Global Chip Shortage Makes It Tough to Buy Certain Cars

A major chip manufacturer says shortage could stretch into 2023. CR offers expert advice on how to navigate the current car market.

Car in maze pattern that looks like circuit board Illustration: Matthew Hollister

The global semiconductor shortage continues to squeeze the supply of microchips used to manufacture everything from cars to robotic vacuum cleaners, and it’s wreaking havoc on the auto industry. Almost every manufacturer has faced production delays and temporary shutdowns as they wait for the chips they need to finish building cars on the assembly line, with the latest a gloomy announcement from Cadillac that it would temporarily suspend the Super Cruise driver assistance and monitoring technology from its Escalade SUVs.

Other manufacturers Consumer Reports contacted say they are also either suspending certain optional features or pausing production altogether. Toyota, one of the largest manufacturers in the world, says it is going to build 60,000 to 80,000 fewer vehicles in October. Some analysts predict a production shortfall of almost 8 million vehicles by the end of the year as the chip shortage drags on.

An ever-tighter supply of new cars means consumers can expect not to find deals—or even cars, in some cases.

“There is very little on dealer lots to actually sell,” says Sam Abuelsamid, an analyst at Guidehouse Insights, which tracks the automotive industry. “If you anticipate needing a new car in the next six months, it’s probably best not to wait. Go ahead and place a factory order now.”

Following that advice, he says, your car may arrive just in time.

“Odds are there won’t be much to choose from otherwise,” he says.

Abuelsamid’s dire forecast echoes comments made by Patrick Gelsinger, CEO of Intel, one of the largest semiconductor manufacturers, at the company’s July earnings webcast.

“It will take another one to two years before the industry can catch up with the demand,” he said to investors. 

All new cars are built with a plethora of microchips onboard to control everything from window motors to navigation systems, and the auto manufacturing industry has been hard hit as chip shortages have caused production slowdowns. For consumers hungry for new cars, that means fewer are available. Buying a car right now—whether new or used—is more difficult than usual.

So you have three choices: Look at models you weren’t previously considering, hold off on buying, or fix your old car if it’s in rough shape.

Jake Fisher, senior director of Consumer Reports’ Auto Test Center, recommends holding off until the market has shifted in the buyer’s favor. “Now is a terrible time to buy a car, so it’s probably best to avoid it if you can,” he says.

More on Car Buying

Abuelsamid says that although it is difficult to predict the future, what’s happening right now is that a difficulty getting microchips is having an impact on new car sales. Ford, for example, said this week that its sales were down almost a third in August. Abuelsamid says Ford is countering the chip shortage-fueled sales decline by focusing more heavily on pricier vehicles that are more likely to turn a solid profit.

“What we can say for certain is that, in general, auto manufacturers are prioritizing their newer products,” he says. “Models that are three, four, five years into their production cycle are going to be less likely to get parts for production. Newer and higher-volume vehicles—trucks, newer SUVs, EVs—those are going to get priority.”

That’s good news for anyone who has been searching for a popular model. But while limited availability continues, CR has a few tips to help you navigate the challenging market.

If you’re shopping for a new car because your old one has mechanical problems, Fisher suggests getting your old car fixed. In general, he says, it’s better to avoid a situation where you have to buy a new car because the old one is falling apart. In addition to the supply of new and used cars being limited, prices for both are higher than usual.

Still, if you have to buy a car, Fisher says to look at models that aren’t in high demand—basically, ones that aren’t all-wheel-drive SUVs and pickup trucks.

CR recommends a range of models that aren’t best sellers, so you can probably find deals on sedans and two-wheel-drive SUVs. You can also look at cars that are similar to high-demand models.

If you can’t lay your hands on a Kia Telluride, for example, take a look at the very similar Hyundai Palisade or Toyota Highlander, Fisher says. CR recommends calling several dealers to ask what they have deals on. The answers may surprise you. You can also expand your search outside your geographical area. Just note that cars are being snapped up quickly, so it may be difficult to get to the one you want in time if it’s too far away.

“The car shortage isn’t affecting every model the same way, so consumers can take advantage of the forgotten corners of the auto market,” Fisher says. “Now more than ever, it really pays to do a lot of research before you commit to anything.”

Most automakers are currently planning at least one pause in manufacturing to let the supply of microchips catch up. Chips are now as essential to making cars as steel, aluminum, and plastic.

Some automakers are adjusting how their vehicles are equipped to minimize the impact of parts availability. General Motors, for example, is removing the fuel-saving cylinder deactivation feature from its full-sized trucks, and Nissan is putting the kibosh on navigation for the time being. This may mean that some features you’re seeking could be harder to find. And it makes it important to verify that the model you’re buying is truly equipped with the features you want.

Why Semiconductors Are Important

Semiconductors contain microchip processors, which are used in smartphones, televisions, internet routers, and even home climate control thermostats. Cars and trucks are now loaded with electronics, so they have them, too.

Abuelsamid says that every car has at least two or three dozen microchips, which control everything from infotainment screens to fuel management and stability control. Luxury vehicles and cars with high-tech equipment like advanced safety systems and driver assistance features may have 100 or more processors onboard, he says.

Manufacturers sold more than 14 million vehicles in the U.S. in 2020, and more than 17 million the year before, creating a need for hundreds of billions of microchips annually.

The COVID-19 pandemic is the main cause of the chip shortage. When automakers shut down factories last year—both to keep workers safe and to confront a steep drop in demand for new cars—they canceled orders for semiconductors.

At the same time, demand spiked for computers and other electronic devices because people needed to work and be entertained at home. When auto factories got rolling again and sales picked up in a big way, microchip manufacturers were unable to keep up with the surging demand.

To make matters worse, a major blizzard in Texas and a fire at a chip factory in Japan cut into an already strained semiconductor supply chain.

So where does that leave consumers? Abuelsamid says that companies like Intel, which haven’t supplied chips for the auto industry in the past, have offered to begin production. And big chip manufacturers like TSMC, a Taiwanese company that dominates the global semiconductor industry, are building more factories.

But Abuelsamid says it will take more than a few months for chip manufacturers to bring their operations up to speed with the current demand for new cars. Making matters worse is the esoteric nature of the semiconductor industry, which faces its own supply bottlenecks as the handful of companies that supply equipment for their manufacturing facilities—known as fabs—race to meet increased demand on their end. Abuelsamid says it will take time for the improvements semiconductor companies are making currently to have a noticeable impact on the supply of new cars.

“It’s likely that car buyers will be paying more for new vehicles, at least through the next year and perhaps longer,” he says. “Most automakers are facing production cuts, which in turn means limited inventory of new products on dealer lots. Low inventory means reduced or nonexistent discounts and deals on new vehicles.”

Consequently, traditional discounts off the window sticker price have been harder to come by and typically smaller. In fact, Consumer Reports is seeing some cars sell for closer to the manufacturer’s suggested retail price, and in some cases even a little more.

CR members can refer to our monthly best new-car deals for guidance on models that perform well and have notable discounts. Insights on local transaction prices—key information for negotiating—can be found on the car model pages.

The silver lining is that now is a good time to sell a car if you’re not using it much because of the pandemic. Rising prices on new cars have pushed many consumers toward used cars, making them scarcer and more expensive as well, analysts say. In other words, it’s a seller’s market.

Head shot of CR Autos Editor, Benjamin Preston

Benjamin Preston

My reporting has taken me everywhere from Baghdad, Iraq, to the Detroit auto show, along the U.S.-Mexico border and everywhere in between. If my travels have taught me anything, it's that stuff—consumer products—is at the center of daily life all over the world. That's why I'm so jazzed to be shining light on what works, what doesn't, and how people can enrich their lives by being smarter consumers. When I'm not reporting, I can usually be found at home with my family, at the beach surfing, or in my driveway, wrenching on my hot rod '74 Olds sedan.