Should You Buy a Walmart Onn TV?

Walmart's electronics house brand sets are inexpensive, but they don't rival TVs from the top brands for performance

TV with NYC skyline on screen Photo: Consumer Reports

With the holiday shopping season underway, you may see aggressive promotions for Walmart’s Onn TVs, along with other Onn-branded devices, such as tablets and speakers.

Onn is one of a handful of private-label brands that have TVs and other products sold by just one retailer. Best Buy’s Insignia TVs and sound bars, Amazon Basics cables and accessories, and Target’s Heyday products are other examples.

Onn TVs are typically cheaper than competitive models from better-known brands. For instance, this holiday season Walmart is offering a 70-inch 4K Roku set for $398. That’s hundreds of dollars less expensive than other sets this size. Another Onn TV is a 40-inch 1080p Roku set that’s going for a super-low $128.

These deals start at 7 p.m. ET Monday, Nov. 22, and will be available in stores at 5 a.m. local time Friday, Nov. 26. Walmart+ subscription members, who pay $98 per year or $12.95 per month for an Amazon Prime-like free delivery service, get access to deals 4 hours earlier than nonmembers. Last year, a similar deal—on a 65-inch 4K Onn Roku TV for $228—sold out almost immediately.

But even the least expensive television isn’t a great deal unless it has decent picture quality and you like it once you get it home. So should you buy an Onn TV?

More on TVs

Walmart has declined to tell CR which companies make Onn televisions. But the Onn Roku TV warranty, which applies to Onn TVs 42 inches and larger, says that Element Electronics will handle repairs made under warranty. Element is based in South Carolina, and its TVs have typically been subpar in CR’s testing.

Consumer Reports currently has four of Walmart’s Onn TVs in our TV ratings, which are available to digital members. All the sets we test are bought at retail and rigorously tested in our dedicated labs for picture quality, high dynamic range performance, viewing angle, and more.

None of the larger Onn models we’ve tested seem like a great choice for the main TV in your home, but it really depends on how you choose to balance the trade-off between performance and price.

Go to Consumer Reports’ Holiday Gift Guide for updates on deals, expert product reviews, insider tips on shopping, and much more.

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We investigate, research, and test so you can choose with confidence.