Frugal shoppers know that swapping private-label products for brand-name ones can save big bucks at the supermarket checkout--an average of 25 percent, according to industry experts. And our tests have found that many store brands are just as good as the big names. If you're still reluctant to buy them, here are some more reasons to give them a try, along with tips for making the smartest choices:
For more on ways to save on food, read our review of the best and worst supermarkets and watch the video below. (This article is adapted from Consumer Reports Money Adviser.)
—Tod Marks
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