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Best Early Black Friday Deals on TVs

Here's what's already on sale ahead of Black Friday, including soundbars and streaming devices, as well as TVs

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A living room with a TV mounted to the wall. Photo: Getty Images

With Black Friday fast approaching, it’s time to start thinking about your holiday shopping list. For many of us, TVs are top of mind this time of year, and for good reason. Black Friday is the best time to get a great deal on a new model, and some sales are already starting. That said, options are very limited so far, and prices aren’t yet as good as they get. So take this time to research your options and start planning what you want, so you’re ready to buy when deals improve ahead of the big shopping weekend.

Each year, Consumer Reports tests hundreds of TVs to help you find the best picture quality and performance for your budget. We also track the prices of all the TVs, soundbars, and streaming players that perform well in our tests. To determine whether something’s truly a good deal, we consider its cost over time, not just the original price. We also examine how well it performed in our lab tests—and in some cases, these models are very similar to those we’ve previously tested and rated highly.

Our experts will be monitoring the prices of all the top models we test to help you find the best discounts available during the whole holiday season. Bookmark our Deals hub for all the latest and greatest discounts.

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75-Inch and Larger TVs

The Roku 75R6C7 is a 75-inch model in the company’s step-up Plus series, which are QLED TVs with Mini LED backlights, sandwiched between Roku’s top-tier Pro sets and its entry-level Select models. Like many other models in this price range, this set delivers satisfying picture quality but a less-than-compelling HDR performance. It supports Dolby Vision HDR, and Dolby Atmos sound. It was $50 less during Prime Day in July, so you might save a bit more if you wait until Black Friday, but that’s a nominal difference if you’re itching to get a new TV now.

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65- and 70-Inch TVs

The Samsung QN65LS03F is a 65-inch Neo QLED model in the company’s step-up Frame line, called The Frame Pro. It’s a lifestyle TV that lets you display artwork and photos when you’re not watching TV. It does well for overall picture quality in our tests, though its HDR performance is somewhat limited. Like all Neo QLED models, this TV uses quantum dots for color and has a Mini LED backlight, which can help improve blacks and contrast. Connections are made via a wireless One Connect box, and you can customize the set with optional magnetic bezels to match your décor.

The TCL 65QM6K, the entry-level model in the company’s new Precision Dimming Series of step-up models with Mini LED backlights for 2025, does well for overall picture quality, but not as well in our evaluation of HDR performance. It uses the Google TV smart system with built-in Google Assistant.

The 65-inch LG OLED65C5PUA, a 2025 set, is a top-notch TV, offering and excellent balance of price and performance. It was $ 1,200 during Prime Day in July, so waiting until Black Friday may yield bigger savings. Like other LG TVs, this set supports Dolby Vision HDR, but not HDR10+. In addition to compelling picture quality, it has above-average sound.

55- and 58-Inch TVs

Part of Samsung’s 2025 Frame Pro series, the Samsung QN55LS03F is a 55-inch QLED TV equipped with a full-array LED backlight and local dimming. Like other Frame models, designed to display artwork and photos from Samsung’s art store when you’re not watching TV, it features a picture frame-like design, a matte screen for a print-like appearance, and minimal reflections. It comes with a slim wall mount that allows the TV to be placed flush against the wall.

The Samsung QN55S85F is the company’s entry-level QD-OLED TV from 2025, and it performs very well in our tests for both picture quality and HDR. It also has satisfying sound. Like other Samsung OLED TVs, it supports HDR10+ but not Dolby Vision HDR, and its Tizen smart TV platform includes both Bixby and Alexa voice assistants.

Soundbars

Anyone looking to save some space—or cut down on items to plug into their TV—should consider the Roku Streambar SE, a soundbar that includes a built-in Roku streaming player. Given its small footprint, it probably works best for smaller TVs, not that jumbo-sized set you’ve been eyeing.

Streaming Devices

The Amazon Fire TV Cube is on sale right now, but we’ve seen it dip as low as $95 during bigger sales, so wait until Black Friday to save more. This is a mashup of an Amazon Echo and a 4K Fire TV streamer. Its universal remote control capabilities let you control a host of other compatible A/V gear, including TVs, soundbars, receivers, and even some cable and satellite boxes. New features include HDMI 2.1 connections—one input and one output—for controlling other devices using your voice. (One cool trick is that the Cube will also upscale any content from a source connected to its HDMI input.) Other features include support for WiFi 6E, support for both Dolby Vision and HDR10+ HDR, and an Off button that disconnects the microphones if you don’t want the device in an always-listening mode.

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James K. Willcox

James K. Willcox leads Consumer Reports’ coverage of TVs, streaming media services and devices, broadband internet service, and the digital divide. He's also a homeowner covering several home improvement categories, including power washers and decking. A veteran journalist, Willcox has written for Business Week, Cargo, Maxim, Men’s Journal, Popular Science, Rolling Stone, Sound & Vision, and others. At home, he’s often bent over his workbench building guitars or cranking out music on his 7.2-channel home theater sound system.

Samantha B. Gordon

Samantha B. Gordon is the senior deals editor at Consumer Reports. She has been covering the online marketplace for CR since 2019, helping readers save money and find the best prices on high-quality products. Previously, Samantha was the managing editor of the e-commerce team at Reviewed. In her free time, Samantha can be found crafting and playing her guitar. Follow her on X: @sam_the_editor.