Blender Buying Guide

You can spend as little as $30 on a new blender—or well over $500. Paying more generally means better results and more versatility. But there are exceptions, including high-priced models that literally cracked under the pressure of our tough tests and bargain blenders that exceeded expectations. This buying guide will lead you to the best blender for your needs and budget. 

Compare Types

If you’re just looking to whip up the occasional milkshake or morning smoothie, you’ll want a different model from one you’d use if you’re a fan of whole-fruit juicing with a taste for homemade almond butter. Here are the four main types, from the most-to-least versatile:

A high-performance blender.

"Premium" or "High-Performance"

"Premium" and "high-performance" are terms that manufacturers use. The price tips you off, and these blenders are usually meant to do more than conventional blenders, such as making nut butters or serving up hot soup. 

Priced from $300 to $1,000.

Blender Ratings
A conventional blender.


These less expensive models are best for lower-intensity blending tasks, such as milkshakes and fresh fruit smoothies. Forget the hot soup or whole-fruit juicing, and you might have to settle for chunkier frozen cocktails.

Priced from $40 to $150.

Blender Ratings
A personal blender.


A relatively new blender category aimed at people who like to take their power shakes and yogurt-based smoothies on the go; mixing containers double as a travel jar. They are not intended for hard-core blending.

Priced from $20 to $100.

Blender Ratings
An immersion blender.


Submerge this cylindrical device with exposed blades directly into the food or drink you’re preparing—say, simmering vegetables in a pot. It’s more of a complement to your countertop blender than a replacement.

Priced from $30 to $240.

Blender Ratings

Video Buying Guide

For more, watch our video below.

Don't Forget About Storage

Some blenders are easier to store than others, which could be a real concern if you have a small kitchen. With their super-compact design, immersion blenders tuck easily into a drawer, though, again, they can’t take the place of a countertop blender. Personal blenders are also fairly compact.

If you’re going for a full-sized unit and plan to keep it out on the countertop, a model that is less than 17 inches tall should save space on the countertop by fitting under the kitchen cabinet when not in use (though it’s a good idea to take a measurement because some cabinets are lower).

Pay attention to the number of attachments and accessories that come with the blender. Some models feature multiple mixing containers, which might improve their versatility, but they’ll also take up storage space in your cabinets.

Measure your counter height before buying a new blender to make sure it fits.
Illustration: Chris Philpot

Consider the Features

Below are features to consider. Surprisingly, paying more for a blender doesn’t necessarily get you more features. For more details, check our blender ratings and click on the features & specs tab.

Blender Brands

Black+Decker is a well-known American brand that offers a wide range of models that are available through online retailers as well as Best Buy, Target, Walmart, and other big-box retailers. Prices range from $30 to $80. Shop Black+Decker blenders on Amazon.
Blendtec is a premium brand whose high-performance blenders are available at specialty retailers and some big-box stores, as well as online at Most models range from $400 to $700. Shop Blendtec blenders on Amazon.
Breville is an Australian manufacturer whose upscale countertop and immersion blenders are sold primarily at specialty retailers and some big-box stores, as well as online. Prices range from $200 to $400. Shop Breville blenders on Amazon.
Another widely sold American brand, Cuisinart produces countertop and immersion blenders, which are widely available in department, specialty, and appliance stores, and through online retailers. Prices range from $50 to $150. Shop Cuisinart blenders on Amazon.
Hamilton Beach is a market-leading manufacturer of products, including countertop, personal, and immersion blenders, widely available through department stores, appliances stores, and big-box retailers. Prices range from $20 to $100. Shop Hamilton Beach blenders on Amazon.
Owned by Whirlpool, KitchenAid is a premium U.S. brand known for its colorful designs. Blenders are sold through department stores, specialty stores, appliance stores, online retailers, and big-box retailers. Prices range from $60 to $270. Shop KitchenAid blenders on Amazon.
Ninja is an infomercial favorite known for its multifunctional countertop and personal blenders, sold online and at some big-box stores. Prices range from $60 to $100. Shop Ninja blenders on Amazon.
Another market-share leader, Oster offers mostly budget products sold through department stores, online retailers, Walmart, Target, appliance retailers, and many more outlets. Prices range from $20 to $100. Shop Oster blenders on Amazon.
Vitamix is a major name in high-performance blenders. Its products are primarily sold online and through specialty retailers. Prices range from $400 to $650. Shop Vitamix blenders on Amazon.
The brand behind the first American blender, Waring models are available at department stores and specialty stores. Prices range from $60 to $400. Shop Waring blenders on Amazon.
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