Best Black Friday TV Deals You Can Already Get

The TCL 75QM6K is $100 more than the best price we’ve seen in the past few months, so add it to your watchlist and keep an eye out for a lower price closer to Black Friday. This TV is part of TCL’s entry-level QM series of 2025 TVs that use Mini LED backlights, and it offers very good overall picture quality but only so-so HDR performance. It has a fairly wide viewing angle for an LCD/LED-based set. Like other QM-series models for 2025, it utilizes the Google TV smart platform with Google Assistant built in. Though it has a Mini LED backlight with local dimming, it has fewer dimmable zones than the step-up QM-series models. The price at several retailers has dropped by $200.

The 75-inch Roku 75R8C5, one of the company’s new 2025 Pro-series models, does well in all aspects, including picture quality, HDR performance, and sound. Like its predecessor, it has a Mini LED backlight. It supports both Dolby Vision and HDR10+ HDR formats, as well as Dolby Atmos audio. This is a good deal for a fine-performing TV.

The Hisense 75 U8QG is a higher-end 2025 4K ULED set, positioned just below the flagship Hisense U9QG model. It performed very well in our picture quality tests and offers great high dynamic range performance. (It supports both Dolby Vision and HDR10+ HDR formats.) It has a lot of features, including a Mini LED backlight with local dimming, a 165Hz native refresh rate, and support for Dolby Atmos audio. The 4.1.2-channel speaker system delivers great sound. The set utilizes the Google TV smart system, featuring a built-in Google Assistant. It’s a bit cheaper this week than it was last week.

We didn’t test the Samsung QN77S84FAEXZA, the larger sibling to the 65-inch Samsung QN77S84FA, which is also listed here. But we expect it to perform similarly, with top-notch picture quality and very good HDR performance. It appears to be a model found mainly at Best Buy; however, at Costco, the model is listed as the Samsung QN77S84FD, and it’s available for the same sale price. It has most of Samsung’s TV features, including support for object-tracking sound and Dolby Atmos immersive audio.

The 77-inch OLED77C5PUA is LG’s midtier OLED TV for 2025, and it’s among the best sets you can buy, with great picture quality, high dynamic range, and sound. It features numerous gaming capabilities, including a 144Hz refresh rate. But note that most retailers have been selling it for about $2,700 in recent weeks, not $3,700.

A 98-inch 4K smart TV for less than $1,000? That’s the deal at Best Buy and Walmart for this jumbo-sized TCL set. This model is a QLED TV with a native 120Hz refresh rate (and up to a 144Hz variable refresh rate for gaming). It supports both Dolby Vision and HDR10+ HDR, as well as Dolby Atmos audio, but it lacks a Mini LED backlight and a local dimming feature found in some TCL step-up models. It utilizes the Google TV smart system with Google Assistant built in. We didn’t test this model, but other 6-series TCL sets from this year have performed well in terms of overall picture quality, although not quite as well for HDR.

We didn’t test this 100-inch set, but we did test the 75-inch 75U75QG in the same series, and it excelled in all areas of picture quality, including HDR. It’s a midtier model in Hisense’s 2025 ULED TV lineup that supports both Dolby Vision, HDR10+ HDR formats, and DTS audio formats. It has a 2.1.2 multi-channel surround sound system with a built-in subwoofer and two up-firing speakers meant to project sound above you. Unlike Hisense’s less-expensive 100-inch sets, this model features a Mini LED backlight and a native 165Hz refresh rate.

The LG 65QNED70AUA is from LG’s mid-tier QNED models, positioned above the more basic LED models. This set delivers satisfying picture quality, but lacks the peak brightness to deliver a compelling HDR experience. It also lacks some features, including local dimming or Mini LED backlights, found in pricier step-up models.

We didn’t test this 70-inch 4K smart TV from Samsung, a fairly basic “Crystal UHD” set for 2025. However, we did test its 50-inch sibling, the Samsung UN50U7900F, and it performed well in terms of overall picture quality; however, it was unable to deliver a decent HDR experience. (Samsung sets support HDR10+, but not Dolby Vision.) Currently, Best Buy offers the lowest price.

The Samsung QN65Q8F, a 65-inch midtier model in Samsung’s 2025 QD-OLED lineup, is among the best sets you can buy, with impressive overall picture quality, top-notch high dynamic range, and great sound. (Samsung TVs support HDR10+ and Dolby Atmos sound, but not Dolby Vision HDR.) This set supports a maximum 4K 144Hz refresh rate, as well as Auto Low Latency Mode and variable refresh rate.

The Roku 65R8C5 is part of the company’s flagship Pro-series QLED TVs in 2025, positioned above the Plus models in the company’s lineup. We didn’t test this model, but we did test the 75-inch version (also listed), and it has very good overall picture quality and performs equally well for HDR. It also has very good sound and a wider-than-average viewing angle for an LCD-based set. Pro-series sets offer more features than other models, including Mini LED backlights, which can enhance contrast and black levels. They also support Dolby Vision IQ HDR and Dolby Atmos sound.

The LG 65QNED90TUA, a higher-end model in the 2024 QNED lineup featuring Mini LED backlights, delivers very good overall picture quality and a satisfying, if not top-notch, HDR experience. (LG TVs support Dolby Vision but not the HDR10+ HDR format.) The model has a fairly wide viewing angle for an LCD set, and the sound is very good. It utilizes LG’s own webOS smart TV system, featuring Amazon Alexa and its own ThinQ virtual assistants built in. The price just jumped by $50 at Walmart,

The Sony XR-65X90L is a midtier model from 2023 that’s available at this price at a few retailers. It lacks the Mini LED backlight found in the model above, but does have a full-array backlight with local dimming. It performed well in our tests, with a very good overall picture quality and excellent HDR capabilities. It also has very good sound and an ATSC 3.0 tuner for receiving "Next-Gen TV" over-the-air broadcasts. Like other Sony sets, it uses the Google TV smart system. The Sony XR-65X90CL is similar but is sold via warehouse clubs. Walmart no longer lists it as a sale price, so it won’t increase in price again—it may become cheaper for Black Friday, however.

The Samsung QN65S84FA is a 2025 OLED TV that appears to be exclusive to Best Buy. It’s well-priced for its performance, with impressive overall picture quality and very good HDR. Another plus is its above-average sound. It includes most of Samsung’s TV features, including support for object-tracking sound and Dolby Atmos immersive audio. The price just dropped $50 off an already good deal.

Situated in the sweet spot of LG’s 2025 OLED TV lineup, the OLED65C5PUA offers a nice balance of price and performance, with top-notch marks for all key picture quality and sound attributes. Unlike the flagship G5-series sets, which utilize a new "four-stack" OLED technology to enhance brightness, the C5 features a WOLED panel but still achieves sufficient brightness to excel with high dynamic range. The model features numerous gaming capabilities, including a 144Hz variable refresh rate.

This 55-inch Hisense smart TV, a new model for 2025, is an entry-level QLED set that nonetheless delivers a satisfying picture, although it lacks the brightness to provide a compelling HDR experience. (The TV supports Dolby Vision and HDR10+ HDR, plus Dolby Atmos audio.) It also lacks some features, such as local dimming, found in step-up models. Sound quality isn’t great, so you may want to consider adding a soundbar. It utilizes the Amazon Fire TV smart system with Alexa built in. The price is now $30 cheaper than last week.

We didn’t test this model. However, we did test a similar Insignia NS-55F301NA25 set, and it performed well in terms of overall picture quality, although it wasn’t able to produce a compelling HDR experience. It also had very good sound. This model, offered at a very attractive price for a set this size, utilizes the Amazon Fire TV smart platform, featuring the Alexa voice assistant

This is a 55-inch QLED set from Insignia, Best Buy’s house brand. We didn’t test this model, but in general, Insignia TVs have done fairly well in our tests for overall picture quality, and not as good for HDR. This set supports both Dolby Vision HDR and Dolby Atmos sound, and utilizes the Amazon Fire TV smart system, featuring Amazon Alexa built in. The price at both retailers just dropped by $20.

This 55-inch 4K Amazon Fire TV, part of the company’s step-up Omni series, performs well in terms of overall picture quality, although it falls short in terms of HDR performance. (It supports both Dolby Vision and HDR10+ HDR formats.) Like the other Amazon Omni set above, its main drawbacks are limited peak brightness and the absence of a local dimming feature to enhance blacks and contrast. The price recently dropped by about $60.

This 55-inch 4K TV is from Amazon’s step-up Omni series for 2024. It performs well in terms of overall picture quality, but not as well in high dynamic range. It does have a wider-than-average viewing angle for an LCD set. It’s a QLED model with a Mini LED backlight, which can help boost contrast and improve black levels. It supports Dolby Vision HDR and HDR10+ HDR and a 144Hz variable refresh rate for gaming.

Part of Samsung’s 2025 Frame Pro series, the Samsung QN55LS03F is a 55-inch QLED TV equipped with a full-array LED backlight and local dimming. It has satisfying picture quality, but it wasn’t quite as good for HDR. Like other Frame models, designed to display artwork and photos from Samsung’s art store when you’re not watching TV, it features a picture frame-like design, a matte screen for a print-like appearance, and minimal reflections. It comes with a slim wall mount that allows the TV to be placed flush against the wall. The price is now approximately $100 cheaper than it was last week.

This 55-inch OLED TV from Samsung is CR Recommended, and it’s currently available at a significant discount at several retailers. It’s an excellent choice for a set of this size, boasting very good color accuracy, superior deep black levels, excellent 4K UHD picture quality, effective HDR performance, and a wide viewing angle. It received fantastic scores in all our lab tests, excelling in most areas. The price is now approximately $30 less than it was last week.

The Samsung UN50U7900F, a fairly basic 50-inch  “Crystal UHD” set for 2025, did well in our tests except for HDR performance. (Samsung sets support HDR10+, but not Dolby Vision.) Currently, we’re seeing the set at this price at several retailers.

Anyone looking for a small, budget-priced TV for a bedroom or office might consider this 32-inch Full HD set from Insignia, Best Buy’s house brand. Even better, it’s a smart TV that utilizes the Amazon Fire TV smart platform, with Alexa’s voice-powered digital assistant baked in. Otherwise, it’s a fairly basic set.

We didn’t test this 50-inch 4K QLED smart TV from Vizio, a brand now owned by Walmart. Although it’s a 60 Hz set, it has a decent number of features, including WiFi 6 for streaming and support for Dolby Vision HDR

For something a bit different, Skyworth is taking 30 percent off the usual price of its 24-inch outdoor portable TV. It’s a 1080 model, and features the Google TV smart system, with Google Assistant and Chromecast built in. It’s battery-powered, with a claimed 3-hour run time, and includes an AC adapter, remote control, an external ATSC tuner for over-the-air TV viewing, and a protective weatherproof carrying case. Other features include an HDMI input, a USB port, and both WiFi and Bluetooth.

We didn’t test the 2025 entry-level LG OLED48B5PUA, but we did test its predecessor, the LG OLED48B5PUA, and expect this model to perform similarly. That set offers great overall picture quality, though its HDR performance lags that of the higher-tier C5 and G5 sets. It also has very good sound. The price on this set has been fluctuating between $550 and $600.

Is it a streaming player that’s also a speaker, or a soundbar that also streams? It doesn’t really matter, but the Roku Streambar SE is a combo streamer/soundbar that can save space while reducing gear clutter. This soundbar includes a built-in 4K Roku streaming player and includes a Bluetooth headphone mode for private listening. Given its small footprint, it probably works best for smaller TVs, rather than the jumbo-sized set you’ve been eyeing. This soundbar has been as low as $69 in recent weeks, so its price could drop again closer to Black Friday.

We didn’t test the Amazon Fire TV Soundbar (B0C4BZ28PG), but it’s a fairly basic, low-cost model at a very nice price (it was $10 less during Amazon’s Prime Big Deal Days at the beginning of the month). As a 2.0-channel system, it features a single bar with stereo speakers and no separate subwoofer. It supports DTS Virtual: X, which attempts to create a more immersive experience using just the two speakers in the main enclosure. The model offers Bluetooth audio for streaming music from a smartphone. The price just dropped about $20.

The Samsung HW-B650 is a 3.1-channel system, featuring both a center-channel speaker in the main enclosure to enhance dialogue from the TV and a wireless subwoofer. It can be expanded to true surround sound by purchasing an optional rear-speaker kit. We didn’t test this model, but we did test the Samsung HW-B550 soundbar—a model below it that lacks the center-channel speaker—and it has decent overall sound quality. It’s an older model, and Best Buy currently offers the best price.

The Sony HT-S2000 is an all-in-one 3.0-channel soundbar for 2023 that offers decent overall sound quality, making it a suitable choice for less finicky listeners who will likely find it works well for both music and movie soundtracks. It includes a dedicated center-channel speaker for reproducing dialog, and it supports Dolby Atmos and DTS:X immersive audio. It’s becoming increasingly difficult to find, and Amazon currently offers the best price.

Despite its relatively small size, the Sonos Beam (Gen 2) is a 5.0-channel model with numerous features, and it’s priced several hundred dollars below the company’s Arc soundbar, which is also highly recommended (see below). The newer Sonos Beam has more processing power than its predecessor, along with support for HDMI eARC. It also supports Dolby Atmos immersive audio, though it lacks upfiring drivers. This model has been selling for approximately $100 more at several retailers; however, we expect many to match this price.

This Vizio Elevate SE is a 5.1.2-channel model that supports Dolby Atmos and DTS: X immersive sound. It delivers decent overall sound quality, not quite as good as some earlier Elevate models we’ve tested. Like the other Elevate models we’ve tested, its front enclosure’s speakers will automatically rotate upward when Atmos sound is detected, directing sound up and off the ceiling to create an overhead height effect. It also comes with a separate wireless subwoofer and rear surround speakers. However, this model does not come with a remote control; instead, you use a Vizio app on your phone or tablet, or a Vizio TV remote that can control the soundbar. Best Buy had it for $118 as a clearance sale, but it sold out.

The Bose Smart Soundbar is a Dolby Atmos model that delivers decent overall sound, making it suitable for both music and movie soundtrack playback for more casual listeners. It’s a full-featured, 3.0.2 nonsurround model that can be expanded into a full 5.1.2-channel surround system. It can also be used as part of a multi-room WiFi audio system. It features Amazon Alexa built-in and works with Google Assistant (via the Google Home app on a mobile device and/or an optional Google smart speaker). It also has Bluetooth wireless connectivity for streaming audio from a portable device.

The Sony Bravia Theater Bar 6 is a 3.1.2-channel soundbar that delivers satisfying sound, so it’s a good choice for both movies and music. This model supports both Dolby Atmos and DTS:X immersive sound, and the main enclosure has upfiring drivers for height sounds. The soundbar features Bluetooth wireless connectivity, allowing you to stream audio from portable devices.

This full-featured Dolby Atmos soundbar speaker from Sonos, an all-in-one model that doesn’t require a separate subwoofer, is among the top models in our ratings, with very good overall sound quality. It should provide satisfying sound even for more critical listeners for both music and movie/TV soundtracks. The soundbar features a total of 11 drivers, including one on each end, as well as two upfiring drivers positioned at the top for Dolby Atmos audio. This model can be configured as part of a full surround-sound system when paired with a Sonos subwoofer and rear Sonos speakers, and/or as part of a multiroom system. It features Amazon Alexa and Google Assistant built in for responding to voice commands, and it’s also compatible with Apple AirPlay. However, like some other Sonos models, it lacks Bluetooth wireless audio capabilities. The price just dropped by $100 at Best Buy.

This 5.1.2-channel Dolby Atmos/DTS:X soundbar system is only available at Best Buy. We didn’t test this model, but similar Samsung soundbars in this price range have done well in our ratings. This model supports wireless Dolby Atmos and features Samsung’s Q Symphony, which allows you to use both the speakers in a Samsung TV and the soundbar simultaneously. This model features built-in sensors that detect whether the soundbar is placed flat on a table or wall-mounted and automatically adjusts the sound accordingly.

The Sonos Arc Ultra, the company’s new flagship soundbar, is among the top soundbars in our ratings. The company calls it a 9.1.4-channel all-in-one model — up from the 5.0.2-channel setup in the original Arc — ut, like that system, it lacks rear speakers. However, you can add Sonos rear speakers and a separate subwoofer to create a true multi-channel surround sound system. This model delivers very good overall sound quality and a decent number of features, including support for Dolby Atmos (but not DTS:X) spatial audio.

We didn’t test this model, a 2024 flagship soundbar. It’s a 9.1.5-channel model, with a unique upfiring center-channel speaker, which the company says can make voices clearer. (It has a total of five upfiring speakers.) This model supports both Dolby Atmos and DTS:X immersive audio, and comes with a wireless subwoofer and rear satellite speakers. It features LG’s Wowcast technology, which enables a wireless connection between the soundbar and an LG TV. The price just dropped by $100 at all retailers.

We didn’t test this 11.1.4-channel soundbar system from Samsung, which has been on sale for around $1,000 for some time. However, based on the models we have tested that are lower in the company’s lineup, we expect it to deliver great sound. It supports both Dolby Atmos and DTS: X immersive audio formats, and both the main enclosure and rear satellite speakers include upfiring drivers for Atmos sound. (This model supports wireless Atmos audio.) It also has 11 front-firing speakers, and a separate wireless subwoofer is built in.

We didn’t test this premium 9.1.4-channel Dolby Atmos soundbar from Samsung, which is only available at Best Buy and in the Samsung store on Amazon, but based on our experience with higher-end Samsung soundbars, we expect it to deliver very satisfying sound. This system features upfiring drivers in both the main enclosure and the rear satellite speakers, along with a separate wireless subwoofer. It supports wireless Dolby Atmos immersive audio. It’s loaded with features, including Active Voice Amplifier, which analyzes background noise in your room and programs, and automatically enhances voices in the scene so you can hear dialogue more clearly.

We haven’t tested the Amazon Fire TV Stick 4K Plus, a new model that features AI search and WiFi 6 streaming capabilities. But it is essentially the same as the Amazon Fire TV Stick 4K, which did well in our tests. It supports Dolby Atmos audio, as well as the HDR10, HLG, Dolby Vision, and HDR10+ HDR formats.

Among the improvements in the updated Amazon Fire TV Stick 4K is a faster processor, which the company says makes it nearly 30 percent more powerful than its predecessor. The model, which was $5 less during the last big sale, also features WiFi 6 wireless technology and support for Dolby Atmos audio, as well as the HDR10, HLG, Dolby Vision, and HDR10+ formats. The company says the generative AI can make searching for content easier by allowing users to ask more nuanced questions in a conversational way. The price just dropped by $5.

This latest stick-style streaming player from Amazon—the Fire TV Stick 4K Max—is among the company’s fastest, thanks to a more powerful processor; apps launch quicker than on earlier models. The player supports the WiFi 6 wireless standard and includes support for both Dolby Vision and HDR10+ formats, as well as Dolby Atmos audio.

The Amazon Fire TV Cube is a mashup of an Amazon Echo and a 4K Fire TV streamer. Its universal remote control capabilities let you control a host of other compatible A/V gear, including TVs, soundbars, receivers, and even some cable and satellite boxes. New features include HDMI 2.1 connections—one input and one output—for controlling other devices using your voice. (One cool trick is that the Cube will also upscale any content from a source connected to its HDMI input.) Other features include support for WiFi 6E, support for both Dolby Vision and HDR10+ HDR, and an Off button that disconnects the microphones if you don’t want the device in an always-listening mode. This is the lowest price we’ve seen, about $10 lower than its usual deal price.

Roku’s newest 4K streaming player is the Streaming Stick Plus, a compact model that plugs into your TV’s HDMI input and gets power from the TV’s USB port. Unlike the pricier Roku Streaming Stick 4K, this model doesn’t support Dolby Vision HDR or Atmos audio, but it does support HDR10+. It utilizes Roku’s latest version of its simple, easy-to-navigate interface and comes with Roku’s standard Voice Remote.

The Roku Streaming Stick 4K, which is now $10 more than its best price, shares most of the same features as the more expensive Roku Streaming Stick 4K+, including improved WiFi, support for HDR10+ and Dolby Vision HDR, and compatibility with Amazon Alexa, Apple AirPlay, and Google Assistant. However, it utilizes the older WiFi 5 standard to connect to home networks and includes a standard Roku remote. The price just dropped by another $10 this week.

The Roku Ultra LT is a slightly de-featured version of the regular Roku Ultra streamer, a top-rated model, and it’s only sold at Walmart. The main differences are that this version lacks a USB port, and the remote doesn’t have a headphone jack for private listening. It comes with a voice remote and an HDMI cable. Note that we’ve seen the price as low $34 during the holidays last year.

Like its predecessor, this updated Roku Ultra is the company’s most powerful 4K streaming player. It has a new, faster quad-core processor, quicker app launches, support for both Dolby Vision and HDR10+ HDR formats, and WiFi 6 wireless. Other features include an HDMI 2.1 connection to your TV, an Ethernet port for a wired connection, a lost-remote finder feature, and a wireless headphone mode that lets you pair with Bluetooth headphones. It also has the ability to integrate with Roku Smart Home devices, allowing you to view Roku doorbell or camera feeds on your TV. The new Ultra comes with Roku’s best remote control, the Voice Remote Pro (2nd Edition). The new remote is recharged via a USB-C connection and features a backlit display.