Best Cyber Monday TV Deals

CR highlights holiday sales on televisions from LG, Samsung, TCL, and other top brands

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Illustration of a TV with a snowflake on it Illustration: Lacey Browne/Consumer Reports, iStock

Black Friday is over, but with Cyber Monday arriving, many retailers, including Best Buy, Target, and Walmart, are still offering great deals on electronics.

Supply chain problems and higher shipping costs may mean there will be fewer “doorbuster specials,” or very low-priced TVs designed to get people into stores or shopping online. Analysts say it’s probably not a great year to delay your purchases because hot products may sell out quickly or fail to arrive at your doorstep on time.

But don’t let those problems discourage you. Shoppers will still be able to find a good deal, with the biggest price drops coming on the biggest TVs. Many of the best Black Friday TV deals are detailed below. We’ve also broken out separate listings for the best Black Friday TV deals on sets that are 70 inches and larger, 65-inch TVs, and set that are 55 inches and smaller.

Keep checking back for the newest offers, and consult our top 10 Black Friday shopping tips to get the best deals you can.

32-Inch to 50-Inch TVs

Consumers looking for a smaller value-priced smart TV should consider this 2020 set. It has fine overall picture quality, plus Amazon’s Fire TV smart system built in. Like many sets this size, it has a fairly narrow viewing angle, but odds are you’re not planning to host a movie-night party around a 32-inch screen, so that’s not a big concern. And this is a decent discount: The model just dropped $10 at both retailers on Black Friday itself.

CR’s test results: Toshiba 32LF221U21 32-inch TV

Hisense 43-Inch 4K Roku TV

Right now, we see this 43-inch Hisense 43R7G5 only at Costco, so we can’t compare prices, but it’s now $30 cheaper than last week. We haven’t tested this model, but in general Hisense 4K Roku sets in this range have done well overall for picture quality but not as well for HDR (high dynamic range) performance in our lab testing. Costco often bundles its TVs, especially larger, pricier sets, with extended warranties, which could make its deals a bit more attractive than similarly priced ones from competitors.

This set from Insignia, Best Buy’s house brand, does a nice job overall with both high-definition and 4K ultra-high definition picture quality. But like many less expensive TVs, it can’t get bright enough to deliver a compelling HDR experience. Amazon’s Fire TV smart streaming service and Alexa voice-enabled digital assistant are built into the set. The price just dropped by $20 at both retailers.

CR’s test results: Insignia NS-43DF710NA21 43-inch TV

Amazon 50-Inch 4-Series 4K Fire TV

Amazon recently started selling TVs under its own Fire TV brand, after several years of selling Fire TVs under the Insignia and Toshiba brands. This model, the B08SVZ775L, in the company’s entry-level 4-Series, is a fairly basic 4K model that supports the HDR10 and HLG HDR formats, but not Dolby Vision. It uses Amazon’s Fire TV system, with built-in Alexa and a voice remote for voice commands; support for AirPlay 2 is coming. We have the 55-inch version in our TV labs, and it has pretty good overall picture quality, but doesn’t do so well for HDR performance.

Amazon 50-Inch Omni Series 4K Fire TV

Like the Amazon 4-Series set above, this is one of Amazon’s recently launched Fire TVs. This model, the B08T6F8YBH, is part of its step-up Omni Series, with a slimmer design and a few more features, though not Dolby Vision, which is only available on the larger 65- and 75-inch Omni sets. One main difference is that the Omni sets have built-in far-field microphones for hands-free operation, while you need to use a voice remote with 4-Series sets. We have a few larger Omni sets in our TV labs, and in general they are decent overall performers, though not for HDR performance.

Insignia 50-Inch Insignia F30-Series 4K Fire TV

We didn’t test this set, the Insignia NS-50F301NA22, which right now is the same price at both Amazon and Best Buy. Other 4K Insignia Fire TVs we’ve tested have typically delivered decent, if not exceptional, picture quality. However, most of them haven’t been able to deliver a satisfying HDR experience. Also, the price just dropped at both retailers by $30.

LG 50-Inch 4K Smart TV

This set, the LG 50UP7670PUC, is a member-only deal at Costco, with a price that’s good right up to Nov. 29. This set is sold via warehouse clubs, and it’s close to this price at several retailers, but it’s appreciably more expensive at BJ’s than at Costco or Sam’s Club. Note that many of LG’s less expensive TVs have been so-so performers in our ratings this year.

55-Inch to 60-Inch TVs

This 55-inch 4K set, though not cheap, is a good deal—it’s a step-up model in Hisense’s 2021 line, with a lot of features (quantum dots full-array LED backlights) that make it a fine overall performer in terms of both picture quality and HDR performance. It supports HDR10, HDR10+, Dolby Vision, and HLG HDR formats, and it’s an Android TV with Google Assistant built in, plus it will work with Amazon Alexa-enabled devices.

CR’s test results: Hisense 55U8G 55-inch TV

Amazon 55-Inch 4K 4 Series Fire TV

Amazon recently started selling TVs under its own Fire TV brand, after several years of selling Fire TVs under the Insignia and Toshiba brands. This model, the B08P3QB66R, in the company’s entry-level 4-Series, is a fairly basic 4K model that supports the HDR10 and HLG HDR formats, but not Dolby Vision. It uses Amazon’s Fire TV system, with built-in Alexa and a voice remote for voice commands; support for AirPlay 2 is coming. We’re just about done with our tests on this set, and it has pretty good overall picture quality, but doesn’t perform so well for HDR performance.

TCL 55-Inch 4K Roku TV

This is another entry-level 4-Series TCL set, but this one uses the Roku smart TV platform instead of Android TV. We didn’t test this specific model, the 55S431, but we have tested a number of 4-Series TCL sets in various screen sizes. They tend to do well for overall picture quality but have ineffective HDR.

TCL 55-Inch 4K Android TV

This is an entry-level 4K TV that typically sells for closer to $450. The good news is that Best Buy just shaved $50 off for Black Friday. (Let’s see if Amazon matches the deal.) We didn’t test this set, but we did review the similar 50-inch TCL 50S434, and it did well for overall picture quality but not HDR. While most of the TCL sets we’ve reviewed have been Roku TV models, this set uses the Android TV smart TV platform. It’s worth noting that this set was selling as low as $329 a week or so ago.

Vizio 55-Inch M-Series 4K SmartCast TV

While we didn’t test this specific model, the Vizio M55Q7-J01, other Vizio M-Series sets—sandwiched between the entry-level L-Series models and P-Series flagship sets—have typically offered a nice balance of performance and price, doing very well for overall picture quality but not quite as well for HDR. This set is now about $60 cheaper than just last week.

This entry-level 4K QLED set is a few hundred dollars cheaper than it was a few weeks ago. Even better, we tested this model, and it’s a very nice set that delivers first-rate overall picture quality, and very good sound. Its HDR performance, though, has limited effectiveness.

CR’s test results: Samsung QN60Q60AAFXZA 60-inch TV

65-Inch TVs

This 65-inch 4K smart TV from Insignia—which uses the Amazon Fire TV smart TV system—offers satisfying HD and 4K picture quality, but its HDR performance is ineffective, mainly due to peak brightness limitations. The good news is that Best Buy just dropped its price by $40 on Black Friday.

CR’s test results: Insignia NS-65DF710NA21 65-inch TV

LG 65-Inch 4K Smart TV

This set, the LG 65UP7670PUC, is sold only at warehouse clubs; it is $20 cheaper at BJ’s than at Costco or Sam’s Club. We didn’t test this set, so we can’t comment specifically on its picture quality, but other entry-level LG 4K sets have had mixed results in 2021, with some showing only decent overall picture quality.

This is LG’s entry-level OLED TV for 2020. The main difference between this set and the CX models that score just a bit higher in CR’s tests—at a price that’s roughly $200 more—is the slightly less powerful processor. In the end, it performs similarly. And like all the LG OLEDs, it supports Dolby Atmos audio, which can give a soundtrack a three-dimensional effect.

CR’s test results: LG OLED65BXPUA 65-inch TV

LG 65-Inch C1 Series 4K OLED Smart TV

We didn’t test this 65-inch 4K OLED TV, the LG OLED65C1AUB, in LG’s step-up C1 Series for 2021, which is sold via warehouse clubs. However, we did test the similar model sold at electronics stores and mass merchants—the LG OLED65C1PUB, see links above—which is about the same price, and it’s one the best TVs we’ve evaluated this year, with top-notch picture quality, effective HDR, and great sound. (Since it’s now selling at about the same price as the BX set above, we think it’s a better deal.) The price at Costco still appears to be good.

Earlier in the week the price had dropped nearly $70 at Walmart on this 65-inch 4K smart TV from Samsung, an entry-level model in the company’s mainstream non-QLED 4K TV lineup for 2020. Unfortunately, the price is back up to the price at Best Buy. It’s a decent overall performer, though its HDR performance is ineffective, mainly due to peak brightness limitations. (Samsung TVs support the HDR10, HDR10+, and HLG HDR formats.) Compared with the TU8000 models above it, this set lacks a few features, including an enhanced game mode, and it has only two, rather than three, HDMI inputs.

CR’s test results: Samsung UN65TU7000 65-inch TV

Right now Amazon has the best price on this 65-inch 4K LCD/LED smart TV from TCL, a Roku TV model in TCL’s step-up 6-Series sets for 2020, a model that already offers a lot for the money, including satisfying overall picture quality and a very effective HDR experience—something that not many TVs in this price range can match. (The TV supports both the HDR10 and Dolby Vision HDR formats.) One interesting element of this TV is it uses mini LEDs in its full-array LED backlight with local dimming, which can help improve the dark scenes and contrast. This is one of the best Black Friday deals we’ve seen so far.

CR’s test results: TCL 65R635 65-inch TV

Vizio 65-Inch P-Series 4K Smart TV

We didn’t test this set, the Vizio P65Q9-J01, near the top of Vizio’s 2021 lineup. But we did test the 75-inch version, which you’ll find below, and it did very well overall for picture quality, though not as good for HDR. (These sets support all the major HDR formats, including HDR10, HDR10+, Dolby Vision, and HLG.) It uses the Android-based SmartCast smart TV system, with support for Amazon, Apple, and Google voice assistants.

70-Inch to 82-Inch TVs

This model, sold only at Best Buy, offers satisfying overall picture quality, though like many less expensive sets it falls short when it comes to HDR (high dynamic range) performance. The set uses the Android TV system and comes with built-in Google Assistant. The good news is that the price dropped by another $20 over the weekend.

CR’s test results: Hisense 70A6G 70-inch TV

Onn 70-Inch 4K Roku Smart TV

This 70-inch set, at a very low price, is from Onn, Walmart’s house brand for electronics. We didn’t test this set, the Onn 100068378, but another 70-inch Onn 4K Roku TV—the Onn 100012588—is in our TV ratings and had only decent overall picture quality; it did a bit better for 4K than HD, but it wasn’t able to provide a HDR experience. (This set supports both HDR10 and Dolby Vision HDR.)

For more info on this brand, see our article “Should You Buy a Walmart Onn TV?

Vizio 70-Inch 4K V-Series SmartCast TV

This set, the Vizio V705x-J03, is also part of the Walmart sale that kicks off Nov. 22. Vizio’s V-Series models are entry-level sets that use its Android-based SmartCast smart TV system, with Vizio Voice, Chromecast, and support for Apple AirPlay2 built in. We tested a very similar set (without the “x” in the name), and it did well, except for its lackluster HDR performance.

CR’s test results: Vizio V705-J03 70-inch TV

Amazon 75-Inch Omni Series 4K Fire TV

Like the Amazon 4-Series set above, this is one of Amazon’s recently launched Fire TVs. This model, the B08T6JZTH4, is part of its step-up Omni Series, with a slimmer design and a few more features, including Dolby Vision, which isn’t available on the smaller Omni-series models. One main difference is that the Omni sets have built-in far-field microphones for hands-free operation, while you need to use a voice remote with 4-Series sets. We have a few larger Omni sets in our TV labs, and in general they are decent overall performers, though not for HDR performance. This sale price is good through Nov. 29.

This 75-inch 4K smart TV from Hisense—in its entry-level series of ULED sets that feature quantum dots for a wider range of colors—has satisfying overall picture quality, though it HDR effectiveness was limited. It has a number of step-up features, including a full-array LED backlight with local dimming and support for Dolby Vision HDR and Dolby Atmos Audio. This model uses the Android TV smart TV platform, with built-in Google Assistant; it will also work with Amazon’s Alexa digital voice assistant.

CR’s test results: Hisense 75U6G 75-inch TV

This TV, in a series that’s a step up from Samsung’s entry-level QLED sets for 2021, delivers great overall picture quality but limited HDR performance. It’s a good deal because the entry-level Q60 model, which lacks some features found on this set, is selling for the same price.

CR’s test results: Samsung QN75Q70A 75-inch TV

This 75-inch 4K LCD/LED smart TV from Samsung, in the company’s top regular QLED series for 2021—which don’t include Mini LEDs in its backlight—isn’t cheap. However, it’s one of the better-performing LCD sets in our ratings, with very satisfying overall picture quality and top-notch HDR. It has Samsung’s Bixby digital voice assistant plus built-in support for Amazon Alexa, Apple AirPlay 2, and Google Assistant.

CR’s test results: Samsung QN75Q80A 75-inch TV

Samsung 75-Inch QLED 4K Smart TV

The Samsung QN75QN84AAFXZA appears to be a step-up model in Samsung’s top-tier Neo QLED TV lineup, which uses Mini LEDs in the backlight that can be locally dimmed. It seems very similar to another Neo QLED set, the Samsung QN75QN85A model, which right now is considerably more expensive. We didn’t test this model, but the QN75QN85A set is among the best LCD-based TVs in our ratings.

TCL 75-inch TCL 4K 6-Series Google TV

Right now, we only see this model, the TCL 75R646, at Best Buy. We didn’t test it, but we have tested the TCL 75R635, below. Based on its specs, this appears to be very similar. Both televisions, for example, use Mini LED backlights with local dimming. One difference is that this set uses the new Google TV smart TV platform rather than Roku. The model we tested provides a lot of bang for the buck, including very satisfying overall picture quality and a very effective HDR experience, something that not many TVs in this price range can match. We expect this model to perform similarly.

CR’s test results: TCL 75R635 75-inch TV

Vizio’s P-Series sets are top-tier models (above the M-Series sets), so they’re loaded with features, including a full-array LED backlight with local dimming, which can help contrast and black levels. We tested this set and it did very well overall, though its HDR performance wasn’t as good as that of the top sets in our ratings. It uses the Android-based SmartCast smart TV system, with support for Amazon, Apple, and Google voice assistants. 

CR’s test results: Vizio P75Q9-J01 75-inch TV

LG 77-Inch C-Series 4K OLED Smart TV

We didn’t test this 77-inch 4K OLED TV, the LG OLED77C1AUB; it’s a step-up C1 Series set for 2021 that’s sold via warehouse clubs. However, we did test the similar model sold at electronics stores and mass merchants—the LG OLED77C1PUB, see shopping links below—and it’s among the best TVs we’ve reviewed this year, with top-notch picture quality, effective HDR, and great sound. Costco’s price, which includes a three-year extended warranty, is good through Nov. 29. Note that Walmart bundles a sound bar, mounting bracket, and surge protector at a slightly higher cost.

Samsung 85-Inch 4K Crystal Smart TV

This set, the Samsung UN85AU8000, appears to be a fairly basic 4K TV. We haven’t tested any AU-Series models yet this year in larger screen sizes, but we did test the 55-inch SamsungUN55AU8000, and it did very well for overall picture quality, though not for HDR.

LG 86-Inch 4K Smart TV

This is another set—the LG 86UN9070AUD—that we haven’t tested, and see only at Costco right now. The club warns that due to high demand, it will intermittently be out of stock for the remainder of the sale, which runs through Nov. 29. It’s at a very good price for a set this size, but we can’t comment on picture quality, HDR, or sound, or even how much you’d save. However, it’s less expensive than any other LG 86-inch model right now. Note that this could be a derivative set for Black Friday.


James K. Willcox

I've been a tech journalist for more years than I'm willing to admit. My specialties at CR are TVs, streaming media, audio, and TV and broadband services. In my spare time I build and play guitars and bass, ride motorcycles, and like to sail—hobbies I've not yet figured out how to safely combine.