Best Labor Day Deals on New Cars for 2020

Shoppers can find big savings on good, safe, reliable models

2020 Nissan Altima is among the best new car deals for Labor Day

Summer is winding down, and the airwaves are filled with promotions for Labor Day deals on new cars. Consumer Reports has found great deals on good cars during one of the biggest car-shopping weekends of the year.

Our team sifted through a mountain of data looking for models that have potential savings well below sticker price when factoring nationwide discounts. Then, to make sure the featured cars represent smart buys, we concentrated on models with a strong Overall Score, which factors in road-test performance, owner satisfaction, reliability, and safety. (Learn more about CR car ratings here.)

Our analysis shows that you can save from $2,000 to almost $6,000 off the manufacturer’s suggested retail price on all 10 of the CR recommended cars and SUVs featured here. 

Hyundai, Kia, and Nissan are heavily represented here in part because their current offers extend past Labor Day. There are great deals from several other brands that expire Aug. 31 that are worth exploring as well. (See our full Best New Car Deals list.)

This is an unusual year, as we all know, bringing new complexities and trends in the car-buying realm. Interestingly, these Labor Day deals are not quite as good as we found last year. The most discounted cars right now are mostly from luxury nameplates, and as is often the case, many do not meet our standards for recommendation.

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Extreme savings come with some trade-offs. It's the end of the model year, and any 2020 car purchased now will see accelerated first-year depreciation. That may not matter if you plan to hold on to a vehicle for a long time, especially if you're a high-mileage driver.

Some of the models, including the Mercedes-Benz GLA and Nissan Rogue, are being replaced with all-new vehicles for 2021. Sure, the leftover 2020 models may look like old news when fresh designs hit the street, but based on our extensive survey data, cars tend to be most reliable in the final year of that generation's production.

Each vehicle highlighted here is a 2020 model, and they're ranked based on the percentage of potential savings off the MSRP, starting with an SUV at 16 percent off. 

Below, we list the Bottom Line Price—that’s the negotiation target and the best TrueCar price that a participating dealer will give through Consumer Reports’ Build & Buy program. The closer a shopper can get to that figure, the better the deal.  

Specific pricing details on these and other trim levels are available on CR's model pages, along with complete road-test results, information on reliability and owner satisfaction from our surveys, and other essential information. You can also find local transaction prices there that reflect supply and demand in your area, incorporating regional incentives.

All deals are currently in effect and last through Labor Day.

If you're considering pre-owned, browse CR's Used Car Marketplace


Shop CR's Car Buying Service From Home

The Consumer Reports Build & Buy Car Buying Service is evolving to face the challenges during the pandemic. Our service allows you to access a nationwide network of more than 16,000 dealers to provide up-front pricing information and a certificate to receive guaranteed savings off MSRP.

A growing number of dealerships in the network are part of a Buy From Home program, which allows buyers to complete the buying process without going to a dealership. Participating dealerships take you through the paperwork remotely and deliver a sanitized vehicle right to your home, all at a fair price. Those dealers have a special banner on the site that says “Buy from Home: Have your vehicle delivered to you and complete your paperwork at home.”

Kia Sorento: 16% Off