With an all-new Mazda 6 sedan, company is showing it’s willing to continue carving out a unique spot in the auto industry. The brand known for its “Zoom-zoom” ads has always prized both drivability and value, and it has always championed engine technology innovation, dating back to the days of its unique rotary engine.

The 2018 Mazda 6, unveiled today at the LA Auto Show, carries on that tradition, with more engine improvements and bold styling. Mazda says it wants to enrich the lives of its customers through car ownership, to create an emotional connection and to celebrate driving.  

See the complete coverage of the 2017 LA Auto Show.

In recent years, instead of pursuing electrification like GM, Tesla, and Toyota, Mazda has made big bets on wringing improvements out of the traditional gasoline-powered internal combustion engine, resulting in a series of Skyactiv powertrains that approach the efficiency of some gas-electric hybrids.

The newest Mazda 2.5-liter engine will feature cylinders that deactivate between 25 mph and 50 mph, adding to efficiency. Higher-trim models will get a turbocharged engine with numerous technical refinements. To further promote the joy of driving, Mazda will continue to offer models with manual transmissions.  

2018 Mazda 6 sedan interior

The new Mazda 6 retains refined styling the brand has been championing for a few years, with a design language the Japanese carmaker calls “Soul of Motion.” The car sits low to the ground, with a wide stance. There are sensuous curves over the wheel wells, a low roofline and a wide grille.

As it did with the large CX-9 SUV last year, Mazda is offering the 6 in a “Signature” trim level that aims to lure buyers from luxury brands. The interior features trim in Japanese Sen wood and Nappa leather, with foam-packed seats that absorb road vibrations. The seatbacks are ergonomically designed to maintain the spine’s natural S-shape, Mazda says.

The redesigned Mazda 6 will go on sale in spring 2018.  

2018 Mazda 6 sedan