Should You Buy a Walmart Onn TV?

Walmart's new electronics house brand sets are inexpensive, but they don't rival sets from the top brands for performance

Large flat-screen TV on display featuring a prominent image of a city skyline.

Based on the number of online searches, an awful lot of people are looking for information on Walmart's new Onn electronics brand, and especially Onn TVs. 

Onn is one of a handful of private-label brands in the electronics industry, meaning they're sold by just one retailer. Best Buy's Insignia TVs and sound bars at Best Buy, AmazonBasics cables and accessories, and Target's Heyday products are other examples.

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Walmart wouldn't tell us who makes Onn products but the Onn TV's warranty says that Element Electronics, a TV manufacturer based in South Carolina whose TVs have typically been subpar in CR testing, will handle repairs made under warranty. 

There's a good reason people are interested in Onn TVs: They are very inexpensive. During Black Friday and Cyber Monday, we saw a 40-inch 1080p set priced at just $98, a $148 50-inch 4K Roku set, and a 58-inch 4K Roku TV selling for less than $200. 

Those prices are dirt cheap. However, lots of other televisions are selling at a discount now, as well. The question for many shoppers is whether Onn TVs are any good.

Consumer Reports has now tested three of Walmart's Onn TVs, and added them to our TV ratings, which include nearly 250 televisions—all bought at retail, and rigorously tested in our dedicated labs for picture quality, high dynamic range performance, viewing angle, and more.

While none of the Onn models we tested seem like a great choice for the main TV in your home, it really depends on how you're going to use it, and how you choose to balance the trade-off between performance and price.

Test Results on Walmart Onn TVs

The 24-inch Onn set we tested, the Onn ON24HB19E02—now sits at the very bottom of our ratings for televisions 29 inches and smaller. The performance is unimpressive. However, in the most important area, high-definition picture quality, this set did as well as many other TVs in this size range, earning a Very Good score.

The set lost points for its fairly narrow viewing angle (you need to face the set head-on to get the best picture) and it exhibited a bit more blurring during fast-moving scenes than some other sets.

To provide some context, sets smaller than 32 inches tend to have lower overall scores in our ratings than larger models, as they often have poor sound and narrow viewing angles. And some of the Onn TV's rivals only performed slightly better. 

At $90, this is one of the least expensive TVs you can find anywhere.

We also tested two bigger sets, the 55-inch Onn ONA55UB19E06 and the larger 65-inch Onn ONA65UB19E07.

The bigger TV did a bit better, but both models are now among the lowest-rated sets in their size categories. The biggest difference between the sets is that the 55-inch model delivers a somewhat better high-definition picture quality.

The main issue with the 65-inch TV set was that we saw some non-uniformity in this set. That can mean you see brighter cloudy areas on very dark scenes, or in the black bars when you watch a letterboxed movie. Also, there were some visible lines in the image on this set during our film-mode tests.

Neither set did a bang-up job for UHD performance. While both sets were fine with native 4K shows and movies, which you can get from several streaming services, they didn't perform as well when they had to upscale regular high-definition content to the sets' higher-resolution 4K screens. That's a task TVs handle routinely these days. On the Onn sets, the edges of objects appeared jagged rather than smooth. 

Also of note is that neither of these TVs support high dynamic range (HDR) technology, a feature that can produce brighter, more colorful images with greater contrast, closer to what we see in real life. While many lower-priced TVs in our ratings aren't capable of doing an effective job with HDR, mainly because they can't get bright enough, the Onn TVs actually degraded content with HDR images, making them look washed out.

We also saw this a few years ago in some of the earliest 4K sets we tested, but it's much rarer now.

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