Should You Buy a Walmart Onn TV?

With the holiday shopping season underway, you may see aggressive promotions for Walmart’s Onn TVs, along with other Onn-branded devices, such as tablets and speakers.

Onn is one of a handful of private-label brands that have TVs and other products sold by just one retailer. Best Buy’s Insignia TVs and sound bars, Amazon Basics cables and accessories, and Target’s Heyday products are other examples.

Onn TVs are typically cheaper than competitive models from better-known brands. For instance, this holiday season Walmart is offering a 70-inch 4K Roku set for $398. That’s hundreds of dollars less expensive than other sets this size. Another Onn TV is a 40-inch 1080p Roku set that’s going for a super-low $128.

These deals start at 7 p.m. ET Monday, Nov. 22, and will be available in stores at 5 a.m. local time Friday, Nov. 26. Walmart+ subscription members, who pay $98 per year or $12.95 per month for an Amazon Prime-like free delivery service, get access to deals 4 hours earlier than nonmembers. Last year, a similar deal—on a 65-inch 4K Onn Roku TV for $228—sold out almost immediately.

But even the least expensive television isn’t a great deal unless it has decent picture quality and you like it once you get it home. So should you buy an Onn TV?