if seated on the floor looking upward where black levels brightened significantly. This display's wide viewing angle is best appreciated when viewed at eye level to the screen.
MOTION BLUR This Haier TV has only fair motion performance, with significant blurring on our motion tests. This is typical of LCD TVs with the basic 60Hz frame rate. On typical program content, the blurring effect is often fleeting and may not bother most people. However, keen-eyed viewers may detect the loss of texture and detail on scenes with movement, especially in high-quality video such as a Blu-ray movie.
SCREEN REFLECTIVITY Though not as mirror-like as on some LCDs, this screen surface is glossy and therefore susceptible to reflections from a nearby lamp or window. The screen is dark so it does a good job reducing glare from ambient light and maintains contrast even in a bright room.
SOUND QUALITY This TV has fair sound quality with below average performance. It's acceptable for typical programming, but shortcomings become obvious with movie soundtracks and music. With movies, dialog was generally clear, though a bit muffled and somewhat thin, while background music and other sounds were slightly recessed. Bass extension was notably absent, as was treble detail, while the overall sound was thin and a bit closed in. It has a good volume range so the TV should play sufficiently loud in typical room environments. If sound quality matters to you, you might want to add a soundbar or other external speaker system to this set, but if this smaller-screen set is a secondary TV you might find its sound quality acceptable.
EASE OF USE Overall, we found the set easy to use. Setting up the TV for the first time was straightforward, as was access to features and controls you'll probably adjust only once. Ease of access to features you typically use more often was very good. Also, the remote is very good, and the on-screen menu is moderately easy to navigate.
When making a video adjustment, the on-screen menu covers a significant part of the screen making it difficult to see the picture as you make adjustments. It lacks the ability to add custom labels to different input sources.
STAND ASSEMBLY Mounting the support stand to the TV is straightforward.
INTERNET FEATURES This TV does not have access to the Internet.
CONNECTIONS This TV includes three HDMI inputs, one component input, one composite input, one VGA input, coaxial digital audio out, and one USB port. This TV has no type of wireless connectivity. The cable connections on the rear panel are recessed with side or bottom-facing ports, so wires don't protrude beyond the display's depth.
INCLUDED IN THE BOX The TV comes with: a printed user manual, an electronic manual in the TV's menu, and a remote with batteries. ABOUT FIRMWARE VERSION: Our test results and picture settings are valid for the version of firmware indicated. If your TV's firmware differs from the one shown you either have an older or a newer version of firmware. Manufacturers may periodically upgrade the TV's firmware to enhance operation, fix bugs, or add features. Firmware upgrades may be downloadable directly to your TV via a wired or wireless network (if internet capable), USB port, or memory card, depending on your TV's capability. You can check your TV's firmware version, or upgrade to the latest firmware by pressing the menu button on your remote and navigating to the appropriate submenu, typically under settings. Consult the user manual or manufacturer's website if further guidance is needed.
