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    Best New Car Deals for Memorial Day Weekend and Beyond

    Big savings can be found on select cars and SUVs

    2021-2025 Audi A4, rear static, with mountains
    Audi A4
    Photo: Audi

    Memorial Day weekend is traditionally one of the best times of the year to buy a new car, with deep discounts and reduced finance rates widely advertised. But the new-car market remains challenging this year, with various tariff-related factors having an impact on supply, demand, and pricing. Yet there are still some good deals available now if you know where to look. That’s where we come in.

    To identify standout deals, Consumer Reports’ analysts studied nationwide new-car incentives and discounts that bring potential savings well below the sticker price.

    To make sure the featured cars represent smart buys, we concentrated on models with a strong Overall Score, which factors in road-test performance, owner satisfaction, reliability, and safety. (Learn more about CR’s car ratings.)

    More on Buying a Car

    The dozen deals highlighted here are currently available until June 2. Each model has rebates, is available for below $50,000, and has the potential for 4 percent or more off the sticker price with negotiation.

    You’re likely to see ads for other models, but their deals may not be as attractive or they may have come up short in Consumer Reports’ testing. It’s important that shoppers do their research and not be swayed by the savings alone.

    The cars listed below—all 2025 models—appear in descending order of the potential savings off the manufacturer’s suggested retail price. To show specific pricing examples, we spotlighted popular versions.

    The potential savings span from 4 percent to 21 percent off the original MSRP—and this often holds true across the model range. There may be regional deals that outshine these national offerings, and variations in supply and demand can mean prices vary in your area. Local pricing can be found through our Build & Buy Car Buying Service.

    We also list the average transaction price for each example, reflecting what others have recently paid. In some cases, there’s a significant difference from the current pricing because that data is from last month’s sales and may not include current offers. Ultimately, the transaction price is the number to beat with your negotiations; the latest version can be found on our car model pages, under the Pricing tab. Generally, securing a price between the bottom line and the average transaction is considered a win and a good deal.

    Specific pricing on these versions and other trim variations are available on our model pages, along with complete road tests, reliability, owner satisfaction, and other key information.

    Since we did our analysis for Memorial Day, Mazda announced rebates on several recommended and non-recommended models in late May, all good until June 2, including:
    • $500 on Mazda CX-30, CX-5
    • $1,000 on Mazda CX-50, CX-70, and CX-90
    • $2,000 on Mazda CX-70 and CX-90 plug-in hybrids.

    CR members will see the car ratings and pricing highlights, including transaction prices, below when logged in.

    See all current Best New Car Deals or use our dynamic ratings chart to create your own list of vehicles by sorting and filtering by the factors that matter most to you.

    Learn how to save money buying a car, even if prices go up due to tariffs.

    CR's Build & Buy Car Buying Service

    In addition to research and reviews, Consumer Reports offers members access to our Build & Buy Car Buying Service at no additional cost. Through this service, members can compare in-stock vehicles, see what others paid for the car they want, and customize their payments online. Once they find a vehicle they’re interested in, members can get up-front price offers online from local certified dealers. On top of national incentives, Consumer Reports members are eligible for additional incentive offers from select manufacturers through the Build & Buy Car Buying Service. Plus, they can get an instant trade-in value for their current vehicle to use toward their next car purchase.

    Kia Niro Electric: 21% Off

    Nissan Ariya: 19% Off

    Hyundai Ioniq 6: 16% Off

    Audi A4: 16% Off

    Audi A3: 14% Off

    Honda Ridgeline: 8% Off

    Ford Escape PHEV: 7% Off

    Cadillac CT4: 6% Off

    Cadillac CT5: 6% Off

    Ford Mustang Mach-E: 5% Off

    Kia Soul: 4% Off

    Mitsubishi Outlander PHEV: 4% Off


    Jeff S. Bartlett

    Jeff S. Bartlett is the managing editor for the autos team at Consumer Reports. He has been with CR since 2005. Previously, Jeff served as the online editorial director of Motor Trend for 11 years. Throughout his career, Jeff has driven thousands of cars, many on racetracks around the globe. Follow him on X: @JeffSBartlett