Best Holiday Deals on TVs

The Hisense 75QD6QF, a more basic 2025 model, offers satisfying overall picture quality, but it doesn’t perform as well in HDR. (The set supports both Dolby Vision and HDR10+.) It’s a 60Hz set that lacks any local dimming feature, and it uses the Amazon Fire TV smart system.

The price has dipped $20 since last week.

We didn’t test this 75-inch set, but we did test the 50-inch Samsung UN507900F, and it did well for overall picture quality, but it couldn’t deliver a compelling HDR experience. This is a more entry-level 60Hz set in Samsung’s Crystal UHD lineup, although it features Samsung’s Q Symphony technology, which allows you to use the TV’s speakers and a Samsung soundbar simultaneously.

The TCL 75QM6K is now just $50 more than the best price we’ve seen in the past few months. This TV is part of TCL’s entry-level QM series of 2025 TVs that use Mini LED backlights, and it offers very good overall picture quality but only so-so HDR performance. It has a fairly wide viewing angle for an LCD/LED-based set. Like other QM-series models for 2025, it utilizes the Google TV smart platform with Google Assistant built in. Though it has a Mini LED backlight with local dimming, it has fewer dimmable zones than the step-up QM-series models. The price is now $150 more than during Black Friday, so we’d wait to see if the price drops again during the holidays.

The Hisense 75 U8QG is a higher-end 2025 4K ULED set, positioned just below the flagship Hisense U9QG model. It performed very well in our picture quality tests and offers great high dynamic range performance. (It supports both Dolby Vision and HDR10+ HDR formats.) It has a lot of features, including a Mini LED backlight with local dimming, a 165Hz native refresh rate, and support for Dolby Atmos audio. The 4.1.2-channel speaker system delivers great sound. The set utilizes the Google TV smart system, featuring a built-in Google Assistant.

The price has jumped up $100 since last week.

We didn’t test the Samsung QN77S84FAEXZA, the larger sibling to the 65-inch Samsung QN77S84FA, which is also listed here. But we expect it to perform similarly, with top-notch picture quality and very good HDR performance. It appears to be a model found mainly at Best Buy; however, at Costco, the model is listed as the Samsung QN77S84FD, and it’s available for the same sale price. It has most of Samsung’s TV features, including support for object-tracking sound and Dolby Atmos immersive audio.

The price has dropped over $200 compared to last week, marking a new low.

The 77-inch OLED77C5PUA is LG’s midtier OLED TV for 2025, and it’s among the best sets you can buy, with great picture quality, high dynamic range, and sound. It features numerous gaming capabilities, including a 144Hz refresh rate. But note that most retailers have been selling it for about $2,700 in recent weeks, not $3,700.

A 98-inch 4K smart TV for less than $1,000? That’s the deal at Best Buy and Walmart for this jumbo-sized TCL set. This model is a QLED TV with a native 120Hz refresh rate (and up to a 144Hz variable refresh rate for gaming). It supports both Dolby Vision and HDR10+ HDR, as well as Dolby Atmos audio, but it lacks a Mini LED backlight and a local dimming feature found in some TCL step-up models. It utilizes the Google TV smart system with Google Assistant built in. We didn’t test this model, but other 6-series TCL sets from this year have performed well in terms of overall picture quality, although not quite as well for HDR. Price jumped at Best Buy.

The Hisense 98QD5QG is a 98-inch entry-level QLED model for 2025. We didn’t test this set, but in general, the QD6-series sets we’ve tested have performed fairly well in terms of picture quality, although not as well in terms of HDR. The TV features support for both Dolby Vision and HDR10+ HDR formats, as well as Dolby Atmos audio, and has a native 144Hz refresh rate. It uses the Google TV smart system. It’s a great piece for a set this size.

The LG 65QNED70AUA is from LG’s mid-tier QNED models, positioned above the more basic LED models. This set delivers satisfying picture quality, but lacks the peak brightness to deliver a compelling HDR experience. It also lacks some features, including local dimming or Mini LED backlights, found in pricier step-up models.

It was $30 more expensive last week, but now the price is back to its Black Friday low.

We didn’t test this 70-inch 4K smart TV from Samsung, a fairly basic “Crystal UHD” set for 2025. However, we did test its 50-inch sibling, the Samsung UN50U7900F, and it performed well in terms of overall picture quality; however, it was unable to deliver a decent HDR experience. (Samsung sets support HDR10+, but not Dolby Vision.) Currently, Best Buy offers the lowest price.

The Roku 65R8C5 is part of the company’s flagship Pro-series QLED TVs in 2025, positioned above the Plus models in the company’s lineup. We didn’t test this model, but we did test the 75-inch version (also listed), and it has very good overall picture quality and performs equally well for HDR. It also has very good sound and a wider-than-average viewing angle for an LCD-based set. Pro-series sets offer more features than other models, including Mini LED backlights, which can enhance contrast and black levels. They also support Dolby Vision IQ HDR and Dolby Atmos sound. The price is now $1,200 at most retailers.

The Sony XR-65X90L is a midtier model from 2023 that’s available at this price at a few retailers—it was $50 more last week. It lacks the Mini LED backlight found in the model above, but does have a full-array backlight with local dimming. It performed well in our tests, with a very good overall picture quality and excellent HDR capabilities. It also has very good sound and an ATSC 3.0 tuner for receiving "Next-Gen TV" over-the-air broadcasts. Like other Sony sets, it uses the Google TV smart system. The Sony XR-65X90CL is similar but is sold via warehouse clubs.

The Samsung QN65S84FA is a 2025 OLED TV that appears to be exclusive to Best Buy. It’s well-priced for its performance, with impressive overall picture quality and very good HDR. Another plus is its above-average sound. It includes most of Samsung’s TV features, including support for object-tracking sound and Dolby Atmos immersive audio.

It’s still available for its Black Friday price.

The Hisense 65U8QG is a step-up model in the company’s 2025 ULED lineup, featuring quantum dots for an expanded range of colors and Mini LED backlights that can help improve blacks and contrast. The TV did very well in our tests and can deliver an impressive HDR experience. It has a 165Hz native refresh rate and a 4.1.2-channel Dolby Atmos sound system.

Situated in the sweet spot of LG’s 2025 OLED TV lineup, the OLED65C5PUA offers a nice balance of price and performance, with top-notch marks for all key picture quality and sound attributes. Unlike the flagship G5-series sets, which utilize a new "four-stack" OLED technology to enhance brightness, the C5 features a WOLED panel but still achieves sufficient brightness to excel with high dynamic range. The model features numerous gaming capabilities, including a 144Hz variable refresh rate.

The TCL 75QM9K is back to its Black Friday price after jumping up $500 for a couple of weeks. This is TCL’s high-end QLED set, featuring Mini LED backlights with local dimming. It offers top-notch picture quality, great HDR performance, and a wider-than-average viewing angle for an LCD/LED TV. It supports Dolby Vision and HDR 10+ HDR formats, has a native 144Hz refresh rate, and uses the Google TV smart system. It’s the first set we’ve seen with Google Gemini AI built in. It’s currently offered at a significant discount.

This 55-inch Hisense smart TV, a new model for 2025, is an entry-level QLED set that nonetheless delivers a satisfying picture, although it lacks the brightness to provide a compelling HDR experience. (The TV supports Dolby Vision and HDR10+ HDR, plus Dolby Atmos audio.) It also lacks some features, such as local dimming, found in step-up models. Sound quality isn’t great, so you may want to consider adding a soundbar. It utilizes the Amazon Fire TV smart system with Alexa built in. The price is now $30 lower than during Cyber Monday.

We didn’t test this model. However, we did test a similar Insignia NS-55F301NA25 set, and it performed well in terms of overall picture quality, although it wasn’t able to produce a compelling HDR experience. It also had very good sound. This model, offered at a very attractive price for a set this size, utilizes the Amazon Fire TV smart platform, featuring the Alexa voice assistant.

This is a 55-inch QLED set from Insignia, Best Buy’s house brand. We didn’t test this model, but in general, Insignia TVs have done fairly well in our tests for overall picture quality, and not as good for HDR. This set supports both Dolby Vision HDR and Dolby Atmos sound, and utilizes the Amazon Fire TV smart system, featuring Amazon Alexa built in. The price just increased by $30.

This 55-inch OLED TV from Samsung is CR Recommended, and it’s currently available at a significant discount at several retailers. It’s an excellent choice for a set of this size, boasting very good color accuracy, superior deep black levels, excellent 4K UHD picture quality, effective HDR performance, and a wide viewing angle. It received fantastic scores in all our lab tests, excelling in most areas.

The Samsung UN50U7900F, a fairly basic 50-inch  “Crystal UHD” set for 2025, did well in our tests except for HDR performance. (Samsung sets support HDR10+, but not Dolby Vision.) Currently, we’re seeing the set at this price at several retailers.

We didn’t test the 2025 entry-level LG OLED48B5PUA, but we did test its predecessor, the LG OLED48B5PUA, and expect this model to perform similarly. That set offers great overall picture quality, though its HDR performance lags that of the higher-tier C5 and G5 sets. It also has very good sound. The price is $80 less than last week and just $20 more than it was on Black Friday.

Is it a streaming player that’s also a speaker, or a soundbar that also streams? It doesn’t really matter, but the Roku Streambar SE is a combo streamer/soundbar that can save space while reducing gear clutter. This soundbar includes a built-in 4K Roku streaming player and includes a Bluetooth headphone mode for private listening. Given its small footprint, it probably works best for smaller TVs, rather than the jumbo-sized set you’ve been eyeing. This soundbar has been as low as $69 in recent weeks, so its price could drop again closer to Black Friday.

The Samsung HW-B650 is a 3.1-channel system, featuring both a center-channel speaker in the main enclosure to enhance dialogue from the TV and a wireless subwoofer. It can be expanded to true surround sound by purchasing an optional rear-speaker kit. We didn’t test this model, but we did test the Samsung HW-B550 soundbar—a model below it that lacks the center-channel speaker—and it has decent overall sound quality. It’s an older model, and Best Buy currently offers the best price.

The Bose Smart Soundbar is a Dolby Atmos model that delivers decent overall sound, making it suitable for both music and movie soundtrack playback for more casual listeners. It’s a full-featured, 3.0.2 nonsurround model that can be expanded into a full 5.1.2-channel surround system. It can also be used as part of a multi-room WiFi audio system. It features Amazon Alexa built-in and works with Google Assistant (via the Google Home app on a mobile device and/or an optional Google smart speaker). It also has Bluetooth wireless connectivity for streaming audio from a portable device.

The Sony Bravia Theater Bar 6 is a 3.1.2-channel soundbar that delivers satisfying sound, so it’s a good choice for both movies and music. This model supports both Dolby Atmos and DTS:X immersive sound, and the main enclosure has upfiring drivers for height sounds. The soundbar features Bluetooth wireless connectivity, allowing you to stream audio from portable devices.

This full-featured Dolby Atmos soundbar speaker from Sonos, an all-in-one model that doesn’t require a separate subwoofer, is among the top models in our ratings, with very good overall sound quality. It should provide satisfying sound even for more critical listeners for both music and movie/TV soundtracks. The soundbar features a total of 11 drivers, including one on each end, as well as two upfiring drivers positioned at the top for Dolby Atmos audio. This model can be configured as part of a full surround-sound system when paired with a Sonos subwoofer and rear Sonos speakers, and/or as part of a multiroom system. The price just dropped by $100 at Best Buy.

This 5.1.2-channel Dolby Atmos/DTS:X soundbar system is only available at Best Buy, and the price has dropped $100 since last week. We didn’t test this model, but similar Samsung soundbars in this price range have done well in our ratings. This model supports wireless Dolby Atmos and features Samsung’s Q Symphony, which allows you to use both the speakers in a Samsung TV and the soundbar simultaneously. This model features built-in sensors that detect whether the soundbar is placed flat on a table or wall-mounted and automatically adjusts the sound accordingly.

We didn’t test this model, a 2024 flagship soundbar. It’s a 9.1.5-channel model, with a unique upfiring center-channel speaker, which the company says can make voices clearer. (It has a total of five upfiring speakers.) This model supports both Dolby Atmos and DTS:X immersive audio and comes with a wireless subwoofer and rear satellite speakers. It features LG’s Wowcast technology, which enables a wireless connection between the soundbar and an LG TV. The price just dropped by $100 at all retailers.

We didn’t test this premium 9.1.4-channel Dolby Atmos soundbar from Samsung, which is only available at Best Buy and in the Samsung store on Amazon, but based on our experience with higher-end Samsung soundbars, we expect it to deliver very satisfying sound. This system features upfiring drivers in both the main enclosure and the rear satellite speakers, along with a separate wireless subwoofer. It supports wireless Dolby Atmos immersive audio. It’s loaded with features, including Active Voice Amplifier, which analyzes background noise in your room and programs, and automatically enhances voices in the scene so you can hear dialogue more clearly.

The Roku Streaming Stick 4K, which is now $10 more than its best price, shares most of the same features as the more expensive Roku Streaming Stick 4K+, including improved WiFi, support for HDR10+ and Dolby Vision HDR, and compatibility with Amazon Alexa, Apple AirPlay, and Google Assistant. However, it utilizes the older WiFi 5 standard to connect to home networks and includes a standard Roku remote.

The Roku Ultra LT is a slightly de-featured version of the regular Roku Ultra streamer, a top-rated model, and it’s only sold at Walmart. The main differences are that this version lacks a USB port, and the remote doesn’t have a headphone jack for private listening. It comes with a voice remote and an HDMI cable. Note that we’ve seen the price as low $34 during the holidays last year.

Like its predecessor, this updated Roku Ultra is the company’s most powerful 4K streaming player. It has a new, faster quad-core processor, quicker app launches, support for both Dolby Vision and HDR10+ HDR formats, and WiFi 6 wireless. Other features include an HDMI 2.1 connection to your TV, an Ethernet port for a wired connection, a lost-remote finder feature, and a wireless headphone mode that lets you pair with Bluetooth headphones. It also has the ability to integrate with Roku Smart Home devices, allowing you to view Roku doorbell or camera feeds on your TV. The new Ultra comes with Roku’s best remote control, the Voice Remote Pro (2nd Edition). The new remote is recharged via a USB-C connection and features a backlit display.