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Cereals

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What's behind our cereal Ratings?

Experts at our National Testing and Research Center tested 33 models in cereals to see which ones perform best.
We look for:
  • Overall score
    Overall score is a combined score based on nutrition and sensory quality.
  • Nutrition score
    The Nutrition Ratings is based on values for energy density (calories per gram of food), total fat, saturated fat, trans fat, sodium, sugars, iron, calcium and dietary fiber per serving. Nutrient values are based on federal dietary guidelines. In determining the nutrition score, extra weighting may be given to nutrients which are influential, either positive or negative, to the food category.
  • Sensory score
    Sensory score is based on flavor and texture attributes measured by trained tasters.
  • Package size
    Package size is the weight of the package.
  • Price per serving
    Price per serving is calculated from the approximate retail price and the manufacturer’s number of servings per package.

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The trick to finding the best cereal for you is identifying one that is full of healthful attributes such as fiber, low sugar, and no saturated fat and trans fat but tastes good to you. When narrowing your choices from among the best cereals, weigh characteristics such as artificial colors and artificial flavors, taste and nutrition, natural flavors from toasted whole grains, and inclusion of items such as nuts and dried fruit. If you're looking for information about cereals, Consumer Reports is your best resource. Consumer Reports’ unbiased cereal reviews will give you honest buying advice that you can trust. Use our cereal buying guide to discover the nutritional information that is important to consider. We also provide unbiased cereal Ratings to help you choose the best cereal for your needs.

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