Where do cost-conscious American women do their grocery shopping?

More women are bypassing supermarkets in hopes of spending less

Published: August 2014

Supermarkets, move over. Women are increasingly going elsewhere to do their shopping in hopes of saving more money. Though supermarkets still dominate the grocery shopping realm, other venues including mega-stores and local farmers markets are increasing their presence. Women are also paying attention to money-saving habits to spread their grocery dollar further. Here’s a look at some of the details of how they’re doing it. And you can compare yourself to see whether it matches with your habits.

Editor's Note:

This article also appeared in the October 2014 issue of Consumer Reports magazine.   

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