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Despite the fact that it's not necessary or healthy for everyone to follow a gluten-free diet, more and more products on supermarket shelves carry a gluten-free claim. Since 2012 sales of gluten-free products have risen 63 percent, with 4,599 products introduced last year. For marketers, it's a gold mine. The label can lead to increased sales and premium pricing, says Richard George, a food marketing expert. "Perception is reality, and if consumers believe gluten-free products are better, then logic no longer matters." Here, some gluten-free items*:
The No. 1 no-gluten snack. (They're naturally free of gluten.) Sales of products with the label have soared 456 percent since 2012.
Last year almost twice as many gluten-free pet foods were launched than breakfast cereals.
Beauty and hair products, and even household cleaners, carry the label.
One danger of going gluten free is that you could increase your exposure to arsenic because so many gluten-free products contain rice. Read "How Much Arsenic Is in Your Rice?" for more information.
Source: Mintel Group
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