Black Friday Car Deals Toyota Highlander

The airwaves and the internet are abuzz with holiday deals on the latest gizmos and gadgets, but if you're looking for truly colossal savings, check out some of the offers at your local car dealerships where you can save big money.

The benefits of spending your shopping time buying a new car:

• You could save thousands of dollars.
• Some 2019 models already have huge discounts.
• There are extreme deals available on remaining 2018 models, though selection may be limited. Those recommended 2018s with national deals are listed at the bottom. 
• Dealers are typically more willing to negotiate to meet their quotas as the end of the month approaches.
• You’ll find plenty of parking and fewer crowds at the dealership than at the local mall.

Go to Consumer Reports’ 2018 Holiday Central for updates on deals, expert product reviews, insider tips on shopping, and much more.  

As we compared 2018 and 2019 deals, often the difference between the model years is just a few hundred dollars—certainly not enough to offset the accelerated depreciation that a 2018 vehicle will suffer this year. Plus, there is always the potential to get more features, especially advanced safety systems, in the latest version. For these reasons, our focus here is primarily on 2019s. 

Even among 2019s, we're seeing potential savings off MSRP (factoring all national discounts and negotiation room) of up to 14 percent. Plus, there may be further regional and local incentives to add urgency to this shopping holiday.

In choosing the models to highlight, we concentrated on models with a strong Overall Score, which factors in road-test performance, owner satisfaction, reliability, and safety. (Learn more about CR car ratings.)

All nationwide incentives are good until at least Nov. 30—meaning they extend through Cyber Monday—with many scheduled to run into December. The vehicles are listed in order of percent of potential savings available off the sticker price. Similar discounts can be found on other versions in addition to those spotlighted.

Detailed pricing information is available on all current vehicles from their respective model pages, linked below.

CR Build & Buy Car Buying Service



When buying a car, in addition to research and reviews, Consumer Reports offers its members access to the Build & Buy Car Buying Service at no additional cost. Through this service, a nationwide network of about 12,000 participating dealers provides up-front pricing information and a certificate to receive guaranteed savings off the manufacturer's suggested retail price for customers in most states.

The pricing information and guaranteed savings include eligible incentives. Consumer Reports members have saved an average of $3,101 off the MSRP with the Build & Buy Car Buying Service.



Kia Soul: 14% Off

Black Friday Car Deals Kia Soul

There is more to the boxy Soul than quirky styling. It packs abundant interior space, with chairlike seats and big windows that provide an excellent view out. Though fundamentally a budget hatchback, the Soul can function as an SUV alternative. The driving experience isn't special: The ride is stiff, and handling is sound but unexceptional. Power delivery from the 2.0-liter four-cylinder engine feels just adequate, and its 26 mpg overall is not outstanding. A more powerful 201-hp, 1.6-liter turbo four-cylinder is available, as is a fully electric Soul.

Its extensive options list includes heated seats and touch screen navigation. Available safety gear includes automatic emergency braking (AEB), forward-collision warning (FCW), and lane-departure warning, but only on higher trims. 

2019 Kia Soul +
Incentives expire: Nov. 30, 2018
MSRP: $21,430
Potential savings off MSRP: $3,076
Bottom line price: $18,354

Read the complete Kia Soul road test.

Kia Optima: 13% Off

Black Friday Car Deals Kia Optima

The 2019 freshened Optima comes standard with advanced safety features which include forward-collision and rear cross-collision warning, lane-keep assist, and blind-spot warning. Kia's midsized sedan packs a lot of substance and value. It drives nicely, with a firm yet absorbent ride and responsive, secure handling. The 2.4-liter four-cylinder engine is pleasant and returned 28 mpg overall in our tests; the uplevel 2.0-liter turbo-four packs more punch. A 1.6-liter four-cylinder mated to a seven-speed dual-clutch transmission is also available. Both hybrid and plug-in hybrid versions are available.

The EX trim features comfortable leather seats, automatic climate control, a roomy rear seat, and heating for the seats and steering wheel. The controls are very intuitive to use, but the low-mounted dash vents tend to blow more air on your hands.

2019 Kia Optima EX
Incentives expire:
 Nov. 30, 2018
MSRP: $27,720
Potential savings off MSRP: $3,572
Bottom line price: $24,148

Read the complete Kia Optima road test.

Toyota Tundra: 11% Off

Black Friday Car Deals Toyota Tundra

The Tundra feels outclassed by newer and more refined competitors. It offers a standard two-door regular cab and two sizes of crew cabs. You can choose between a very powerful 5.7-liter V8 and a 4.6-liter V8. The six-speed automatic is very smooth and responsive.

Its handling is secure, but the ride is jittery, especially with the TRD off-road package. The cabin is very roomy, but it's a long reach for drivers to some controls. Towing performance is extremely capable. The damped rear tailgate is easy to raise and lower. FCW, AEB, and lane-departure warning are standard.

2019 Toyota Tundra SR5 CrewMax 4WD
Incentives expire: Dec. 3, 2018
MSRP: $40,270
Potential savings off MSRP: $4,415
Bottom line price: $35,855

Read the complete Toyota Tundra road test.

Hyundai Santa Fe XL: 11% Off

Black Friday Car Deals Hyundai Santa Fe XL

The three-row Hyundai Santa Fe is renamed Santa Fe XL for 2019 while the Santa Fe replaces the five-passenger Santa Fe Sport. The XL is still a roomy and comfortable three-row SUV built for family duty. Its 3.3-liter V6 engine is mated to a smooth, responsive six-speed automatic transmission, a combination that attained 20 mpg overall in our tests.

Its handling is sound and secure. Another plus is the settled, compliant ride that blunts pavement imperfections and lets the SUV sail smoothly on the highway. The well-finished cabin brings a lot of features for the money. Access to the cramped third row is somewhat difficult. Hyundai's updated Blue Link system features remote starting via mobile phones. It is available with advanced safety features such as a multiview camera, AEB with pedestrian detection, and lane-departure warning.

2019 Hyundai Santa Fe XL SE AWD
Incentives expire: Dec. 3, 2018
MSRP: $33,580
Potential savings off MSRP: $3,575
Bottom line price: $30,005

Read the complete Hyundai Santa Fe XL road test.

Kia Sportage: 11% Off

Black Friday Car Deals Kia Sportage

The Sportage is a stylish and mildly sporty choice among small SUVs. Most versions are equipped with a 2.4-liter four-cylinder, and the top-trim SX version boasts a more powerful 2.0-liter turbocharged four-cylinder. Both engines are mated to a smooth six-speed automatic transmission. Though a touch firm, the ride is composed and handling is responsive. The Sportage benefits from the pairing of a larger engine and a conventional automatic transmission, which combine to give it smoother power delivery.

The controls are easy to use. Visibility to the rear and side, though, is hampered by the thick rear roof pillars. The rear seat is roomy and has an almost flat floor. Advanced safety features, including blind-spot warning, lane-departure warning, and rear cross-traffic alert are offered as optional equipment.

2019 Kia Sportage LX AWD
Incentives expire: Nov. 30, 2018
MSRP: $26,245
Potential savings off MSRP: $3,002
Bottom line price: $23,243

Read the complete Kia Sportage road test.

Toyota Camry: 10% Off

Black Friday Car Deals Toyota Camry

The redesigned Camry brings snazzier styling and slightly more nimble handling while retaining its comfortable, quiet demeanor. It again stands as one of the best midsized sedans. The lower stance makes access a bit more difficult, and the rear seat has lost some roominess. The standard 2.5-liter, four-cylinder engine provides ample power and gets an impressive 32 mpg overall. A 3.5-liter V6 is also available. Both are paired to a new eight-speed automatic transmission that isn't supersmooth. A very frugal hybrid LE gets 47 mpg overall without any sacrifice in trunk space.

The Entune infotainment system is capable. Apple CarPlay has been added to the infotainment system for 2019. Standard safety equipment includes FCW and AEB, but blind-spot warning (BSW) is optional.

2019 Toyota Camry LE
Incentives expire: Dec. 3, 2018
MSRP: $25,270
Potential savings off MSRP: $2,569
Bottom line price: $22,701

Read the complete Toyota Camry road test.

Toyota Corolla: 10% Off

Black Friday Car Deals Toyota Corolla

The Corolla delivers a comfortable ride and has a quiet, spacious interior for a compact sedan. Its handling is lackluster but very secure. A sportier SE version has a tauter suspension with marginally better handling. The continuously variable transmission is fine when loafing around but can elicit loud engine noise under higher revs. Fuel economy is excellent at 32 mpg overall, and the Corolla returns 43 mpg on the highway.

Inside, padded and stitched surfaces contrast with a number of drab, hard-plastic bits. Upscale features include standard Bluetooth connectivity, automatic climate control, and a touch-screen radio with simple controls. The rear seat is one of the roomiest in the category. FCW and AEB are standard. 

2019 Toyota Corolla LE
Incentives expire: Dec. 3, 2018
MSRP: $20,055
Potential savings off MSRP: $1,918
Bottom line price: $18,137

Read the complete Toyota Corolla road test.

Toyota Highlander: 10% Off

Black Friday Car Deals Toyota Highlander

The Highlander ranks among the best midsized three-row SUVs, with a desirable balance of an absorbent ride, responsive handling, and generous interior space. A third row allows seating for eight in a pinch—seven with optional second-row captain's chairs—and folds flat easily to increase cargo space. The punchy 3.5-liter V6 engine is now matched to an eight-speed automatic. This new transmission isn't as smooth as the previous six-speed one, but it helped improve fuel economy to 22 mpg overall. The hybrid version gets 25 mpg overall.

It's a long reach for drivers to some controls, particularly the touch screen. The Entune system includes a larger 8-inch screen. A comprehensive suite of safety technology, including AEB, is standard.

2019 Toyota Highlander XLE AWD
Incentives expire: Dec. 3, 2018
MSRP: $41,725
Potential savings off MSRP: $4,039
Bottom line price: $37,686

Read the complete Toyota Highlander road test.

Toyota Sienna: 9% Off

Black Friday Car Deals Toyota Sienna

The Sienna is a sensible minivan choice. It rides comfortably and is quiet inside, but handling is lackluster. It has a lively 3.5-liter V6 engine but the new eight-speed automatic transmission doesn't shift as smoothly as the previous six-speed one did. However, the transmission helped improve fuel economy from 20 to 21 mpg. The Sienna is the only minivan available with all-wheel drive. An eighth seat cleverly stores in the back when it isn't installed in place. FCW, AEB, lane-departure warning with lane-keeping assist, and adaptive cruise control are standard.

2019 Toyota Sienna XLE
Incentives expire: Dec. 3, 2018
MSRP: $38,310
Potential savings off MSRP: $3,481
Bottom line price: $34,829

Read the complete Toyota Sienna road test.

Toyota Corolla Hatchback: 9%

Black Friday Car Deals Toyota Corolla Hatchback

The most enjoyable aspect of the Corolla hatchback is how well it tackles curvy roads, exhibiting an athletic demeanor with quick reflexes and a taut, tied-down attitude. But the ride is stiff and the car is loud, the latter due mostly to the raspy engine that usually seems like it’s working too hard. However, the 36 mpg overall it achieves is impressive.

The front seats hug occupants nicely inside the tight cabin, but the rear seat is super cramped. Controls are very easy to use and connectivity is up to date with Apple CarPlay, although Android Auto compatibility isn’t available. Toyota has made FCW and AEB standard, but BSW is optional.

2019 Toyota Corolla Hatchback SE
Incentives expire: Dec. 3, 2018
MSRP: $22,010
Potential savings off MSRP: $2,063
Bottom line price: $19,947

Read the complete Toyota Corolla Hatchback road test.

Below are the standout deals on CR-recommended 2018 models.

Best Black Friday Deals on 2018 Models

Make & ModelIncentives ExpireMSRPInvoicePotential Savings off MSRP ($)
2018 Hyundai Sonata SE12/3/18$22,935 $22,026 $4,159

2018 Nissan Altima 2.5 SV

12/3/18$26,805 $25,043 $4,762
2018 Ram 1500 Big Horn 4x4 Regular Cab 64" Box12/3/18$37,590 $35,496 $6,344
2018 Hyundai Elantra SEL 2.0L Automatic12/3/18$19,735 $19,112 $3,373
2018 Buick Encore Preferred ll AWD11/30/18$29,395 $28,259 $5,136
2018 Hyundai Santa Fe Sport 2.4L AWD12/3/18$27,480 $26,304 $4,676
2018 Hyundai Elantra GT Automatic12/3/18$21,235 $20,428 $3,307
2018 Toyota Sienna XLE FWD 8-Passenger12/3/18$38,135 $35,167 $5,718

2018 Toyota Tundra 4WD SR5 CrewMax

12/3/18$41,165 $38,183 $5,982
2018 Hyundai Santa Fe SE 3.3L AWD12/3/18$33,580 $32,005 $5,075