Black Friday Car Deals Kia Optima

The airwaves and the internet are abuzz with holiday deals on the latest gizmos and gadgets. But if you're looking for truly colossal savings, check out some of the offers at your local car dealerships, where you can save big money.

There are benefits to spending your shopping time buying a new car:

• You could save thousands of dollars.
• Some 2020 models already have huge discounts.
• There are extreme deals available on remaining 2019 models, though selection may be limited. Recommended 2019s with national deals promising savings of 10 percent or more off the sticker price are listed at the bottom. 
• Dealers are typically more willing to negotiate to meet their quotas as the end of the month approaches.
• You’ll find plenty of parking and fewer crowds at a dealership than at the local mall.

Studying the current 2019 and 2020 deals, we found that the difference between the model years is often just a few hundred dollars, certainly not enough to offset the accelerated depreciation that a 2019 vehicle will suffer this year. Plus, there's always the potential to get more features, especially advanced safety systems, in the latest version. For these reasons, our focus here is primarily on 2020s. 

More on Buying a Car

Even among 2020s, we're seeing potential savings off MSRP (factoring in all national discounts and negotiation room) of up to 16 percent. Plus, there may be regional and local incentives to add urgency to this shopping holiday.

In choosing the models to highlight, we concentrated on those with a strong Overall Score, which factors in road-test performance, owner satisfaction, reliability, and safety. (Learn more about CR car ratings.)

All nationwide incentives are good until at least Dec. 2, meaning they extend through Black Friday and Cyber Monday, with some scheduled to run into January. The vehicles are listed in order of percentage of potential savings available off the sticker price. Similar discounts can be found on other versions in addition to those spotlighted.

Detailed pricing information is available on all current vehicles from their respective model pages, linked below.


Go to 
Consumer Reports’ 2019 Holiday Gift Guide for updates on deals, expert product reviews, insider shopping tips, and much more.
 


CR Build & Buy Car Buying Service

In addition to research and reviews, Consumer Reports offers members access to the Build & Buy Car Buying Service at no additional cost. Through this service, a nationwide network of more than 12,000 participating dealers provide up-front pricing information and a certificate to receive guaranteed savings off MSRP in most states.

The pricing information and guaranteed savings include eligible incentives. Consumer Reports members have saved an average of $3,016 off MSRP with the Build & Buy Car Buying Service.

Kia Optima: 16% Off

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2020 Kia Optima

Price Range: $23,390 - $36,090

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Nissan Rogue: 15% Off

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2020 Nissan Rogue

Price Range: $25,490 - $33,190

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Nissan Altima: 13% Off

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2020 Nissan Altima

Price Range: $24,300 - $35,180

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Kia Sportage: 12% Off

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2020 Kia Sportage

Price Range: $23,990 - $35,090

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Kia Sorento: 11% Off

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2020 Kia Sorento

Price Range: $26,990 - $41,890

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Hyundai Veloster: 11% Off

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2020 Hyundai Veloster

Price Range: $18,800 - $28,350

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Nissan Murano: 10% Off

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2020 Nissan Murano

Price Range: $31,730 - $45,530

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Hyundai Santa Fe: 10% Off

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2020 Hyundai Santa Fe

Price Range: $26,275 - $39,575

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Nissan Maxima: 9% Off

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2020 Nissan Maxima

Price Range: $34,450 - $41,840

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Chevrolet Bolt: 9%

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2020 Chevrolet Bolt

Price Range: $36,620 - $41,020

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Below are the standout deals on CR-recommended 2019 models. Each offers potential savings of at least 10 percent off MSRP.

Best Black Friday Deals on 2019 Models

MAKE & MODELINCENTIVES EXPIREMSRPINVOICEPOTENTIAL SAVINGS OFF MSRP ($)
2019 Hyundai Sonata SEL 2.4L1/6/20$24,300 $23,013 $4,037
2019 Hyundai Santa Fe XL SE AWD1/6/20$32,700 $31,119 $5,581
2019 Kia Sorento EX V6 AWD1/2/20$37,390 $35,510 $5,880
2019 Nissan Rogue Sport SV AWD12/2/19$25,490 $24,130 $3,860
2019 Hyundai Elantra GT Hatchback Automatic1/6/20$20,450 $19,637 $2,813
2019 Hyundai Sonata Hybrid SE1/6/20$25,750 $24,490 $3,260
2019 Kia Optima LX1/2/20$22,990 $22,186 $2,804
2019 Hyundai Veloster Turbo R-Spec Manual1/6/20$22,900 $21,826 $2,824
2019 Nissan Murano SL AWD12/2/19$40,930 $38,416 $4,764

2019 Mazda6 Touring Automatic

12/2/19$26,400 $24,928 $2,972
2019 Hyundai Kona SEL AWD Automatic1/6/20$23,200 $22,222 $2,478
2019 Mazda CX-9 Touring AWD12/2/19$37,130 $35,127 $4,003
2019 Kia Forte LXS IVT1/2/20$19,190 $18,519 $1,921