4 Best Self-Tanners of 2026, Tested by Experts

Still, self-tanners are widely considered a safer alternative to tanning in the sun or in tanning beds, both of which expose you to harmful UV radiation and increase your risk of skin cancer and premature aging. They’re also a go-to product for some people with deeper skin tones who want to even out their color and create a more balanced canvas. The big mystery about using a self-tanner, and the one that probably keeps some people away, is figuring out which shade will “turn” on them.

Consumer Reports took the risk so you don’t have to by testing six popular self-tanners from St. Tropez Classic Bronzing Mousse, Bondi Sands Self-Tanning Foam, Coco and Eve Sunny Honey Bali Bronzing Foam, Jergens Natural Glow Instant Sun, St. Tropez Self Tan Suprême Violet Mousse, and Loving Tan Platinum Mousse. Three CR testers with different skin tones and undertones ordered each self-tanner in the shade they’d most likely try themselves to judge application, the color it produced,  longevity, and, of course, scent (because self-tanners have a smelly reputation). 

Each participant did patch tests with the products first, and we strongly recommend that you do the same to detect allergic reactions and skin irritation. Our testers applied each self-tanner using the Yvoier Self Tanning Mitt Applicator. They also continued to apply sunscreen over the product because self-tanners don’t protect against skin cancer and sun damage. The good news is that none of the self-tanners turned anyone orange: Hurray for modern formulations! The meh news is that only a few yielded significant results with one application. But that may also be good news if you prefer to take tanning slowly.