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Satisfaction Survey: Most and Least Satisfying Tire Brands

CR's exclusive survey covers 39 brands, from Arizonian to Yokohama

Tire Brand Satisfaction - hand on a tire

Tire buyers reported significant differences between the most and least satisfying tire brands in our recent survey. Those that live up to their promise of performance or longevity tend to have higher satisfaction ratings—much like we’ve seen from our surveys on car owner satisfaction.

A recent Consumer Reports survey of its members revealed two considerations that were important to replacement-tire shoppers: all-weather grip (50 percent) and brand (47 percent). The third-ranked factor, manufacturer treadwear warranty, trailed at 39 percent.

In a store, grip is difficult to judge based on sales staff advice and marketing taglines. Consumer Reports’ tire ratings make it clear. Our yearlong tire testing process includes a number of grip-related evaluations, including wet/dry braking, handling, and snow traction.

Brand perception can be influenced by how the tires perform for consumers and in our tests, as well as word of mouth and advertising. We guide our members to the better-performing tires, but ultimately it is the consumer experience that speaks loudest.

MORE on TIRES

“Our extensive testing reveals how tires compare in every category based on several key measurements,” says Gene Petersen, tire program manager at Consumer Reports. “But how happy customers are when they buy the tires provides an interesting and useful complement to findings from our track.” 

To understand how satisfied consumers are with their tires, we asked members how likely they are to recommend the tire brand and type they most recently purchased.

There were nine brands that received the top satisfaction distinction, while an additional 17 brands received a favorable rating. Only five brands received an unfavorable rating. The other eight brands included in the survey received a middling score.

Some of the ratings are in line with our test findings—well-performing products tend to satisfy. However, there are some notable differences. Satisfaction can be influenced by perceived value, brand characteristics, and whether the product fulfills a marketing promise—all elements that are not part of our tests.

TIRE RATINGS

The ranking for some specialty brands can be better understood when looking beyond their test scores. Tires that focus on a particular niche, such as off-roading or value, can be seen as more satisfying for fulfilling their advertised mission. Of course, there are some budget-priced brands at the bottom that provide lackluster performance—not a satisfying combination, as survey respondents have pointed out.

Below you will find results from a large-scale survey of more than 30,000 Consumer Reports members who reported on tire purchase and/or installation experiences at walk-in chains, online retailers, independent tire retailers, and car dealerships between the fall of 2017 and the fall of 2018. The tire brands are presented in order of how they rate for overall satisfaction, starting with the top-rated brand. Combined with our test-based ratings, satisfaction can be a useful tool for shoppers.  

Also, see the complete tire retailer ratings, including scores and the results for each factor. 

Brand Owner Satisfaction
Vredestein 5
Michelin 5
Riken 5
Nokian 5
Nitto 5
Aspen 5
Big O Tires 5
Continental 5
General 5
BFGoodrich 4
Cooper 4
Pirelli 4
Dick Cepek 4
Mickey Thompson 4
Roadmaster 4
Starfire 4
Bridgestone 4
Mastercraft 4
Goodyear 4
Falken 4
Dayton 4
Fuzion 4
Nexen 4
Toyo 4
Hankook 4
Laufenn 4
Yokohama 3
Firestone 3
Kumho 3
Uniroyal 3
Ohtsu 3
Hercules 3
Ironman 3
Dunlop 3
Kelly 2
Sumitomo 2
Arizonian 2
Barum 2
Pathfinder 2
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Recently Tested Tires

See our full list of Tire Ratings