The Ford EcoSport will join the subcompact crossover movement in early 2018, bringing familiar brand styling, an oddly generic name, and Millennial-targeting connectivity.

This Honda HR-V and Mazda CX-3 competitor will offer a choice of engines: A 1.0-liter turbocharged three-cylinder and 2.0-liter four-cylinder. Each engine will be paired with a six-speed automatic transmission, and the larger-displacement engine comes with all-wheel drive as standard equipment. Fuel economy will be assisted by automatic start/stop on both.

Performance figures haven’t been released, but the Ford Fiesta delivers 123 hp from its 1.0-liter turbo, and it returns 35 mpg overall in our tests.

(Story updated with video from the 2017 Detroit auto show.)

2018 Ford EcoSport SUV front driving

The EcoSport will feature Ford’s Sync 3 infotainment system with an eight-inch screen that stands like a tablet atop the center dash. Like a phone, the touch screen can be operated with pinch and zoom motions. It will include Android Auto and Apple CarPlay phone integration, along with an assortment of power points and USB ports. A 110-volt outlet will be offered to charge additional gadgets. Using a mobile app, owners will be able to view information such as fuel level and odometer reading, as well as start, lock, and locate the vehicle. An uplevel audio system choice will be offered from B&O Play, a division of famed Bang & Olufsen.

Creature comforts will be aided by available automatic climate control, heated seats, heated steering wheel, moonroof, and push-button start.

2018 Ford EcoSport SUV interior

Ford says blind-spot warning will be available, though it is not clear what other advanced safety features would be offered.

The EcoSport will be offered in four trims: S, SE, SES, and Titanium. The SES is the sporty variant, with a performance-tuned suspension and steering, and abundant styling embellishments.

Curiously, the EcoSport uses a side-hinge gate, rather than a liftgate—the traditional means of opening a rear hatch. Toyota gave up on this configuration when redesigning the current RAV4, adjusting to the convention used by competitors. It would seem the EcoSport would be particularly well-suited for urban dwellers seeking a versatile, easy-to-park car, but the space needed to open a side-hinged gate can present challenges when parked curbside.

If thought of as a raised-roof interpretation of the Fiesta, that points to the potential for a substantial-feeling subcompact with agile handling, commendable ride, and rather quiet for the class. This could help distinguish the EcoSport among its diminutive competitors, which often feel like starter cars and provide a tiring din of road noise.

2018 Ford EcoSport SUV rear