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Media Room
Release date 10/30/2008
YONKERS, NY — L.L. Bean, Zappos, and Lands’ End were among the top rated e-tailers in Consumer Reports’ survey of more than 25,000 subscribers of their online clothes shopping experiences at 39 online stores.
Those retailers, which scored 92, 91, and 89 respectively, tended to provide superior clothing quality, more accurate descriptions and sizing information, an informative Web site, and an easy way to order and return items. Other retailers that did well for value, quality, fit, and selection included Duluth Trading, and Cabela’s.
Ratings reflect subscriber experiences with up to two clothing purchases from January 2007 to June 2008. A score of 100 would mean all respondents were fully satisfied, 80 means very satisfied, on average; 60, fairly well satisfied. Differences of less than 5 points aren’t meaningful.
The survey revealed that 85 percent of respondents were very or completely satisfied with their online clothes-shopping experiences.
That’s a higher satisfaction score than for most other services CR has recently measured. Only 3 percent of respondents expressed any dissatisfaction. People over age 40 were generally more satisfied than younger respondents. Shoppers encountered relatively few problems, and most of those were resolved quickly.
None of the 39 online clothing stores rated by Consumer Reports fared poorly, but readers gave worse marks in areas including quality, Web site, ordering, and fit for Chadwick’s (75), Haband (72), and Newport News (71).
Most people still buy clothes in actual stores, but the tide might be turning. Last year, Americans ordered more apparel, accessories, and shoes online—almost $23 billion worth—than any other category of merchandise.
“Consumers will save gas and avoid crowds by shopping online,” said Tod Marks, senior project editor, Consumer Reports. “They shouldn’t be nervous about the outcome since CR’s ratings include a wide range of stores with high marks across the board.”
The full online clothing store ratings are featured in the December issue of Consumer Reports, on sale November 4 and online at www.ConsumerReports.org.
Here’s what else CR learned about online clothing shopping:
A big name is no guarantee. At Old Navy, readers called the quality of clothing “Excellent” for only 32 percent of purchases; at Sears, just 29 percent. Victoria’s Secret, the Gap, JCPenney, and Kohl’s fared about the same.
Clothes fit, usually. Overall, clothes proved too big or too small just 7 percent of the time. There were more problems with size accuracy at Sears, Woman Within, Chadwick’s, Haband, and Newport News.
There were many happy returns. Respondents sought a refund or exchange for one in four purchases. They were unhappy with the result only 3 percent of the time, though 15 percent said the cost of returning items was high. One site stood out as excellent: Zappos, which focuses on shoes and offers free delivery and free return shipping.
5 Tips for Shopping Online:
Sign up for bargains. If you sign up for e-mail alerts from your favorite e-tailers, you’ll hear about exclusive online specials.
Consider a company credit card. CR is not encouraging shoppers to take on debt, but if you’re a frequent shopper at one store, a dedicated charge card often provides perks. A no-annual-fee L.L. Bean card, for example, entitles users to free shipping and returns, free monogramming, and the ability to earn coupons.
Buy what you know. Respondents who had previously bought the same item were more apt to be completely satisfied than first-time buyers (52 percent compared with 44 percent).
Look for generous return policies. Lands’ End for example, touts this guarantee: “If you’re not satisfied with any item, simply return it to us at any time for an exchange or refund of its purchase price. Whatever. Whenever. Always.”
See whether you can return locally. Some online companies make you ship returns, even if they operate walk-in stores, but others let you drop off merchandise at any store.
Consumer Reports is a nonprofit membership organization that works side by side with consumers to create a fairer, safer, and healthier world. For 80 years, CR has provided evidence-based product testing and ratings, rigorous research, hard-hitting investigative journalism, public education, and steadfast policy action on behalf of consumers’ interests. Unconstrained by advertising or other commercial influences, CR has exposed landmark public health and safety issues and strives to be a catalyst for pro-consumer changes in the marketplace. From championing responsible auto safety standards, to winning food and water protections, to enhancing healthcare quality, to fighting back against predatory lenders in the financial markets, Consumer Reports has always been on the front lines, raising the voices of consumers.
© 2008 Consumer Reports. The material above is intended for legitimate news entities only; it may not be used for advertising or promotional purposes. Consumer Reports® is an expert, independent, nonprofit organization whose mission is to work side by side with consumers to create a fairer, safer, and healthier world. We accept no advertising and pay for all the products we test. We are not beholden to any commercial interest. Our income is derived from the sale of Consumer Reports® magazine, ConsumerReports.org® and our other publications and information products, services, fees, and noncommercial contributions and grants. Our Ratings and reports are intended solely for the use of our readers. Neither the Ratings nor the reports may be used in advertising or for any other commercial purpose without our prior written permission. Consumer Reports will take all steps open to it to prevent unauthorized commercial use of its content and trademarks.
Consumer Reports is a nonprofit membership organization that works side by side with consumers to create a fairer, safer, and healthier world. For 80 years, CR has provided evidence-based product testing and ratings, rigorous research, hard-hitting investigative journalism, public education, and steadfast policy action on behalf of consumers’ interests. Unconstrained by advertising or other commercial influences, CR has exposed landmark public health and safety issues and strives to be a catalyst for pro-consumer changes in the marketplace. From championing responsible auto safety standards, to winning food and water protections, to enhancing healthcare quality, to fighting back against predatory lenders in the financial markets, Consumer Reports has always been on the front lines, raising the voices of consumers.
© 2008 Consumer Reports. The material above is intended for legitimate news entities only; it may not be used for advertising or promotional purposes. Consumer Reports® is an expert, independent, nonprofit organization whose mission is to work side by side with consumers to create a fairer, safer, and healthier world. We accept no advertising and pay for all the products we test. We are not beholden to any commercial interest. Our income is derived from the sale of Consumer Reports® magazine, ConsumerReports.org® and our other publications and information products, services, fees, and noncommercial contributions and grants. Our Ratings and reports are intended solely for the use of our readers. Neither the Ratings nor the reports may be used in advertising or for any other commercial purpose without our prior written permission. Consumer Reports will take all steps open to it to prevent unauthorized commercial use of its content and trademarks.