JetBlue abolishes its free checked bag policy for thrifty coach travelers

Sad, so sad. The fact that JetBlue allowed all travelers to check one bag for free, and Southwest allowed two free checked bags, somehow gave me hope that these policies would prove so popular with travelers that the tide would turn, and other airlines would follow suit. But you naysayers were right, fees only go one way–up.

Starting today, JetBlue introduces a new four-tier fare scale. Opt for the lowest-priced ticket, now called "Blue," and you'll pay about $15 dollars less than the next level fare, Blue Plus, according to the airline. But those aptly named Blue ticketholders will pay $20 if they check in a bag online or at a kiosk. Check it in at a ticket counter and it's $25. A second checked bag will cost you another $35. 

"They are slowly getting rid of what distinguished them in pursuit of higher profit. People will fly them for the free snack and free TV, but it's too bad," said George Hobica, founder of the website Airfare Watchdog. "If they get rid of extra legroom they are just going to be another airline."

If you don't like fee add-ons for checked baggage, you'll have to shell out more for your ticket. Spend more on a Blue Plus ticket, and you'll get one free checked bag. Plus you'll owe a slightly reduced change or cancellation fee if you need to make a switch. So Blue Plus would seem to be the obvious choice if you want to check a bag. However, the airline notes that difference in the price of a Blue and a Blue Plus ticket depends on the route and demand–in other words, it will vary, so it could be a more than $15.

Blue Flex, the third level of fares, will run you about $100 more each way than the cheapest ticket, but is fully refundable. You'll also get to check two free bags, à la Southwest (its policy remains, for now).

See our travel and vacation guide for ways to save on airfare, strategies to help you land a seat using frequent flyer points. Also check out our airline ratings.  

There's also a pricey Mint level ticket, which includes two free checked bags, a more spacious seat that lies flat and has its own "door," free food and alcoholic beverages, expedited check-in and early boarding, plus a Birchbox parting gift that includes grooming and "lifestyle" products.

The bottom line: Comparing airline fares and fees will take even more time for travelers who want to include JetBlue in the mix. When it comes to luggage fees alone, checked bag charges can vary based on your route; check airline websites for more details.

––Mandy Walker (@MandyWalker on Twitter)