Best Early Black Friday Deals on TVs
Here's what's already on sale ahead of Black Friday, including soundbars and streaming devices, as well as TVs
When you shop through retailer links on our site, we may earn affiliate commissions. 100% of the fees we collect are used to support our nonprofit mission. Learn more.
With Black Friday fast approaching, it’s time to start thinking about your holiday shopping list. For many of us, TVs are top of mind this time of year, and for good reason. Black Friday is the best time to get a great deal on a new model, and some sales are already starting. That said, options are very limited so far, and prices aren’t yet as good as they get. So take this time to research your options and start planning what you want, so you’re ready to buy when deals improve ahead of the big shopping weekend.
Each year, Consumer Reports tests hundreds of TVs to help you find the best picture quality and performance for your budget. We also track the prices of all the TVs, soundbars, and streaming players that perform well in our tests. To determine whether something’s truly a good deal, we consider its cost over time, not just the original price. We also examine how well it performed in our lab tests—and in some cases, these models are very similar to those we’ve previously tested and rated highly.
Our experts will be monitoring the prices of all the top models we test to help you find the best discounts available during the whole holiday season. Bookmark our Deals hub for all the latest and greatest discounts.
75-Inch and Larger TVs
The Roku 75R6C7 is a 75-inch model in the company’s step-up Plus series, which are QLED TVs with Mini LED backlights, sandwiched between Roku’s top-tier Pro sets and its entry-level Select models. Like many other models in this price range, this set delivers satisfying picture quality but a less-than-compelling HDR performance. It supports Dolby Vision HDR, and Dolby Atmos sound. It was $30 less during Prime Day in July, so you might save a bit more if you wait until Black Friday, but that’s a nominal difference if you’re itching to get a new TV now.
The TCL 75QM8L is a top-tier model in the company’s 2026 TV lineup. It does very well overall in our tests. It’s one of the new Super Quantum Dot (SQD) models, which the company claims can produce brighter, more vibrant colors. The TV has a Mini LED backlight with local dimming, a 144Hz native refresh rate, and it uses the Google TV smart system.
The LG OLED77C6HUP is an upscale version of the regular C6 LG OLED TVs for 2026. The big difference is that the C6H-series model uses the same four-stack RGB tandem panels as LG’s premium G6 sets for increased brightness, though it’s available only in 77- and 83-inch screen sizes. This set aces all our picture quality and HDR tests, and in fact has better sound than the G6 TVs–though it lacks the G6’s sleek design. It has a maximum refresh rate of 165 Hz for PC gaming.
Hisense 85U6SF Pro
The Hisense 85U6SF Pro, also known as the Hisense U6 Pro, is a lower-priced 85-inch Mini LED TV for 2026. We didn’t test this screen size, but the 65-inch version does well in our tests for both picture quality and HDR, though sound is only decent. It has a Mini LED backlight with local dimming, a native 144Hz refresh rate, and it uses the Amazon Fire TV smart interface.
TCL 98Q51BG
We didn’t test this 98-inch set, but it’s a great price for a 2026 TV this size. It’s an entry-level QLED set that supports both Dolby Vision and HSR10+ HDR formats, as well as Dolby Atmos audio. It has a 144Hz refresh rate, and uses the Google TV smart system. Right now, we only see it at Walmart.
65- and 70-Inch TVs
The Samsung QN65LS03F is a 65-inch Neo QLED model in the company’s step-up Frame line, called The Frame Pro. It’s a lifestyle TV that lets you display artwork and photos when you’re not watching TV. It does well for overall picture quality in our tests, though its HDR performance is somewhat limited. Like all Neo QLED models, this TV uses quantum dots for color and has a Mini LED backlight, which can help improve blacks and contrast. Connections are made via a wireless One Connect box, and you can customize the set with optional magnetic bezels to match your décor.
Vizio VQD65X-10
We didn’t test this set from Vizio, which is now owned by Walmart, but Vizio models have typically done relatively well in our tests, though few models have been top-tier performers. It’s an entry-level 60Hz model priced well for a 65-inch TV. It has a full-array LED backlight and WiFi 6, and it supports both Dolby Vision and HDR10+ formats. It uses the new Vizio OS smart TV system, with built-in support for Apple AirPlay 2 and Google Cast for streaming from a smartphone.
The Samsung QN65S84H is a 2026 OLED TV that appears to be exclusive to Best Buy. It’s well-priced for its performance, with excellent overall picture quality and very good HDR performance. It includes most of Samsung’s TV features, including support for object-tracking sound, where audio moves in sync with on-screen objects, and Dolby Atmos immersive audio. The TV supports HDR10+, but not Dolby Vision HDR.
The Samsung QN65S90H, a 2026 OLED model, is among the best TVs you can buy. It earns our top scores for just about every attribute, including picture quality, HDR performance, and sound. Features include refresh rates up to 165Hz, dual-band WiFi 6E, and Samsung’s AI Vision, which uses AI to optimize the picture and sound and enable real-time subtitle translations for live broadcasts.
The TCL 65QM6K, the entry-level model in the company’s new Precision Dimming Series of step-up models with Mini LED backlights for 2025, does well for overall picture quality, but not as well in our evaluation of HDR performance. It uses the Google TV smart system with built-in Google Assistant. The price just dropped by closer to $50 at most retailers this week.
The 65-inch LG OLED65C5PUA, a 2025 set, is a top-notch TV, offering and excellent balance of price and performance. It was $ 1,200 during Prime Day in July, so waiting until Black Friday may yield bigger savings. Like other LG TVs, this set supports Dolby Vision HDR, but not HDR10+. In addition to compelling picture quality, it has above-average sound. The price just dropped at Best Buy.
55- and 58-Inch TVs
Part of Samsung’s 2025 Frame Pro series, the Samsung QN55LS03F is a 55-inch QLED TV equipped with a full-array LED backlight and local dimming. Like other Frame models, designed to display artwork and photos from Samsung’s art store when you’re not watching TV, it features a picture frame-like design, a matte screen for a print-like appearance, and minimal reflections. It comes with a slim wall mount that allows the TV to be placed flush against the wall. The price is about $100 cheaper this week at most retailers.
Hisense 55QD5SR
We didn’t test this 55-inch set, but other Hisense models in this range have done well for overall picture quality, though not as well for HDR performance. It’s a lower-priced QLED model that supports Dolby Vision HDR, though not HDR10+, and uses the Roku TV smart system with AirPlay and Apple Home compatibility.
The Samsung QN55S85F is the company’s entry-level QD-OLED TV from 2025, and it performs very well in our tests for both picture quality and HDR. It also has satisfying sound. Like other Samsung OLED TVs, it supports HDR10+ but not Dolby Vision HDR, and its Tizen smart TV platform includes both Bixby and Alexa voice assistants. The price just dropped by $100 at Amazon.
Soundbars
Anyone looking to save some space—or cut down on items to plug into their TV—should consider the Roku Streambar SE, a soundbar that includes a built-in Roku streaming player. Given its small footprint, it probably works best for smaller TVs, not that jumbo-sized set you’ve been eyeing. The price is a bit lower than it was last week,
Samsung HW-B650F
We didn’t test this 3.1-channel Samsung soundbar, a 2025 model, but other Samsung models in this range have performed well. It includes a dedicated center channel, which can help make dialogue a bit clearer, and it includes the company’s Q-Symphony feature, which lets you use both a Samsung TV’s speakers and the soundbar simultaneously.
Vizio SV410YW-10
We didn’t test this Vizio model, but it’s low-priced for a 4.1-channel Dolby Atmos/DTS: X soundbar that includes a pair of wireless rear speakers. Note that while it supports Dolby Atmos, it lacks upfiring drivers that can create a sense of height, and it doesn’t include a separate wireless subwoofer.
The Sony HT-B600, aka the Sony Bravia Theater Bar 6, is a midtier 3.1.2-channel Dolby Atmos/DTS:X system that offers very satisfying overall sound quality. It features a dedicated center-channel speaker along with a pair of upfiring drivers that create height and overhead sounds. When you pair the soundbar with certain Sony Bravia TVs, you can use a feature called Voice Zoom 3, which uses AI to enhance dialogue clarity and prominence.
The LG S60TR is a 5.1-channel soundbar from 2024. It’s a fairly basic model—it lacks Dolby Atmos support and an HDMI connection, for example—but it delivers decent overall sound quality. It comes with separate rear surround speakers and a wireless subwoofer. It has Bluetooth wireless connectivity for streaming audio from a portable device. Right now we only see it at Best Buy.
Streaming Devices
The Roku Streaming Stick Plus is the company’s entry-level 4K model. It supports HDR10+, but not Dolby Vision. It comes with a voice remote with TV power, volume, and mute buttons, plus shortcut buttons to access Netflix, Disney+, Apple TV, and Amazon Prime Video.
The Roku Ultra is the company’s most powerful 4K streaming player. It has a fast new quad-core processor, quick app launches, support for both Dolby Vision and HDR10+ HDR formats, and WiFi 6 wireless. Other features include an HDMI 2.1 connection to your TV, an Ethernet port for a wired connection, a lost-remote finder feature, and a wireless headphone mode that lets you pair with Bluetooth headphones.
Get discounts, product recommendations, and buying advice from the shopping experts at CR. Sign up for our ShopSmart newsletter.