Your membership has expired

The payment for your account couldn't be processed or you've canceled your account with us.

Re-activate

Save products you love, products you own and much more!

Save products icon

Other Membership Benefits:

Savings icon Exclusive Deals for Members Best time to buy icon Best Time to Buy Products Recall tracker icon Recall & Safety Alerts TV screen optimizer icon TV Screen Optimizer and more

    4 Best Facial Tissues From Our Tests

    We put 10 facial tissues from brands like Kirkland, Kleenex, and Puffs to the test in our labs. Our top performers were the softest and toughest.

    When you shop through retailer links on our site, we may earn affiliate commissions. 100% of the fees we collect are used to support our nonprofit mission. Learn more.

    various facial tissues
    Four facial tissue brands we tested came out on top for softness, strength, absorbency, and abrasion resistance.
    Photo: Consumer Reports

    Cold season has arrived and allergy season never seems to leave. Everyone around you is sneezing and reaching into their pockets, purses, and diaper bags for that all-important hygiene staple: facial tissues. At first glance, all tissues seem the same. But as anyone who has had a tissue make their noses red and dry or fall apart in their hands can tell you, there are significant differences among brands.

    In this article Arrow link
    More on Home Products

    That’s why CR’s José Amézquita brought 10 best-selling tissue brands into our lab to evaluate their tensile strength (how resistant they are to break under tension), softness, absorbency, and abrasion resistance (how much friction and rubbing a tissue can handle).

    We left no popular tissue untested, from well-known picks like Kleenex to eco-friendly Caboo tissues that cost more to money-saving brands at Sam’s Club, Walmart, and Costco.

    CR's in-house tester José Amézquita performed several tests on facial tissues, including strength, absorbency, and abrasion resistance.

    We’ll even let you know which tissue is the easiest and which is the most difficult to pull out of its box (because we understand that frustration). Here are our top picks—and the tissues we don’t recommend.

    Best Facial Tissues
    Editor’s Choice
    Ultra Soft
    Member's Mark Ultra Soft
    A 3-ply tissue with excellent absorption that felt soft on the skin.
    Read more
    Prices from: $13.98
    Runner-Up
    Ultra Soft
    Great Value Ultra Soft
    A 3-ply tissue that offers above-average quality at a cost-conscious price.
    Read more
    Prices from: $1.78
    Honorable Mention
    Ultra Soft Facial Tissue
    Up&Up Ultra Soft Facial Tissue
    A budget-conscious 3-ply tissue without dyes or fragrances; it comes in aesthetic boxes.
    Read more
    Prices from: $5.99
    Strong Eco-Friendly Tissues
    Tree Free Facial Tissue
    Caboo Tree Free Facial Tissue
    Bamboo tissues that are rough on the skin but boast superior strength, absorbency, and abrasion resistance.
    Read more
    Prices from: $24.99
    Editor’s Choice
    Member's Mark Ultra Soft Facial Tissue
    Member's Mark Ultra Soft is a Sam's Club brand that was our number one pick and a top scorer in softness.
    Photo: Consumer Reports
    Member's Mark Ultra Soft
    Prices from: $13.98
    Product details
    Ply count: 3
    Softness: Top scorer
    Strength: Below average
    Absorbency: Top scorer
    Abrasion resistance: Below average

    Member’s Mark Ultra Soft is a Sam’s Club unscented and hypoallergenic brand. It’s a 3-ply tissue made without dyes, toxins, or irritants (according to the manufacturer) and scored the highest marks as one of our softest tissues in testing. Its softness ranked equally with competitors Kleenex Ultra Soft Hypoallergenic and Kirkland Signature Facial Tissue, but Member’s Mark scored much higher than the two brands in absorbency and tensile strength. Its tensile strength was slightly below-average, and when we rubbed this tissue against sanding paper to test its abrasion resistance, it also ranked somewhat below-average. When I opened my box of tissues and pulled one out, several tissues came out along with it, and a few ripped in the process. But there was no denying how soft it felt on my nose and face. 

    This brand’s overall quality and soft texture won us over. “Members Mark Ultra Soft is my pick,” Amézquita says. “It is a top scorer that felt soft on the nose and it was decent to very good across the board. At about 1.5 cents per tissue, it is priced reasonably.” This tissue pick comes in a pack of 12 colorful cube boxes with 80 tissues per box, for a total of 960 tissues.

    Runner-Up
    Great Value Ultra Soft Facial Tissue
    Not only was Walmart's Great Value Ultra Soft a cost-conscious pick, but it also stood out for softness and absorbency.
    Photo: Consumer Reports
    Great Value Ultra Soft
    Prices from: $1.78
    Product details
    Ply count: 3
    Softness: Above average
    Strength: Below average
    Absorbency: Above average
    Abrasion resistance: Below average

    If you don’t have a Sam’s Club membership, our runner-up facial tissue pick is Walmart’s Great Value Ultra Soft, a three-ply tissue that is among the lowest-priced tissues we tested. It had an overall above-average score and stood out most for its softness and absorbency. Although it wasn’t as soft as Member’s Mark Ultra Soft, Kirkland Signature Facial Tissue, or Kleenex Ultra Soft Hypoallergenic, I found it soft enough not to irritate my sensitive skin. I also found it easier than Member’s Mark to effortlessly remove tissue from its box.

    Each box contained 120 tissues. It also comes in packs of 12 with 80 tissues per cube (960 tissues) and packs of 24 with 56 tissues per box (1,344 tissues). The boxes have a colorful design that varies from box to box. 

    Honorable Mention
    Up&Up Soft Facial Tissue
    Up&Up Ultra Soft Facial Tissue is a Target brand that scored well in absorbency and strength.
    Photo: Consumer Reports
    Up&Up Ultra Soft Facial Tissue
    Prices from: $5.99
    Product details
    Ply count: 3
    Softness: Above average
    Strength: Below average
    Absorbency: Above average
    Abrasion resistance: Below average

    Up&Up Ultra Soft Facial Tissue is a three-ply tissue with a decent Overall Score. It scored above average in absorbency and softness and just slightly below average tensile strength, according to Amézquita, who also says that it is priced below the average at 1.8 cents per tissue. This Target brand claims its tissues are free of dyes or fragrances and the tissue boxes feature assorted colors and designs. It comes in rectangular or square boxes. The rectangle boxes come in packs of four or one with 110 tissues in each box (or 440 total tissues) while the square option comes in packs of six or four with 65 tissues per box (390 or 260 tissues, respectively). I found it to be abundantly soft and easy enough to remove from its box.

    Strong Eco-Friendly Tissues
    Caboo Tree Free Facial Tissue
    Caboo Tree Free Facial Tissue is an eco-friendly bamboo tissue that was a top scorer in strength, absorbency, and abrasion resistance, but could have been softer.
    Photo: Consumer Reports
    Caboo Tree Free Facial Tissue
    Prices from: $24.99
    Product details
    Ply count: 3
    Softness: Below average
    Strength: Top scorer
    Absorbency: Top scorer
    Abrasion resistance : Top scorer

    Caboo Facial Tissue is an eco-friendly tissue made from viscose from bamboo that was a top scorer in our tests for strength, absorbency, and abrasion resistance. This is an impressive feat, but there are two major caveats: It had the worst score for softness of all the tissues we tested and felt distinctly rougher on the nose. It was much stiffer in my hand than the Member’s Mark or Great Value facial tissues, with a texture that reminded me more of a flimsy dinner napkin than a soft tissue. Caboo is also the most expensive tissue on our list; to top things off, it was the most difficult to get the first tissue out of the box (subsequent tissues came out of the box just fine). 

    According to the manufacturer, Caboo tissues are made from sustainable bamboo and are free of toxins and lint. According to the Natural Resources Defense Council, when you buy bamboo, it’s important to ensure it’s from a sustainable source (certified by the Forest Stewardship Council) because it could otherwise come from areas that were deforested to grow bamboo. Caboo claims it is FSC-certified for both its product and packaging. The three-ply Caboo tissues arrived in four boxes with 120 sheets per box (480 total tissues).

    Other Facial Tissues We Tested

    The remaining six facial tissues we tested in our labs appear in order of how we ranked them. We based their Overall Score on softness, strength, absorbency, and abrasion resistance.

    Presto Ultra Soft Facial Tissue
    Presto Ultra-Soft is a three-ply facial tissue that was a top scorer in absorbency, but had low scores in every other category.
    Photo: Consumer Reports
    Presto Ultra-Soft
    Prices from: $4.93
    Product details
    Ply count: 3
    Softness: Below average
    Strength: Below average
    Absorbency: Top scorer
    Abrasion resistance: Below average

    Presto Ultra Soft is priced above average for an about-average performance compared with the price we paid for other tissues we tested. The only category in which it truly stood out was absorbency, but the three-ply tissue didn’t live up to its “ultra soft” name, nor was it as strong or resistant to abrasion as other tissues. When I pulled out a tissue from its box it slid out without effort, and felt soft in my hand. But after using one to blow my nose, it felt rougher on my skin than any of our top choices, with the exception of Caboo. It comes with four colorfully designed boxes, each of which contains 66 tissues for a total of 264 tissues.

    Kleenex Ultra Soft Hypoallergenic Facial Tissue
    Kleenex Ultra Soft Hypoallergenic facial tissues was a top scorer in softness, but scored below average in strength and abrasion resistance.
    Photo: Consumer Reports
    Kleenex Ultra Soft Hypoallergenic
    Prices from: $5.79
    Product details
    Ply count: 3
    Softness: Top scorer
    Strength: Below average
    Absorbency: Average
    Abrasion resistance: Below average

    Like everyone else, we expected more from the household name Kleenex. Its Ultra Soft Hypoallergenic tissues scored major softness points and received the highest marks possible in this testing category. It felt like a cloud in my hand and against my nose and was easier to remove from its box than the Member’s Mark tissues. However, they proved only average in absorbency and below average in strength and abrasion resistance. They had the lowest tensile strength of all the tissues we tested and were the most likely to fall apart when in use. 

    The three-ply tissues are priced below average. They come in a pack of three colorfully designed boxes with 120 tissues per box for a total of 360 tissues.

    Kleenex Anti-Viral Facial Tissue
    Kleenex Anti-Viral Facial Tissue did not score as highly as Kleenex Ultra Soft Hypoallergenic, but had above-average softness.
    Photo: Consumer Reports
    Kleenex Anti-Viral Facial Tissue
    Prices from: $44
    Product details
    Ply count: 3
    Softness: Above average
    Strength: Below average
    Absorbency: Below average
    Abrasion resistance: Below average

    The second facial tissue we tested by Kleenex did not score as well as the Ultra Soft Hypoallergenic. Kleenex Anti-Viral Facial Tissue was the three-ply tissue with the lowest Overall Score in our tests. It only ranked above average in softness and received below-average marks for strength, absorbency, and abrasion resistance. Even worse, it was priced above the average among the three-ply tissues evaluated, so you’re paying more for inferior quality. When I tried these tissues, I was able to pull them out of their box easily, and other tissues (including Kleenex Ultra Soft Hypoallergenic) felt softer.

    According to the brand, this tissue kills 99.9 percent of cold and flu viruses, though we could not test this claim. It comes in a package with 18 colorfully designed boxes, each containing 55 tissues for a total of 990 tissues.

    Kirkland Signature Facial Tissue
    Costco's Kirkland Signature Facial Tissue was the highest ranked two-ply tissue, but lacked strength, absorbency, and abrasion resistance.
    Photo: Consumer Reports
    Kirkland Signature Facial Tissue
    Prices from: $34.99
    Product details
    Ply count: 2
    Softness: Top scorer
    Strength: Below average
    Absorbency: Below average
    Abrasion resistance: Below average

    Costco’s Kirkland Signature Facial Tissue is the first of three two-ply tissues we tested and ranked, which means it is designed with two layers of paper instead of three. Within the two-ply category, it ranked the highest, but it’s still among the lowest overall performers in our tests. When rubbed against our noses and faces, we found this tissue incredibly soft, but below average in strength and abrasion resistance and our overall worst tissue for absorbency. According to Kirkland, this tissue is fragrance-free and fits most commercial dispensers. It comes in a 30-pack (in six diversely designed boxes) with 110 tissues per box, for a total of 3,300 tissues.

    Puffs Ultra Soft Non-Lotion Facial Tissue
    Puffs Ultra Soft is a two-ply facial tissue had good softness, but scored low in most categories.
    Photo: Consumer Reports
    Puffs Ultra Soft
    Prices from: $13.20
    Product details
    Ply count: 2
    Softness: Above average
    Strength: Below average
    Absorbency: Below average
    Abrasion resistance: Below average

    Puffs Ultra Soft Non-Lotion is another two-ply tissue at the bottom of the list. It has a good softness score and decent abrasion resistance (it scored just below average) but poor tensile strength and absorbency. This pick came in packs of 10 colorfully designed boxes with 56 tissues per box, for a total of 560 tissues.

    Scotties Everyday Comfort Facial Tissue
    The two-ply Scotties Everyday Comfort was our lowest scoring facial tissue with below-average scores in all categories.
    Photo: Consumer Reports
    Scotties Everyday Comfort
    Prices from: $20.30
    Product details
    Ply count: 2
    Softness: Below average
    Strength: Below average
    Absorbency: Below average
    Abrasion resistance: Below average

    Scotties Everyday Comfort was our overall worst performer. This two-ply tissue scored below the average in all categories and was the lowest in abrasion resistance. Also, it was the second highest in price. “Thin” was the word that came to my mind as I repeatedly pulled these tissues out of their box and used them. I felt like I needed to use two tissues for every Member’s Mark or Great Value tissue I used. On the bright side, it was the easiest when getting the first tissue out of the box—but you’re compromising on quality for that perk. According to the manufacturer, it is hypoallergenic with no added fragrances. It comes in four colorfully designed boxes with 92 tissues per box, for a total of 368 tissues.

    How CR Tested Facial Tissues

    Amézquita performed eight tests in CR’s lab, including three tests for tensile strength, one for absorbency, and one for abrasion resistance. He and another evaluator also recorded their impressions of its softness and how easy or difficult it was to remove tissue from its box. Our lab tests included: 

    Dry ball burst: We measured the peak compression force as a ball burst through the middle of the tissue. 

    Sharp object puncture: We measured the peak compression force as a sharp object pierced through a stack of three tissues.   

    Wet ball burst: After adding four drops of water to a stack of three tissues, we measured the peak compression force as a ball burst through them. 

    Absorbency: A section of tissue measuring 3 13/16x5 3/8 inches was placed on top of a bowl of water on a scale. After five seconds, the tissue was drained over the bowl for an additional five seconds and then removed. The weight lost on the scale is the absorbency score.  

    Ease of ripping: We tested the ease of ripping the tissues by attaching the sheets to the force gauge and setting it to record the maximum tension peak at their breakpoint. 

    Abrasion resistance: We rubbed tissue on sanding paper and checked for tearing and ripping with every pass.

    @consumerreports

    We put 10 facial tissues from brands like Kirkland, Kleenex, and Puffs to the test in our labs 🤧 Unlock the four best through the link in our bio. #tissue #hometok #coldseason #fluseason

    ♬ original sound - Consumer Reports

    Lisa Fogarty

    Lisa Fogarty is a senior multimedia content creator at Consumer Reports. She studied journalism at Columbia University and has written numerous health, parenting, fitness, and wellness articles for The New York Times, Psychology Today, Vogue, and NPR. Lisa is passionate about mental health and is a co-creator of The Hunger Trap Podcast, which focuses on eating disorders. In her spare time she surfs, plays the guitar, and kickboxes. Follow her on X: @lisacfogarty