Yonkers, NY -- Consumer Reports (CR), the nonprofit organization committed to creating a fair, safe, transparent marketplace for consumers, today announced the hire of Lauren Stanich as Chief Marketing Officer. Stanich will be a key member of CR’s leadership team, responsible for leading marketing strategies across all platforms as CR continues to build new products, services and tools that help consumers better navigate and shape the marketplace in their favor.
Consumers’ needs and behaviors are evolving. We need to be where people are when they need us - whether they are buying a car or washing machine or fighting the hidden fees lurking in their cable bill.
Leonora Wiener
“Consumers’ needs and behaviors are evolving. We need to be where people are when they need us - whether they are buying a car or washing machine or fighting the hidden fees lurking in their cable bill,” said Leonora Wiener, Senior Vice President and Chief Operating Officer at Consumer Reports. “Lauren’s exceptional marketing expertise and impressive track record attracting and engaging new audiences will help CR to expand our reach, grow our revenue and amplify our impact."
Lauren’s exceptional marketing expertise and impressive track record attracting and engaging new audiences will help CR to expand our reach, grow our revenue and amplify our impact.
Leonora Wiener
Stanich comes to CR with a strong background in digital, e-commerce, catalog, publishing and direct marketing. Most recently, she served as President and CEO of Swirled Inc, a digital start-up that creates lifestyle content for millennial women. Previously, she ran the consumer health business at Everyday Health, where she led the company’s consumer health digital and mobile product development, premium services, and wellness solutions business. She also held leadership positions at Meredith and Martha Stewart Omnimedia.
I am thrilled to join Consumer Reports and connect people with the important role CR plays in their lives.
Lauren Stanich
“I am thrilled to join Consumer Reports and connect people with the important role CR plays in their lives,” said Stanich. “I look forward to helping CR develop new offerings and elevate its purpose.”
She earned her BA in Economics and European History from the University of Pennsylvania and her MBA from Columbia University.
Consumer Reports is a nonprofit
membership organization that works side by side with consumers to
create a fairer, safer, and healthier world. For 80 years, CR has provided evidence-based product
testing and ratings, rigorous research, hard-hitting investigative journalism, public education,
and steadfast policy action on behalf of consumers’ interests. Unconstrained by advertising or
other commercial influences, CR has exposed landmark public health and safety issues and strives
to be a catalyst for pro-consumer changes in the marketplace. From championing responsible auto
safety standards, to winning food and water protections, to enhancing healthcare quality, to
fighting back against predatory lenders in the financial markets, Consumer Reports has always
been on the front lines, raising the voices of consumers.
© 2019 Consumer Reports. The material above is intended for legitimate news entities only; it may
not be used for advertising or promotional purposes. Consumer Reports® is an expert, independent,
nonprofit organization whose mission is to work side by side with consumers to create a fairer,
safer, and healthier world. We accept no advertising and pay for all the products we test. We are
not beholden to any commercial interest. Our income is derived from the sale of Consumer Reports®
magazine, ConsumerReports.org® and our other publications and information products, services, fees,
and noncommercial contributions and grants. Our Ratings and reports are intended solely for the use
of our readers. Neither the Ratings nor the reports may be used in advertising or for any other
commercial purpose without our prior written permission. Consumer Reports will take all steps open
to it to prevent unauthorized commercial use of its content and trademarks.
Consumer Reports is a nonprofit
membership organization that works side by side with consumers to
create a fairer, safer, and healthier world. For 80 years, CR has provided evidence-based product
testing and ratings, rigorous research, hard-hitting investigative journalism, public education,
and steadfast policy action on behalf of consumers’ interests. Unconstrained by advertising or
other commercial influences, CR has exposed landmark public health and safety issues and strives
to be a catalyst for pro-consumer changes in the marketplace. From championing responsible auto
safety standards, to winning food and water protections, to enhancing healthcare quality, to
fighting back against predatory lenders in the financial markets, Consumer Reports has always
been on the front lines, raising the voices of consumers.
© 2019 Consumer Reports. The material above is intended for legitimate news entities only; it may
not be used for advertising or promotional purposes. Consumer Reports® is an expert, independent,
nonprofit organization whose mission is to work side by side with consumers to create a fairer,
safer, and healthier world. We accept no advertising and pay for all the products we test. We are
not beholden to any commercial interest. Our income is derived from the sale of Consumer Reports®
magazine, ConsumerReports.org® and our other publications and information products, services, fees,
and noncommercial contributions and grants. Our Ratings and reports are intended solely for the use
of our readers. Neither the Ratings nor the reports may be used in advertising or for any other
commercial purpose without our prior written permission. Consumer Reports will take all steps open
to it to prevent unauthorized commercial use of its content and trademarks.
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