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CES 2010: Sharp sharpens TVs with QuadPixel innovation

Consumer Reports News: January 06, 2010 04:55 PM

One of the innovations unveiled by Sharp today at CES is QuadPixel techology. Essentially, each dot or pixel of an LCD TV screen will now feature four colors—the usual red, green, blue, plus yellow. By adding yellow to the traditional RGB setup, Sharp claims their new HDTVs will be capable of displaying over one trillion colors! That's a factor higher than the mere billions of colors capable by most current sets.

Sharp expects this techology to be available on new Aquos TVs, including a 68-inch, 1.6-inch thin monster, by March.

We'll have more news on Sharp's other innovations, including increasing use of LED backlighting, soon.

—Paul Eng

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