QLED vs. OLED (and QD-OLED): Which TV Tech Is Right for You?
TV brands like LG, Samsung, and Sony use lots of jargon to market their sets. Understanding the terms can help you find a model you'll love at a great price.
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This is a great time of year to shop for a new TV, but the process can be confusing because of all the technical jargon you need to wade through.
If you’re in the market for a new set, you’ll see an alphabet soup of acronyms, including LED, QLED, OLED, and QD-OLED. All those terms describe how the TV screens are built, and that has implications for what a new TV will look like once you get it home.
LED and QLED screens fall into one camp, while OLED and QD-OLED displays fall into another.
What Are LED and QLED TVs?
There are only two basic types of televisions: LCDs and OLEDs. We’ll start with LCDs, as they account for the majority of TVs on the market.
All LCD (liquid crystal display) TVs have a backlight that shines through a filter to produce colors. The backlight is always on, and the liquid crystals act like shutters, opening to allow light through for brighter parts of a scene and closing to block light in dark areas. Some light always escapes, though, which is why black tones on many LCD sets look grayish rather than truly black.
You’ll see references to LED TVs, but those are really LCD TVs; they just use LEDs in their backlights.
The term LED TV surfaced more than a decade ago when companies switched from using fluorescent (CCFL) lamps to LEDs (light-emitting diodes) in LCD TV backlights, mainly because LEDs could get brighter and last longer than fluorescent lamps. They also allowed TVs to be much thinner.
Initially, LED backlights were more expensive, so some companies seized the opportunity to market the sets to consumers as a new, improved type of TV. But they were still LCD sets.
Nowadays, any LCD TV you buy will rely on LEDs. At Consumer Reports, we sometimes refer to LCD/LED TVs to help consumers who have heard both terms, but in our labs, we call them LCD TVs.
Source: Samsung Display Source: Samsung Display
That brings us to QLED TVs. Those sets are LCD TVs, with one defining difference: They use quantum dots to produce colors.
QLED TVs from companies such as Amazon, Hisense, LG, Panasonic, Roku, Samsung, Sony, and TCL utilize a blue LED light source combined with a film embedded with tiny quantum dots, which are nano-sized crystals. The quantum-dot film is sandwiched between the other layers of the LCD panel, replacing the color filter placed in front of the LED backlight.
When those tiny crystals are hit with the blue light from the backlight, they glow, emitting highly saturated primary colors that vary based on the size and composition of the quantum dot material. The system renders very accurate colors, even at higher brightness levels where colors can start to look a bit washed out.
You should also be aware of two newer enhancements to LCD technology. One feature is local dimming, which divides a TV’s LED backlights into zones that can be dimmed or illuminated separately. That can help improve contrast and black levels.
It works best with TVs that have full-array backlights, meaning that there are LEDs across the entire back of the set. In contrast, many less expensive LCD TVs on the market are edge-lit sets, with LED backlights along the edges of the display. Those sets may still use local dimming, but it tends to be less effective and sometimes results in an effect called blooming, where halos of light appear around bright images shown against dark backgrounds.
Local dimming can work especially well in TVs that use Mini LEDs, the latest advancement in backlight technology. These sets use very small LEDs, and that lets companies cram more of them into the backlight. Because the LEDs are so small, you can have many dimmable zones—say, 1,000 or more instead of the dozens typically found in even the best LCD sets until recent years. And those zones can be controlled precisely to help improve contrast and black levels and reduce halos.
That has created a new set of TV acronyms, because some companies have decided to give sets that use quantum dots and Mini LED backlights proprietary names. LG, for example, markets its models with those features as QNED TVs (though not all QNED sets have Mini LEDs). Samsung is calling them Neo QLED sets. Hisense uses the term ULED TVs, and in 2025, all its ULED TVs have Mini LED backlights. Both Amazon (Omni series) and Roku (Pro and Plus series) now offer Mini LED TVs, and all of TCL’s QM-series sets (QM6, QM7, and QM8) for 2025 feature Mini LED backlights.
OLED TVs, described below, have some inherent advantages over LCD sets. However, the best LCD/LED TVs now rival OLEDs in terms of picture quality and high dynamic range (HDR) performance, which can help a TV present brighter, more vivid images with greater contrast and a wider array of colors, much closer to what we see in real life.
What Are OLED TVs?
At Consumer Reports, we’ve been evaluating OLED TVs for almost a decade, and those sets have consistently dominated the very top of CR’s ratings.
OLED stands for “organic light-emitting diode.” In an OLED TV, each individual pixel emits its own light, eliminating the need for a separate backlight. Because each individual pixel can go from bright to fully off, OLED TVs can generate high-contrast images with truly deep black tones.
Source: Samsung Display Source: Samsung Display
Until a few years ago, all OLED TVs from companies such as LG, Sony, and Vizio utilized a variant of the technology known as WOLED. (This is the rare TV acronym that hasn’t been used in advertising.) Those sets feature a white OLED light source, along with color filters that produce the red, green, and blue colors of the color spectrum. You can see the panel structure of that type of TV in the image above.
Because color filters absorb some light, those sets add a white subpixel that bypasses the color filter to add extra brightness. The downside is that at the very high brightness levels required for some HDR content, that extra white subpixel can make colors look a bit washed out.
In the past, OLED TVs lacked the kind of peak brightness we see in the best LCD sets. However, they’ve been getting brighter, and over the last few years, we’ve seen some OLED TVs that can approach the peak brightness levels of the best LCD TVs. LG’s G5-series sets, such as the LG OLED65G5WUA, and Panasonic’s flagship Z95B sets, like the Panasonic TV-Z95BP, utilize a new "four-stack" OLED panel, making them among the brightest OLED TVs we’ve tested.
In this new OLED panel technology, the red and green layers are sandwiched between two blue layers. The companies say that separating the red, green, and blue elements enables TVs to produce brighter images with greater color purity. TVs using that new technology have done very well in our 2025 tests.
What Are QD-OLED TVs?
The desire for extra brightness, especially when displaying highly saturated colors, is where QD-OLED TVs excel.
The first two letters stand for quantum dots. Years ago, quantum dots were used only in LCD-based sets. However, both Samsung and Sony introduced QD-OLED TVs in 2022, and Sharp followed suit shortly after. These sets represent a hybrid approach that marries the advantages of traditional OLED TVs—high contrast, deep blacks, and unlimited viewing angles—with the higher peak brightness and more vibrant colors typically found in QLED TVs.
Source: Samsung Display Source: Samsung Display
Just like QLED TVs, QD-OLED sets start with a blue light source and use quantum-dot material to produce red and green light. But since they are OLEDs, the light source is actually each individual pixel.
Because QD-OLED TVs don’t use color filters in front of the light source, they have the potential to reach higher peak brightness levels without losing any contrast.
In 2025, we’ve seen continued improvements that allow both WOLED sets and QD-OLED TVs to hit higher brightness levels and help boost HDR performance.
Several TVs this year, including higher-end models from LG, Samsung, and Sony, offer higher peak brightness levels than last year’s sets, enabling them to deliver a very satisfying HDR experience. (One thing that’s a bit confusing is that Samsung has both WOLED and QD-OLED models within its S90D series of TVs. The 55-, 65-, and 77-inch models use QD-OLED panels, while the 42-, 48-, and 83-inch sets use WOLED.)
More broadly, the best TVs in any category these days can combine high peak brightness with impressive black levels, plus vibrant, accurate colors and bright screens. That’s true for both LCDs and OLEDs. If you’re shopping for a television, you have more top-flight choices than ever before.