Marketers want their products and services to be noticed and applauded, but sometimes the attempt backfires. When it does, our eagle-eyed readers let us know, submitting examples of ripoffs, poorly worded ads, half-empty packaging, outlandish claims, and goofs that have made them laugh out loud.

Ignorance Is Bliss

Sometimes you just don’t want to know. 


A photo of a bottle of coconut water with a close-up of the ingredients list which does not list coconut.

Yes, We Have No Coconuts
Apparently, no coconuts were harmed in the manufacturing of this water. (Submitted by Sarah Shea, Vista, Calif.)


A photo of cans of cat food labeled kitten formula.

A Meal That Gives Us Paws
Salmon, herring, beef... the dinner choices were looking good... until we got to the Kitten Formula. (Submitted by Peter Muller, Wauwatosa, Wis.)


A photo of the package of a fly mask for horses.

Who Was That Masked Fly?
This packaging begs the question: What does a horse—or a fly—with ears weigh, anyway? (Submitted by Paul Misleh, Gainesville, Fla.)


A photo of a package of imitation crab meat with a close-up of the label that states crap delights.

One Man’s Crab Is Another Man’s...
Though the “get 1 free” offer is no doubt delightful, we think we’ll pass. (Submitted by Fredrik Raab, Santa Rosa, Calif.)


Be on the lookout for goofs and glitches like these. Share them with us via:

  • Email: SellingIt@cro.consumer.org
  • Mail: Selling It, Consumer Reports, 101 Truman Ave., Yonkers, NY 10703

Send us your funny ads and we might publish it here.

Editor's Note: This article also appeared in the August 2016 issue of Consumer Reports magazine.