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The 5 Best Shampoos, Evaluated and Reviewed

We put our hair through a 12-week boot camp to find the best shampoos for curly, fine, and color-treated tresses

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Woman shampooing her hair, Attitude, EvolvH, Rahua, Odele shampoos
Some of the shampoos we tested created better lathers than others.
Photos: Getty Images, Consumer Reports

Haircare matters. Shampoo (and its counterpart, conditioner) has a greater and more immediate effect on hair than any other personal care product has on whatever it’s supposed to target—at least, that’s what I’ve found in my three decades of using shampoo. 

More About Hair Care

Perhaps that has something to do with my hair type, which is fine and color-treated and prone to dryness and breakage, but then again, my skin is pale and sensitive and dry—qualities that open it up to sun damage, eczema and irritation, and cracks or flakes—and even then, it typically takes at least a week for a cleanser or moisturizer to have a significant impact on my face. 

We put this idea to the test by evaluating 19 shampoos, chosen by our editorial partner MadeSafe for having less harmful ingredients lists for human health and the environment, for a number of criteria, including how well it seemed to clean; how stripping or moisturizing it was; and how good, or bad, it smelled.

And I will tell you: Our hair paid the price. It’s been about a week since I tested my last shampoo and my hair is still parched, and I will need to get my hair re-glossed because the ocean of drying shampoos stripped the color right out. 

Best Everyday Essentials

Bar soaps, towels, toothbrushes, and other bath products are among the household basics that can make your days easier, more comfortable, and safer.

We did find a handful, however, that we would use again. They are hydrating, smell good, and cleanse without creating that squeak that indicates your hair no longer has a drop of moisture left in it. But we didn’t find any we absolutely adore, and none were a unanimous winner.

You’ll also find scores from SkinSafe, an organization that uses data from the Mayo Clinic to assess the number of allergens present in various beauty and personal care products. Read on to find which landed on our faves list—and which we’ll shove to the back of the closet, lest they bring up painful memories of parched strands we’d rather not relive.

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Meet Our Testers

Lisa Fogarty, Jodhaira Rodriguez, Angela Lashbrook
Our three testers have different hair types and varying haircare needs.

Lisa Fogarty, Jodhaira Rodriguez, Angela Lashbrook (Consumer Reports) Lisa Fogarty, Jodhaira Rodriguez, Angela Lashbrook (Consumer Reports)

Lisa Fogarty is a writer at Consumer Reports. Her hair is fine, wavy, and prone to frizz. Her scalp tends to get oily after a few days of not shampooing. 

Jodhaira Rodriguez is a writer and tester at CR. Her hair is a mix of 3B-2C curls and tends to be dry, and her scalp is dry and flaky. She washes her hair every three to four days, and less in the winter. 

I’m a writer at CR with fine, dry, color-treated hair (back to my natural dark brown after years of blonde highlights). I wash my hair twice a week. 

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Angela Lashbrook

Angela Lashbrook is a senior multimedia content creator at Consumer Reports. She has been with CR since 2021 and covers a wide range of topics, but she is particularly interested in anything health- or parenting-related. She lives with her husband, their son, and her dog, a Libra named Gordo.