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Selling It

Goofs, glitches, and gotchas spotted by our readers

Published: January 29, 2015 06:00 AM

Sweating the fine print

Clever marketing and creative turns of phrase might draw attention, but our readers don't take anything at face value.

In this month's installment of Selling It:

Don't it make my nails buffed blue | For the Yankee or Yangtze worker? | Tricky Tex-Mex markdown | Ingenious ingredients | See more Selling It items

Show us the gaffes!

Send us the goofs and glitches you find. Submit them by:


E-mail: SellingIt [at] cro [dot] consumer [dot] org


Postal mail: Selling It, Consumer Reports, 101 Truman Ave., Yonkers, NY 10703


Nail fail

Four surfaces, four colors: This buffing block would be a great idea if its color code wasn’t confused. (Not one of the four hues is actually blue.)
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Unless it’s made in China, Pa.?

This label, sent in by Steven Campiglia of Bellmore, N.Y., suggests that the American worker who inspired this belt has moved overseas.
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Tex-Mex with a catch

The fine print on this coupon, sent in by Ron Weiss of Margate, Fla., turns it into a riddle: How can one get money off a purchase when no purchase is necessary?
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The creative copywriting award goes to . . .

This deodorant label impressed Joshua Conklin of Turner, Maine, with its action-packed list of ingredients.
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Show us the gaffes!

Send us the goofs and glitches you find. Submit them by:


E-mail: SellingIt [at] cro [dot] consumer [dot] org


Postal mail: Selling It, Consumer Reports, 101 Truman Ave., Yonkers, NY 10703


Editor's Note:

This article also appeared in the March 2015 issue of Consumer Reports magazine.



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