Best New-Car Deals for July 4th

These prices on CR-recommended cars and SUVs are worthy of fireworks. You'll find the price breaks now through the holiday.

2021 Toyota Corolla Photo: Toyota

Car dealerships are celebrating Independence Day with discounted prices on new cars now through the holiday weekend. This year the fireworks may not be as bright, with the auto industry facing chip shortages, inflation hitting material costs, and reduced inventory. But Consumer Reports' analysis shows there are still some deals available on good cars and SUVs if you know where to look.

To find the best car deals for July Fourth, Consumer Reports’ analysts studied national incentives to find models worth consideration. To make sure the featured SUVs represent smart buys, we concentrated on models with a strong Overall Score, factoring in road-test performance, owner satisfaction, reliability, and safety. (Learn more about CR's car ratings.)

All nationwide incentives featured below are good until July 6, 2021. The vehicles are listed in order of percentage of potential savings off the sticker price, from 22 percent to 11 percent. Similar discounts can be found on other versions in addition to the specific trim and configuration that we spotlight.


There may be regional deals that outshine these national offerings. They can be found through CR's Build & Buy Car Buying Service, a program that allows shoppers to configure the car they want, compare local transaction prices, and have participating dealers provide their best offer, which can and should include any of the multiple incentives now being offered.

Detailed pricing information and complete ratings are available for all current vehicles on their respective model pages, linked to below.

See all current Best New-Car Deals or use our dynamic ratings chart to create your own list of vehicles by sorting and filtering by the factors that matter most to you.

CR's Build & Buy Car Buying Service

When buying a car, in addition to research and reviews, Consumer Reports offers members access to the Build & Buy Car Buying Service at no additional cost. Through this service, a nationwide network of over 12,000 participating dealers provide up-front pricing information and a certificate to receive guaranteed savings off MSRP (in most states).

The pricing information and guaranteed savings include eligible incentives. Consumer Reports members have saved an average of $3,218 off the MSRP with the Build & Buy Car Buying Service.

Nissan Leaf: 22% Off

Toyota Avalon: 15% Off

Kia Sportage: 12% Off

Kia Stinger: 12% Off

Toyota Camry: 12% Off

Hyundai Kona: 11% Off

Hyundai Sonata: 11% Off

Nissan Altima: 11% Off

Toyota Corolla: 11% Off

Toyota Highlander: 11% Off

Jeff S. Bartlett

A New England native, I have piloted a wide variety of vehicles, from a Segway to an aircraft carrier. All told, I have driven thousands of vehicles—many on race tracks across the globe. Today, that experience and passion are harnessed at the CR Auto Test Center to empower consumers. And if some tires must be sacrificed in the pursuit of truth, so be it. Follow me on Twitter (@JeffSBartlett).