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    Shopping for love

    ShopSmart: February 2010

    The Internet is begging to help you find Mr. Right. Your choices range from big, well-established matchmaking sites—like eHarmony and Match.com—to specialized ones, such as More to Love for full-figured folks and Single Booklovers for, well, single book lovers. Whichever one you choose, make sure it's reputable. It should list full contact info, including an e-mail address and a street address or phone number, and it should promise that your data won't be sold to third parties. The dating sites below clear those hurdles and are worth a try. A couple of tips to keep in mind: Many sites offer free matchmaking tests, but you have to pay to connect with prospects. Most automatically renew subscriptions, so read the fine print carefully to avoid unexpected charges.

    Chemistry.com

    Cost

    $49.95/1 month; $159.90/6 months.

    How it works

    Some sites offer the equivalent of personals ads, but this one does the matching for you. Take the personality test created by relationship expert Dr. Helen Fisher, then wait for Prince Charming—the site will e-mail you matches daily.

    Don't miss

    Free Communication Weekend, which occurs every other month and lets you try all of the features for nada.

    Ge.la.to

    Cost

    Free.

    How it works

    This new service (at https://ge.la.to) uses your social-networking pages to create a profile of your real life—and shows you the same for your undiscovered love. Just enter your account info for Facebook, Twitter, or another social-networking site and your page will be populated with your likes, wall posts, and photos (you can make anything private with one click). Search for people who fit your criteria (you can be as specific as "5 feet 10 inches and taller" or "likes The Beatles") and send them a message.

    Don't miss

    The automated icebreaker option (funny one-liners) to connect with potential matches.

    SpeedDate.com

    Cost

    Free basic service. Full access is $29.99/1 month; $95.94/6 months.

    How it works

    Rather than browsing profiles and photos, users go on 3-minute site-selected "dates" via instant message, audio, or video chat. You get the convenience of meeting online at the pace of speed dating. Upgrade to the paid service to choose your own dates.

    Don't miss

    The money-back guarantee. You can cancel if you're not satisfied after seven days.

    True.com

    Cost

    $49.99/1 month; $129.99/6 months.

    How it works

    Safety is the name of the game; users are screened for criminal backgrounds and asked to certify that they're truly single (not married or separated). Once you're in, you take several compatibility tests—covering everything from commitment level to communication style—then search for love according to your results.

    Don't miss

    The profile advice. If you don't have a brutally honest BFF to help you with your profile, you can pay to have the True Coaching Center give you tips.

    Speed it up

    Prefer to meet face to face? These Web sites organize speed-dating events, so that you can meet multiple prospects in one night:

    • 8MinuteDating.com guarantees you'll meet at least one person you'd like to go out with or your next event is free.
    • Pre-Dating.com connects busy professionals.
    • HurryDate.com features online profiles, so that you can find out more about your picks.
    • FastLife.com sends you invites to mixers and other events.

    This article appeared in Consumer Reports Shopsmart Magazine.


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