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    Key Questions to Ask When Shopping for Over-the-Counter Hearing Aids

    How to navigate the OTC hearing aid marketplace, which is aimed at making hearing help more affordable and accessible

    detail of hand holding Concha Sol hearing aid over case with the other hearing aid
    OTC hearing aids can help address self-perceived mild to moderate hearing loss.
    Photo: Courtesy of Concha

    Thinking about trying out an over-the-counter hearing aid? They can be a great option for consumers who need hearing help but may have held off getting it due to difficulty accessing traditional hearing aids and their high cost. But you’ll want to do some research first. Consumers “really should look around and educate themselves and see what their options are,” advises Kim Cavitt, AuD, a hearing healthcare consultant.

    Here are three key questions to ask about OTC hearing aids before you buy one. You may also want to spend some time looking into ways of testing or evaluating your hearing at home, to figure out whether OTC hearing aids are right for you. CR members can also check our OTC hearing aid ratings and buying guide, which breaks down all the jargon you need to understand to make sense of different hearing aid options and features.

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    Which Is More Important to You: Full Customization or a Simpler Device?

    OTC hearing aids come in a few different flavors.

    Some are what’s called self-fitting, meaning that they’re designed for you to go through an initial setup process, generally via a connected smartphone, that programs the device to your specific level of hearing loss. The advantage is a more customized hearing aid. “What I think people will succeed best with are things that … put out a custom output based off of your hearing, because everybody has their own auditory fingerprint,” says Nicholas Reed, AuD, an adjunct associate professor in the department of otolaryngology-head and neck surgery at New York University’s Grossman School of Medicine.

    More on hearing aids

    Another advantage: self-fitting hearing aids have to be cleared by the FDA before they can be sold, so you have some extra assurance that they’re going to work as intended. Hearing aids that are not self-fitting (more on those below) do not need to be cleared before being sold.

    The downside of the self-fitting option is that some users might prefer a simpler device and find the self-fitting process challenging.

    Devices that are not self-fitting are likely to come with different preset programs instead—they’re often referred to as “preset” OTCs for this reason. The user can choose the preset that works best for them. That limits the amount that you can customize your hearing aid, yet it may be good enough for some users, especially if it simplifies the process. A 2021 study in the American Journal of Audiology found that devices programmed with a series of presets adequately fit the hearing needs of 68 percent of older adults with mild-to-moderate hearing loss

    Some presets do offer higher levels of customization within the different preset programs. A few companies will even program your hearing aids before they ship them to you, based on a hearing test you take online or the results of a clinical hearing test you send to them.

    What all this boils down to: when you’re considering a preset OTC hearing aid, read closely to find out how much it offers in terms of different presets and customization options.

    What’s the Return Policy?

    How long you have to return an OTC hearing aid is a key consideration, because it generally takes a couple of weeks to get used to a hearing aid and figure out whether it’s really working for you or not. So a solid return policy of a month or more should give you the time to thoroughly try out the product, but still send it back if it’s not working out. 

    Check the product’s warranty, too. When you can, try to pick devices with longer warranties. 

    What Customer Service and Support Does the Company Offer?

    One of the advantages of the traditional model of buying hearing aids through an audiologist is that you have an expert helping you figure out how to use your hearing aid. That level of support can make a big difference in how satisfied people feel with their hearing aid. 

    In one 2017 randomized controlled trial, people who got hearing aids through a traditional audiology route and through an OTC route ultimately had similar levels of benefit from the devices—but the audiology group expressed more satisfaction with their hearing aids. 

    Study author Larry Humes, PhD, a distinguished professor emeritus of speech, language, and hearing sciences at Indiana University, says the worst-case scenario in his mind would be if people who could benefit from an OTC hearing aid end up not using them, “not because the device isn’t good—it meets FDA guidelines, it’s a good-quality device—but all the extra support somebody needs in adjusting to hearing aids that normally could be provided through an audiologist, isn’t available.”

    That’s why it’s important to find out exactly what level of support you’ll have access to for the hearing aid you’re considering, including when that support will be available and what sorts of experts are providing it. 

    Plus: Consider Other Costs

    Increasingly, Cavitt says, audiologists are unbundling hearing consultation services from the actual cost of hearing aids. So if you find yourself with an OTC hearing aid you’re unable to figure out and you haven’t gotten adequate support from the company, you can always take the device in to have an audiologist help you with it.

    Just be prepared to pay for that service, Cavitt says. Call ahead to find out whether the provider will help with an OTC hearing aid, what you can expect to pay, and whether your insurance will help cover the cost. 


    Catherine Roberts

    Catherine Roberts is a health and science journalist at Consumer Reports. She has been at CR since 2016, covering infectious diseases, bugs and bug sprays, consumer medical devices like hearing aids and blood pressure monitors, health privacy, and more. As a civilian, her passions include bike rides, horror films and fiction, and research rabbit holes. Follow her on X: @catharob.