Facebook to Limit How Advertisers Can Target Teens
Marketers won’t be able to show ads based on interests and online activity to those under 18
In a few weeks, advertisers will no longer be able to use Facebook, Instagram, or Messenger to show ads to teens based specifically on their interests and online activity.
A pair of experiments earlier this year found that Facebook allowed advertisers to publish alcohol, drug, and weight loss-themed ads and target them specifically at teens that Facebook had determined were interested in those topics.
Facebook said Tuesday that interest categories won’t be made available to advertisers anymore, as long as they’re targeting users under 18.