What to Know About Wayfair's Way Day 2024 Sale

Wayfair says almost everything on the site will be on sale during Way Day, with discounts of up to 80 percent and prices that the retailer claims are the lowest of the year. Shipping on all Way Day orders is always free as well. It’s important to know that the size of the discounts is based on the original retail price that Wayfair lists, though most products are already labeled as discounted, so the actual savings may be closer to 5 to 20 percent off what you see regularly. Read more about how this affects you as a shopper in the next section.

While Wayfair may be best known for selling furniture and home décor—especially from its own brands AllModern, Birch Lane, and Joss & Main—the online marketplace tends to have a broader selection of products. This means Way Day is also a great time to score discounts on large appliances, grills, small kitchen tools, coffee makers, mattresses, vacuums, and more. There are typically deals in almost every category, including on popular brands like KitchenAid, Cuisinart, Dyson, and Sealy.

A majority of Way Day discounts should last the duration of the event. In addition to these price cuts, Wayfair will also have flash deals that last anywhere from a few hours to a full day, with new offers cropping up every hour. These sales tend to represent the best savings compared with everyday prices.

It can be hard to tell whether a Way Day price is lower than the usual Wayfair price because many of the site’s products always appear to be discounted (which basically means those “sale” prices are just the regular price). But there are two easy ways to find out how good a deal really is: Research Wayfair’s prices ahead of time and compare prices with other retailers.

Shopping online, especially for furniture and décor, can be tough because you can’t see the items in person. And while it’s nice to save on, say, a new couch, returning a large, bulky item can be a real hassle. So it’s especially important to do your research first to avoid buyer’s remorse.

Though Consumer Reports doesn’t test individual pieces of furniture, you can check our ratings of 17 online furniture stores based on CR member feedback about their experiences shopping online. Wayfair ranks toward the middle of the ratings, earning a good score for quality and showing up strong for on-time delivery and returns.

You may be able to find professional reviews of Wayfair brands, if not the specific pieces you’re considering. Customer reviews can be useful as well. They may help you get a better idea of quality, ease of assembly, potential shipping issues, and even the accuracy of colors listed on the site, especially if they include a photo of the item in the review.

Because reviews from individual shoppers are subjective, read as many as you can and look for similarities. If only one or two people mention that their new chair arrived damaged, it may be a rare problem. But if a dozen reviews indicate the same issue, it may be a sign to keep searching for a higher-quality item.